The Tragedy of Edsel Ford - Death by a Thousand Cuts

Edsel Ford

Unlike Edsel Ford's children, Edsel was not born in the lap of luxury. His father and mother, Henry and Clara, lived on the cusp of poverty while Henry invested every spare cent he could earn at the Edison Illumination Company in Detroit to develop his horseless carriage made of four bicycle wheels, a carriage frame, a tiller steering lever, an upholstered bench seat, and a two-cylinder, four horsepower, chain driven engine. He called his contraption the Quadricycle.

On June 4th, 1896 at the age of thirty-two, Henry Ford took the first of many test drives. Although he had no memory of it, his four-year-old son Edsel took his first ride in a self-powered vehicle. Ford quit his job at Edison in 1899 to focus on building automobiles and formed the Detroit Automobile Company. Two years later [1901], he formed the Henry Ford Company, and two years after that, he founded the Ford Motor Company [1903]. While Henry struggled to dominate the early automobile business, he and Clara lived in twelve different places before he had Fair Lane manor built in 1913 through 1915. Edsel was in his early twenties when the mansion was completed.

Ford's original quadricycle

Although his parents doted on him, Edsel's home life was anything but stable. As a child, Edsel went to a private grammar school in Connecticut and then attended Detroit University School, a local private college preparatory school. The family company was the most stability Edsel had in his young life. He grew up with the Ford Motor Company (FoMoCo) and would hang around the design and pattern shops on his school vacations where he became acquainted with master model-maker and Ford engineer Charles "Cast Iron Charlie" Sorensen. Sorensen, who over the course of his forty-year career with Henry Ford and his company, would become young Edsel's lifelong friend and mentor.

Rather than take the next step into a university education, Edsel made the decision to enter the family business at age eighteen. I'm sure his father prompted him to make this decision. Henry Ford was a no-nonsense, self-made man who was distrustful of university educated types. All of the early, key people in the company had come up the hard way like Ford did. But rather than break Edsel in on the grimy foundry floor or the assembly line, Ford sent his son to work in the business end of the operation in financing. Edsel never dressed less than sartorial [well-tailored]. His personal taste in clothing was impeccable in stark contrast to those he worked with, but his work ethic and integrity soon won over most people.

In 1915, James Couzens resigned as secretary/treasurer of FoMoCo in protest of Henry Ford's public, pacifist statements and pro-German sentiments while on a European "peace ship" mission. Edsel was the heir apparent and succeeded Couzens becoming the company's first finance director--a title made especially for Edsel. His father did not like titles for his excutives and preferred they be called simply "Ford Men." Henry Ford felt he could utilize and control them better if there was ambiguity in the management ranks.

The company's great chain of being had room for only one person at the top--Henry Ford. Despite that, Henry stepped aside in 1919, and Edsel became the president of the company while Henry remained on his company's board of directors. The elder Ford held over 50% of the company's stock. That was his trump card. With his son, Henry began a secret project which resulted in the development of a small block V-8 engine and the Model A, which saved the company from bankrupcy and the General Motors Corporation whose Chevrolet division was eating away at FoMoCo's dominance in the low priced market.

Here is where the plot thickens: A year after Edsel's management promotion, he married Eleanor Lowthian Clay [19], a socialite who was the niece of J.L. Hudson, the department store founder. The newlyweds did not want to live at the Fair Lane manor with Edsel's parents. The elder Fords were crestfallen. They had Fair Lane built especially with the thought of keeping Edsel under their wing. The manor was built near the banks of the Rouge River with a built-in swimming pool, a game room, a bowling alley, a billiards room, a boathouse, and a riding stable all designed with their son in mind.

According to Charles Sorensen in his autobiography My Forty Years with Ford, "Father and mother wanted to keep their only son close to them and guide his every thought.... Like all normal young people, Edsel wanted to be on his own to see and experience the world." Important people began to admire and respect the young executive which rankled his father who was jealous of anyone who seemed to wield influence with his son. "Henry Ford's greatest failure was expecting his son to be like him," Sorensen wrote. "Edsel's greatest victory, despite all obstacles, was in being himself."

The Edsel Fords made their first home in Detroit's Indian Village neighborhood on Iroquois Street where all four of their children were born: Henry II [1917], Benson [1919], Josephine [1923], and William Clay [1925]. In 1929, the Edsel Fords moved to Gaukler Point in Grosse Pointe with 3,000 feet of shoreline on Lake St. Clair and a walled-off, massive estate. Grosse Pointe was where wealthy and influential Detroiters lived, some residents with ties to Ford's arch competitor General Motors.

