Monday, July 20, 2015

Bald Barbie Doll


My wife Susan wrote Mattel Consumer Services last January suggesting that their company produce a bald Barbie doll for young cancer patients. We were quite moved by Mattel's response and want to share this rare look into Mattel's corporate heart.
 
From: Mattel Consumer Services [mailto:MattelConsumerService@Mattel.com] Sent: Thursday, January 15, 2015 12:08 PM To: [address omitted] Subject: In Reference to Case Number: 23107550 
  
Hi Susan,

We are honored that you believe that Barbie could be the face of such an important cause. Mattel appreciates and respects the passion that has been
built up for the request for a bald Barbie doll.  

Play is vital for children, especially during difficult times.We are pleased to say that in 2013 we produced a fashion doll, Ella friend of Barbie,and she included wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience.For those girls
who choose, the wigs and head coverings can be interchanged or completely removed.

We will work with our longstanding partner, the Children's Hospital Association,to donate and distribute the dolls exclusively to children's
hospitals directly reaching girls who are most affected by hair loss. A limited number of dolls and monetary donations will also be made to CureSearch for Children's Cancer and the National Alopecia Areata Foundation.

Through a thoughtful approach, we made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience, demonstrating Mattel's ongoing commitment to encourage play as respite for children in the hospital and to bring joy to children who need it most.
We appreciate the conversation around this issue, and thank you for contacting us to provide
your feedback!

Thanks,

Sally
Consumer Services Associate



Links to:
The Children's Hospital Association - https://www.childrenshospitals.org/
Curesearch for Children's Cancer - http://curesearch.org/
National Alopecia Areata Foundation - https://www.naaf.org/