Monday, April 4, 2016

The Tao of Book Publicity

Writing a book takes blood, sweat, and tears, but without publicity, even the best books are doomed to obscurity. That applies to both traditionally and independently published books. Only 20% ever return a profit. Most titles die on the vine if readers don't know about them or can't find them.

In today's marketplace, authors are required to create their own marketing plans and run their own publicity campaigns. For most authors, book promotion is more challenging and expensive than writing the book.

With the advent of internet publishing and self-promotion, the old ways of selling books aren't as effective. As the business changes, authors new to promotion are often left in the dark and soon become discouraged. Because of the plethora of good and bad internet advice on publishing, much of it green fleecing, it is difficult for the novice to know where to turn.

This is where Paula Margulies' new book, The Tao of Book Publicity: A Beginner's Guide to Book Promotion, can give authors a leg up on the competition. With twenty years of experience in the book publicity business, Paula gives targeted advice about press releases, author platforms, distribution, book covers, blog tours, speaking events, media interviews, social media, websites, contests, and many other topics neatly arranged and easy to find. It is one-stop shopping for practical advice on breaking into the business. Experienced authors will also find this reference book a valuable resource.

Paula's Tao of Book Publishing comes at a great time for me as I gear up to promote my latest book, Terror in Ypsilanti: John Norman Collins Unmasked. I've already put it to good use.