Henry II [the Deuce], Benson, Josephine, William Clay

The Henry Fords were nonsmoking teetolalers who disapproved of rumors of Edsel's riotous living, like attending cocktail parties and joining a country club. Edsel was being surveilled by Harry Bennett's men. It was being reported that Edsel was being corrupted by alcohol. The Edsel Ford's always kept a fully stocked bar in their home, even during Prohibition. Henry was distrustful of Edsel's new friends in Grosse Pointe, but Edsel chose his own friends and adopted a modernist sensibility apart from the fundamentalism of his parents.

With the help of his wife Eleanor, Edsel educated himself in the arts and literature and became an art collector. In contrast, Henry Ford was raised a farm boy with a sixth grade, rural education who was fond of saying, "A Ford can take you anywhere, except into society." He was wrong. This was the beginning of a serious riff between Edsel and his father.

Henry Ford put his controversial henchman Harry Bennett on Edsel's neck to disabuse him of the notion that he was actually the president of FoMoCo. It was clear to everyone that Edsel wore the mantle, but his father was the power behind the throne. Edsel had the title but not the scepter that went with it. Sorensen noted that "Henry could not let go, and Edsel did not know how to take over."

Harry Bennett with Henry Ford

Edsel always deferred to his father's edicts and allowed him to trample on his dignity, first with the company and later by tampering with the private lives of Edsel's family and inlaws, usually through the efforts of Harry Bennett. The elder Ford was primarily responsible for crushing his son's spirit. Ford believed his son was weak, and he blamed himself for overprotecting Edsel with the "cushion of advantage." For the sake of the company, Henry felt he needed to toughen the boy up.

Of his many transgressions against his son, the elder Ford found fault with anything Edsel wanted to do to make FoMoCo more competitive. Edsel wanted to modernize the company with college-educated executives, but Henry would not stand for that. He wanted his executives to start at the bottom and work themselves up the corporate ladder.

In 1919, Henry Ford bought the Dearborn Independent newspaper. At his personal direction, Ford instructed his editor William Cameron and his FoMoCo administrative assistant Ernest Liebold to begin a journalist rampage against the Jews and the International Banking Conspiracy. Edsel had many Jewish friends and implored his father to shut down his antisemitic screed. To compound matters, Henry Ford required his dealers to include a copy of the newspaper in every new vehicle sold resulting in lost sales. American Jews would not be caught dead buying a Ford car.

In 1922, many of the articles were compiled into a book called The International Jew, which sold well in the United States and found an enthusiastic audience in Germany. Thirty-three-year-old German militant Adolf Hitler kept a well-read, dog-eared copy of the book on his desk and had a signed photo of Henry Ford on the wall of his office. After losing a very public and expensive lawsuit, Henry Ford was forced to shut down the paper in 1927, but the damage had been done, much to the personal embarrassment of Edsel and Eleanor.

Another tramatic event for FoMoCo was the Battle of the Overpass on May 26, 1937 between underworld thugs hired by Harry Bennett and the United Auto Workers (UAW), who were distributing pro-union literature on the Miller Road pedestrian bridge leading into the Rouge Plant. Detroit News photographer James J. Kilpatrick, snapped a few quick photos and jumped into a waiting car to avoid a beating and a busted up camera. The photos appeared in the evening edition of the Detroit News, and by morning, it was picked up nationally and internationally.

Edsel was struggling with his health and wanted the company to settle the contract which had already been settled at General Motors and Chrysler Corporation. Henry Ford wanted to dig in and bust more heads. He gave Harry Bennett free reign and unlimited funds to break the UAW, which Ford believed was communist-inspired socialism. Clara Ford summoned Charles Sorensen to Fair Lane to ask, "Who is this [Harry] Bennett, that has so much control of my husband?" She did not like what she heard from Sorensen.

Clara Ford threatened her husband Henry with divorce and selling off her FoMoCo stock if a contract settlement was not reached immediately. That got the old man's attention, but Edsel was in no condition to negotiate, so in a stroke of twisted irony, Ford had Harry Bennett represent the company and settle the contract.

