The Women Pioneers of CKLW AM Radio--Jo Jo Shutty and Rosalie Trombley

When we Detroit Baby Boomers were in our teens, CKLW-AM radio was known as "The Big 8." The station broadcast out of Windsor, Ontario, and they had offices in Southfield, Michigan. The Canadian station's 50,000 watt transmitter dwarfed everything within its broadcast signal, making CKLW the dominant AM station in the region on both sides of the Detroit River. 

During the day, CKLW's signal could be heard throughout Southeastern Michigan, much of Ohio, and beyond. In the evenings, the station directed its signal to a northeastern nightime signal, so it would not interfer with powerful Mexican AM radio signals to avoid static overlap. The Canadian station could be heard as far away as Des Moines, Iowa; Cincinnati, Ohio; Toronto, Ontario; and the Eastern Seaboard. On a good night when the atmospheric conditions allowed, CKLW could be heard in Scandinavia.

The station first broadcast in 1932 during the Great Depression. With the growing popularity of television in the 1950s, CKLW radio began to lose its traditional adult audience base. A decision was made in 1967 to target a younger demographic. CKLW-AM began programming locally-based disc-jockeys playing Top 40 singles for their younger listeners. The management commissioned the Johnny Mann Singers to produce an upbeat, youthful-sounding station ID jingle. Three months later, CKLW became the number one pop radio outlet in their market and one of the top ten AM stations in North America.

To complete the station's makeover, management hired twenty-two-year-old Byron MacGregor as their news director, the youngest in the station's history. MacGregor was known for his deep resonant voice and high-energy delivery. The news was repackaged as 20/20 News because they offered their news programing at twenty minutes after the hour and twenty minutes before the hour. When all the other radio stations in town had their news at the top of the hour and half-past the hour, CKLW was playing music.

The Big 8's newscasts were delivered in a rapid-fire manner to make the news sound more sensational and exciting. The sound of a teletype machine clicking audibly in the background gave the news the sound of immediacy.

Another news innovation at CKLW-AM was having North America's first female helicopter traffic and news reporter, Jo Jo Shutty. Jo Jo, as she was popularly known, spent up to seven hours a day reporting live on Detroit traffic. As a news person, Jo Jo would often be the first reporter on the scene of breaking stories where she would do live remotes. Jo Jo became an instant celebrity.

Jo Jo Shutty grew up in West Bloomfield, Michigan. At nine years old, she became a world champion baton twirler, and at seventeen while a student at Berkley High School, she became Miss Teenage Detroit. Jo Jo went to Michigan State University graduating Cum Laude with a bachelor of arts degree in television, radio, and film.

Jo Jo Shutty was twenty-six-years-old and single when she was hired to be the "Eyes in the Sky" for CKLW-AM radio on Monday, September 9, 1974. News director Byron MacGregor thought he had hired a helicopter traffic reporter, but soon discovered she became a radio personality much loved in the Detroit and Windsor area. Jo Jo's feminine voice was a welcome change from the deep-voiced, male dee-jays who dominated the radio airwaves. Her starting salary was $20,000 with an attractive fringe benefits package.

Six months later, Byron MacGregor married Jo Jo Shutty at Marygrove College in their Sacred Heart Chapel. They were both twenty-seven years old. Just shy of twenty years later, Byron MacGregor died unexpectedly from complications of pneumonia on Tuesday, January 3, 1995, in Detroit's Henry Ford Hospital.

The real powerhouse behind the Big 8's popularity was a woman unknown by most people outside the radio and music communities. Rosalie Trombley was CKLW's music director from 1967 through 1984. She had an incredible ability for recognizing talent and hit singles, earning her the title "The Girl with the Golden Ear."

Rosalie Trombley with Bob Seger on the occasion of Seger's 1978 album "Stranger in Town."

Trombley helped the careers of many Detroit and Canadian musicians by debuting their music over the airwaves: artists and groups like Smokey Robinson and the Miracles, the Supremes, Little Stevie Wonder, the Funkadelics, and many musicians like Bob Seger, Mitch Rider, Bachman Turner Overdrive, Gordon Lightfoot, Paul Anka, Joni Mitchell, and Anne Murray to name just a few.

Trombley chose the right blend of pop music that appealed to young Black and White audiences on both sides of the Detroit River. On the CKLW television side, dee-jay Robin Seymour hosted a popular afternoon dance program named Swinging Time, giving many of these artists their first television exposure as well.

The rise of FM stereo radio and album-oriented programming in the 1970s began eroding CKLW's youthful audience. Rock & Roll grew up and so did its audience. The Big 8 Top 40 format was abandoned in the 1980s, replaced with fully-automated programming of jazz standards and Big Band music for an older demographic. The station's Golden Age was over.

 

Rosalie Trombley passed away on November 23, 2021 at the age of eighty-two. At her funeral, Jo Jo Shutty called Trombley "an important mentor whose power as a woman in a male-dominated industry commanded respect." Trombley was posthumously inducted into the Radio Hall of Fame as a legend of AM pop radio.

 

Because of Trombley's importance and influence in the pop music business, the Windsor, Ontario City Council approved $100,000 for the creation, installation, and unveiling of a life-sized, bronze statue of Trombley leaning against a big 8. The statue was unveiled at Windsor's Riverfront Park by artist Donna Mayne on September 18, 2023, to coincide with Rosalie's eighty-fourth birthday.

Swinging Time's Robin Seymour

CKLW Jingle