Clara Bryant Ford

In another blunder of epic proportions, Henry Ford was awarded the Grand Cross of the German Eagle for his 50th birthday in 1936 as a token of Adolph Hitler's admiration. The medal made of gold was replete with four Nazi swastikas. Mindful of its propaganda value, Hitler's two German representatives stood on each side of Henry Ford with the medal hanging prominately around his neck and had a publicity photo taken. The photo appeared in newspapers worldwide. Ford appeared sympathetic with the Nazi cause in Europe, prompting many Americans to again question whose side Ford was on and consequently losing FoMoCo business. Edsel Ford pleaded with his father to denounce Hitler publicly, but he would not relent.

Edsel was friends with Democrat President Franklin Delano Roosevelt, who Henry Ford despised as a socialist. When President Roosevelt asked Edsel Ford to get behind the World War II war effort, Edsel agreed to put the might of FoMoCo behind the war effort and vowed to do anything he could. Henry did everything he could to undermine the Willow Run bomber project fearing the government would take over his company, but after Hitler invaded Poland, Ford was forced to admit that Hitler was a dictator and enemy of the United States.

Along with plant manager Charles Sorensen and architect Albert Kahn, Edsel Ford dedicated the last years of his life to designing and constructing the largest bomber plant in the world which became the cornerstone of the United States' Arsenal of Democracy. The stress and strain of the job and the harassment by his father and Harry Bennett finally caught up with Edsel. In January of 1942, Edsel was operated on for stomach ulcers. The elder Ford believed his son only needed to "change his way of living." He thought his chiropractor could cure him. When surgeons opened Edsel up, they discovered incurable metastatic stomach cancer. Edsel Ford hung on for eighteen months but died at one-ten a.m. on May 26, 1943 from cancer and undulant fever brought on by drinking unpasteurized milk from Ford Farms.

B-24 Liberator Bomber

Although Edsel did not live to see the end of World War II, his boast of producing a complete B-24 bomber every hour was achieved. The Willow Run Bomber Plant and adjoining airport represent Edsel's greatest achievement against overwhelming odds where the stakes could not have been higher. His father's fame plateaued after the construction of the Rouge Plant; Edsel's fame rests squarely upon the miracle of the B-24 Bomber Plant. The elder Ford may have put America on wheels, but his son was instrumental in making the world safe for democracy and preserving the American way of life.

The Willow Run Story 

Haddon Sundblom, Santa Claus, and Playboy Magazine

Haddon Sundblom's first Santa image for Coca-Cola in 1931.

 

Haddon Sundblom is one of the most successful and influential American commercial artists of the twentieth century. It would be difficult to find anyone who isn't familiar with Sundblom's grandfatherly images of Santa painted for Coca-Cola between the years 1931-1964. The company still uses these images over the Christmas holiday. Sundblom did commercial art for Coke throughout his years with the company giving their product a wholesome American image.

In addition to his Coke account, Sundblom created commercial art and advertising for Ladies Home Journal, Cashmere Bouquet Soap, Cream of Wheat, and many other national brands. He illustrated the famous Quaker Oats man and the infamous Aunt Jemima--two of his national trademark creations. In the mid-1930s, Sundblom did pin-up art and glamour pieces for pulp magazine covers and promotional calendars which were popular through the 1950s.

Miss Sylvania - 1960

At the age of seventy-three, Sundblom came out of retirement for a commission that brought his art full circle. Playboy magazine asked Sundblom to paint the cover image for its December 1972 edition. He was able to merge his Santa imagery with his pin-up career in a painting he named Naughty Santa.

 The Coca-Cola Santa Story

White Castle Rules!

One of my guilty pleasures when flying into Detroit is stopping at the White Castle on Telegraph Road and Northline. My favorite item is the #2 combo--two double-cheese burgers and fries with a medium soft drink. The family-owned chain services the Midwest and Mid-Atlantic states, so most of the country is unaware of this delectable taste treat.

White Castle slider

Their signature product consists of a thin square of 100% ground beef with five steam holes punched into it. The patty is cooked on a bed of diced onions and topped with a steamed hamburger bun, dressed with dill pickles, mustard and ketchup, and served up in a cardboard sleeve. One food critic called it "French onion soup on a bun." To be honest, either you love them or you hate them.

Walter A. Anderson began his restaurant career working at food stands in Wichita, Kansas. In 1916, he bought an obsolete streetcar and converted it into a diner. He had opened two more diners by the time he met businessman Edgar Wolds "Billy" Ingram and co-founded the first White Castle restaurant on an original investment of $700 in 1921.

White Castle #1

Since the publication of The Jungle by Upton Sinclair in 1906 exposing the unsanitary practices of the meat packing industry in Chicago, Americans were reluctant to eat ground beef. Aware of this, the White Castle founders sought to change the public's perception by stressing cleanliness in their restaurants and high quality ingredients.

 

Their earliest buildings had white enameled brick exteriors and enameled steel counters. By the 1930s, the chain's restaurants were built with prefabricated white-porcelain enameled steel exteriors and outfitted with stainless steel counters. Buildings were designed so customers could see their food being prepared by employees who had to conform to a strict dress code. White Castle produced the first disposable paper hats, napkins, and cardboard sleeves to package their product.

Short-order cook Walter Anderson is credited with the invention of the hamburger bun and the assembly-line kitchen which replaced experienced cooks with employees who could operate the griddle with minimal training. Chain-wide standardization assured the same product and service at all their locations. Often imitated but never duplicated, numerous earlier competitors were unable to match White Castle's success.

The fast-food industry we take for granted today was unknown in America before the White Castle chain. Anderson and Ingram gave rise to the fast-food phenomenon. There was no infrastructure to support their business expansion, so Anderson and Ingram established centralized bakeries, meat suppliers, branded paper manufacturing, and warehouses to supply their system's needs.

In 1933, Anderson sold his half of the business to Billy Ingram. The following year, the company moved its corporate offices to Columbus, Ohio, the center of their distribution area. Ingram's business savvy is credited for the popularity of the hamburger in America.

Since the beginning, White Castle has been privately owned, and none of its restaurants are franchised. Founder Billy Ingram retired in 1958 as CEO, followed by his son E.W. Ingram Jr, and then his grandson E.W. Ingram III. In December 2015, Ingram III stepped down and his daughter Lisa Ingram became the fourth CEO of the company.

The Ingram family's refusal to franchise or take on debt throughout the company's existence has kept the chain relatively small with only about 420 outlets--all in the United States. By comparison, McDonald's has 36,000 outlets worldwide with 14,000 of those in the United States. In recent years, White Castle has been selling sliders at supermarkets nationwide.

On January 27, 2015, White Castle opened its first outlet in the western United States at the Casino Royale Hotel on the Las Vegas Strip--the chain's first expansion into a different state in fifty-six years. On its first day of business, the restaurant had to close for two hours to restock their depleted supplies. In its first twelve hours of operation, the store sold 4,000 sliders per hour. It appears that I'm not the only one who enjoys this guilty pleasure.

Delray, Detroit and O-So Pop: https://fornology.blogspot.com/2014/08/detroits-ghost-town-delray-and-o-so.html

S&H Green Stamps--Emblem of a Bygone Age

Sperry and Hutchinson Company were the originators of S&H Green Stamps--as much an American cultural icon as anything. The company began offering redemption stamps to American retailers in 1896. Stores bought the stamps and offered them as bonuses based on the dollar amount of the purchase. S&H Green Stamps was the earliest retail customer loyalty program selling and distributing stamps and books to merchants. With a unidirectional cash flow, this shoppers' incentive made its originators multi-millionaires.

Stamps were issued in denominations of 1, 10, and 50 points. Stamp pages were perforated with glue on the reverse side to mount in twenty-four page collector booklets. Each booklet contained 1,200 points. Reward gifts were based on the number of filled books required to obtain the object. Green Stamps had no real cash value.

S&H Green Stamps could be obtained at supermarkets, department stores, and gas stations. Completed booklets were redeemed at one of 800 distribution centers located around the country. Most popular in the early 1960s, S&H boasted that its reward catalog was the largest publication in the United States. They issued three times more stamps than did the United States Postal Service.

Economic recessions in the 1970s reduced sales and decreased the value of the rewards. Shoppers began to see the stamps as not worth the trouble, and stores started to drop the program. In 1981, the founders' successors sold the business.

Green Stamps entered the realm of pop art iconography when Andy Warhol used a three step silkscreen process to print a 23"x22.75" canvas in 1962. Three years later, he used offset lithography to print the classic green stamp images on forty-nine 7'x7' panels to act as wallpaper within a gallery exhibit at the Institute of Contemporary Arts in Philadelphia. A single panel recently sold at auction for $6,250.

S&H Green Stamp founder https://fornology.blogspot.com/2016/12/ypsilantis-hutchinson-house-built-with.html

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The Elusive Purple Gang Audio Now Available

Rich Miller

At last, the audio of my latest true crime book The Elusive Purple Gang: Detroit's Kosher Nostra is available from Amazon, Audible.com, and iTunes. I wanted a professional voice artist, recording on professional recording equipment. My publisher Wheatmark Inc. recommended Rich Miller and arranged for him to make a demo recording of my first chapter. I liked it.

I met with Rich in Tucson, Arizona, and discovered he has an acting background ranging from Shakespeare to modern theater like Damn Yankees and August: Osage County. He has worked in theatrical sound design and done voice over work in television commercials.

Now, Rich operates his own recording studio and acts out stories in front of a microphone. He is the creator and host of a podcast named The Audiobook Speakeasy aimed at narrators, offering them content from audio coaches, sound engineers, casting directors, and contract specialists. 

I chose Rich to narrate The Elusive Purple Gang because I wanted someone who could read my book in a conversational tone to make the storytelling more engaging for the listener. Rich's subtle voice characterizations make listening a pleasure.

Elusive Purple Gang Audio Link 

Rich Voice Productions 

Detroit Time Capsule Anthology

After a decade writing 500 Fornology posts, I'm proud to announce the publication of my fifth book Detroit Time Capsule, which is a collection of seventy-five of my re-edited, best Detroit posts including significant historic moments, biographies of people who left their mark on the city, and memories of media personalities in the early days of Detroit television.

Detroit Time Capsule is a trip down memory lane, which should resonate with nostalgic Baby Boomers and contemporary Detroiters with a taste for learning their town's rich history and heritage.

This anthology makes a great holiday gift for readers who have an interest in easy to digest Detroit history. Most chapters are not tied by a narrative thread and can be read in three to five minutes.

And finally, I want to acknowledge Detroit/Ypsilanti photographer Chris Ahern for his striking photograph of the Monument to Joe Louis, aka The Fist (1986) by Robert Graham.

Detroit Time Capsule Amazon site

"We Never Called Him Henry"-- Harry Bennett Polishes His Own Apple--Part Two

Harry Bennett with Henry Ford in Willow Run.

Much of Harry Bennett's "tell-all" memoir of his time with Henry Ford reads like a tattletale, supermarket tabloid about people within the Ford empire and the Ford family. I chose to write about several provocative sections of the book: how Bennett met Henry Ford and the open employment of gangsters at the Rouge plant, Henry Ford's anti-Semitism and ties to Adolph Hitler and Nazi Germany, how Bennett was paid, and Bennet's severance from the Ford Motor Company in 1945.

***

When Harry Bennett first met Henry Ford in 1916, the automobile mogul was fifty-three years old and Bennett was twenty-four. Bennett was on shore leave in New York City between Navy enlistments with a sailor friend. The two young sailors were brawling with some civilians and about to get arrested.

Well-known New York journalist Arthur Brisbane saw the fight and vouched for the sailors telling the police they acted in self-defense after they were set upon. The reporter convinced the patrolmen to release the sailors into his custody. Brisbane was on his way to interview Henry Ford and asked Bennett if he would like to meet the famous industrialist. 

Brisbane introduced Ford to Bennett and began giving an account of the brawl he just witnessed where this five foot-seven inch/145 pound, former Navy boxer handled himself bravely. Ford listened with rapt attention and then offered Bennett a job, "I can use a young man like you out at the Rouge [plant]." 

Bennett remembers refusing because he wanted to re-enlist in the Navy. Civilian life was not exciting enough for him, he told Ford.

"It's a rough lot out at the Rouge. I need some eyes and ears in the plant. I haven't got any policemen out there. Can you shoot?"

"Sure, I can!"

After some further coaxing, Ford convinced Bennett to give the job a try. "But I won't work for the company, I'll work for you." It was that relationship that ultimately caused problems for both men. Ford was looking for someone tough enough to manage plant security, but he also needed someone to protect him and his family from kidnappers, which was a serious problem for wealthy industrialists in the 1920s and 1930s.

"Mr. Ford's grandchildren were pushovers for kidnappers," Bennett wrote. "Mr. Ford told me to take care of the problem and hire anybody I wanted." Bennett justified his open hiring of underworld figures because they gave him "a capacity for protecting Ford and his family from criminal molestation." A number of Mafia dons were granted lucrative Ford concession contracts which were little more than payoffs for protection inside-and-outside of the plant.

Regarding Henry Ford's concern for his personal safety, Bennett says Mr. Ford was a good marksman and always carried a .32 cal pistol on his person. "In the early 1920s, Ford was getting an average of five threatening letters a week. Ford's [bodyguard] driver had a shoulder holster under each arm, and Mr. Ford had two, loaded Magnum revolvers with holsters built into the back seat of his car."

With over 500 former convicts on the Ford company payroll under the guise of rehabilitation, these gangsters were a good source of information forming an extensive intelligence network throughout the plant complex, reporting on United Automobile Workers labor activities and informing on Ford employees.

An additional benefit of having some hired muscle in the plant gave Bennett a ready source of manpower to unleash against UAW organizers when called upon. "Mr. Ford made me his agent with the underworld," he bragged. "I kept them obligated to me but [I was] never obligated to them." It took a bulletproof ego for Bennett to believe that. More likely, Bennett carried around Henry Ford's wallet so why kill off the golden calf?

***

Another of Bennett's jobs was to protect Mr. Ford from himself when he could, and barring that, it was his job to pick up the pieces from Ford's bad judgements. In May of 1920, a Ford-owned newspaper called The Dearborn Independent began publishing anti-Semitic articles based on the spurious Protocols of Zion written surreptitiously in 1905 by Czarist propagandist Serge Nilus, to incite Russian civil onrest and polgroms against their Jewish population. The four small volumes carried the title The International Jew, each with its own subtitle.

A series of anti-Semitic articles ran ninety-one weeks in the Dearborn Independent, each with a run of 200,000 copies that was distributed and sold worldwide. A copy of the newspaper came with the sale of every Ford car during this period. In March of 1927 when the Independent named Chicago attorney Aaron Sapiro the "Jewish ring leader" and organizer of socialist farm cooperatives to gain control of American agriculture, Sapiro brought a libel suit against Henry Ford for a million dollars.

Typical provocative front page.

 

Bennett blamed Dearborn Independent editor Bill Cameron and Dearborn Publishing Company general manager Ernest Liebold for "constantly stirring up Mr. Ford" with anti-Semitic slanders and propaganda. Every time Ford had trouble getting a loan, he complained it was a Jewish plot. At first, Ford wanted to fight this case to the finish, but it was a public relations nightmare in the press.

After five days on the stand, Bill Cameron fell on the sword and took responsibility for everything that ever happened in the Dearborn Independent. Cameron testified that Mr. Ford had no connection whatsoever with the editorial policy of the paper.

Ford was subpoened to testify in court the following Monday, but a Ford spokesperson reported to the local newspapers that while driving home on Sunday night, Mr. Ford's car was run off the road by a touring car driven by two men. A FoMoCo spokesperson stated that after the accident, Ford was treated for his injuries at Henry Ford Hospital and released under a doctor's care to his home for recovery.

As soon as Bennett found out about the attempt on Ford's life, he rushed to the Ford residence at Fairlane to see who his vengeance should fall upon. Ford said he felt fine and acted uncommonly calm about the accident. "It was probably kids on a joy ride," he said. "Forget about it, Harry." But Bennett wouldn't let it go, so Ford finally admitted, "I wasn't in that car when it went down the hill."

Then it struck Bennett that Ford was terrified of testifying in open court and the "accident" was a cover story. An earlier court appearance years before for another case revealed in cross-examination that Ford was poorly educated, had a limited vocabulary, was not well-read, and had little grasp of American history. It was humiliating and Ford vowed he would never testify in open court again. He would rather settle the Sapiro lawsuit out of court rather than subject himself to public riducule again.

Mr. Ford's lawyers drew up a formal apology as the basis for a settlement. Ford agreed to cease the publication of "anti-Setimic material circulated in his name, and he would call in all undistributed copies of The International Jew."

The apology further stated that "Mr. Ford had no knowledge of what had been published in his Dearborn Independent and was 'shocked' and 'mortified' to learn about it." The apology was printed on the front page of the Dearborn Independent, which shut down shortly afterwards in 1928. Mr. Ford paid everyone's court costs and stayed in his mansion licking his wounds.

But Henry Ford was a proud and stubborn man. Ten years later, his name became linked with Nazi Germany when he accepted the "Grand Cross of the German Eagle" from two German engineers on behalf of Adolph Hitler's admiration of Ford's industrial achievements.

A propaganda photo was taken in Dearborn, Michigan to commemorate the presentation, with Ford wearing the medal and sash around his neck with the German engineers flanking him on either side. By the next day, the photo appeared in newspapers across the country; by the following day, it was printed worldwide. The timing could not have been worse. In 1938, anti-German sentiment  was growing in America.

On a petty, personal note, Ford had a grudge against Winston Churchill and hated him for a perceived, personal affront at a dinner party in London. On the other hand, Ford was pro-German. He and Adolph Hitler had a shared admiration for one another. After all, they were both poorly educated, self-made men. In addition, FoMoCo had a successful truck factory in Cologne, Germany that was very profitable for the corporation.

Ford went on to say that stories of Nazi brutality against their own people were British propaganda to drive America into another World War. The result of Ford's German diplomacy resulted in a serious drop in Ford sales at home. Mr. Ford did change his views about Herr Hitler after watching battlefront films of the Nazi invasion of Poland in 1939. Once again, Ford humiliated himself in the American press and there was little anyone could do about it.

*** 

Bennett asserts in his autobiography that he never received a large salary from the FoMoCo, probably low grade executive pay due to his lack of management credentials. But Henry Ford had a private office in the Dearborn Engineering Laboratory where he kept a floor safe with a "kitty" [contingency account] from two million to four million cash dollars that Ford and Bennett would access without any red tape or company oversight.

Henry Ford also paid Bennett indirectly through real estate. Over the years, Ford bestowed upon his righthand man a lodge on Harsen's Island, the castle off Geddes Road in Washtenaw County, 2,800 acres in Clare County, and the Pagoda House on Grosse Ile. among others.

As Bennett tells the story, Mr. Ford had the Pagoda House built in the early 1930s for his family, but Mrs. Ford did not like the swift running current of the Detroit River. She feared for her grandchildren's lives. "Ford was disgusted and asked me if I had a dollar. I said, 'yes.'

"Give it to me and the place is yours."

Bennett did not like the mosquito infested property either. "No matter," he revealed, "I was glad to trade the Grosse Ile property for the ranch [290 acres of Arizona desert].... It was good for my sinus and arthritis."

Bennett made a fortune in real estate speculation to supplement his modest salary. This arrangement was clearly a money laundering scam to funnel money to Bennett for services rendered.

***

In the opening section of We Never Called Him Henry, Bennett wanted to correct the widespread notion that he was fired by twenty-eight-year-old Henry Ford II, grandson of the man he served for close to thirty years.

In a face-saving move, Bennett writes that young Henry Ford II said to him, "I don't know what I would have done without you. You don't have to leave--you can stay [at Ford's] for the rest of your life." Bennett maintains he always said, "When Mr. Ford retires, so do I." But, his employment records show Bennett did not officially resign from the corporation for weeks after Mr. Ford's death.

Henry Ford II with Harry Bennett in Bennett's office.

Edsel Ford's wife and mother of Henry Ford II, Eleanor Clay Ford, was instrumental in Bennett's departure from Ford. She believed Bennett helped destroy her husband and vowed she would not let him destroy her son. There was a long history of bad blood between the Ford family and Bennett.

The newly christened Ford president's first duty was to fire Bennett. A man who had time for corporate intrigues was little use to the company as an executive. Bennett had to go, but he was the Ford patriarch's partner in crime, so he had to be handled carefully to avoid further scandal. Henry the Second, arranged to get Bennett a $424/month retirement check [not bad for 1945] and a Ford benefits package to simply walk away.

Bennett describes walking away from FoMoCo like "a man being let out of prison." Henry Ford II remembers it differently. Many years later, he told Detroit reporters that "Bennett stole plenty from the company, so I fired him. He was the dirtiest, lousiest, son-of-a [expletive deleted] I ever met in my life, except for Lee Iacocca."

We Never Called Him Henry--Part One

Harry Bennett "Tell-All" Book About His Boss Henry Ford

Reprinted 1987 paperback edition.

Harry Bennett officially joined the Ford Motor Company (FoMoCo) in 1917 at the Highland Park plant where the automobile assembly line was born. In his almost thirty years with the company, Bennett exercised influence far beyond his station upon Henry Ford, founder and corporation president. In Mr. Ford's later years when his health declined, Bennett was considered the power behind the throne.

Tired of the barrage of bad publicity Bennett received after his unceremonious firing by twenty-eight-year-old Henry Ford II, he began writing his autobiography of his time working for Henry Ford I "to set the record straight." But publishers reportedly would not touch We Never Called Him Henry because it was "dynamite."

Fawcett Gold Medal Books spokesperson Ralph Daigh asked Bennett to rewrite the book to make it "more objective." With the help of former Detroit Times newspaper reporter Paul Marcus, an edited version was released in 1951 by Fawcett in a 25-cent paperback edition. Marcus spent six weeks interviewing Bennett. "I prodded and nagged at his memory and asked countless questions."

The book had a 400,000 copy run and was billed as the "sensational inside story of intrigue within the Ford empire, its gangster connections, and its bloody union wars." But the book is next to impossible to find.

Folklore surrounding this book proports that the Ford family was offended by its publication, so they bought up as many copies as they could in a "capture & kill" attempt to keep it off the market. I contacted the Benson Ford Research Center, but a spokesperson at their archives told me he could neither confirm nor deny the story. 

For my part, I remember coming home from the tenth grade in 1963 and seeing my mother intently reading a grimy, tattered and torn, well-read, Xerox copy of a book held together by a couple of brad tangs along the left edge. I asked my mother what she was reading, and she answered, "A banned book about Henry Ford and his family. A friend in my card club lent it to me." I was fifteen at the time, so I barely took notice. It wasn't until many years later when I was bitten by the history bug and Fordiana that I remembered my brush with this book.

In 1987, thirty-six years after its original publication, We Never Called Him Henry was republished by Paul Marcus with a new cover page by Tor Books for $3.95. Resale copies of this book are also rare and unavailable on Amazon, but I searched other used book retailers in July 2021 and found several copies ranging in price from $30 to $900. I bought an intact but yellowed copy to see what all the fuss was about.

Without going into the specifics of the book, I feel Bennett tries to portray himself as a sympathetic person who only did what Henry Ford asked him to do. He attempts to sanitize his public image by making himself the hero of his own story by blaming others and justifying all the right reasons for doing all the wrong things. Although he takes some roundhouse punches and jabs at the Ford family, the former Navy boxer never lands a punch.

In January 1974, Detroit Free Press feature reporter David L. Lewis convinced Harry Bennett to sit for a profile interview in Las Vegas, Nevada for "Detroit Magazine." The article was a personality piece about Bennett's private life after Ford. When Lewis asked Bennett his opinion of his own book, he answered: 

"I didn't like the book at all. The way it was written made me sound like a 15-year-old-kid. [The book] made it seem like I was ridiculing Mr. Ford. When I first saw the cover, I knew I would be loused up. The picture of Mr. Ford made him look dead.... I got so I didn't like Marcus [the ghost writer] either. The longer he was with me, the more snarly he was."

Original 1951 paperback book cover.

Bennett's response to the book which bears his name is just another example of his tendency towards disassociative behavior when it comes to taking responsibility for his actions.

Harry Bennett--Henry Ford's Fixer

The Spirit of Detroit, The Fist, and Detroit Time Capsule

History is fascinating in what it shows and tells and what it does not. My newest nonfiction book is a collection of seventy-five of my best Detroit blog posts called Detroit Time Capsule, which will be coming out this fall. Each chapter tells the story of some of the people who left their mark on Detroit history or its culture.

For the front cover, I chose a visually striking closeup view of The Spirit of Detroit by gifted Detroit photographer Chris Ahern. Searching for information about the building of the sixteen foot bronze statue and its dedication on September 23, 1958, I came across this color film I have linked below that tells the whole story.

To present a broader view of who and what the City of Detroit represents, the back cover photo will be a black & white closeup photo by Chris Ahern of Joe Louis' fist. I am anxious to see what my bookcover designer comes up with.

The Creation and Placement of The Spirit of Detroit 1958

Monument to Joe Louis "The Fist" 1985

The Fleisher Brothers--Louis: Unlucky or Stupid? (Part 1 of 2)

Alcatraz--the Rock.

Two bonus posts to supplement The Elusive Purple Gang: Detroit's Kosher Nostra. The Fleisher brothers, Harry, Louis, and Sam struck out on their own after the Purple Gang imploded. Part two is linked below.

 

Despite Abe Burnstein disbanding the Purple Gang in 1935, former members Harry and Louis Fleisher were directly responsible for keeping the defunct gang's name in the local press from the late 1930s through Harry's death in 1978. Those boys couldn't stay out of trouble. Every time their names appeared in the press--and there are hundreds of citations--the tags "former Purple Gang members," "alleged Purple Gang members," or "Purple Gang leaders" preceded their names.The Fleisher brothers may hold the record for the most family members to do hard time on the Rock--Alcatraz Federal Penitentiary off the coast of San Francisco.

Harry, Louis, and Sammy grew up in the same Paradise Valley neighborhood as the Burnstein brothers and other tough street kids who eventually coalesced into the Purple Gang. They learned their street smarts by preying on handcart operators at the Eastern Market and harassing shop owners on Hastings Street with petty crime and vandalism.

Harry Fleisher began his underworld career as a driver and bodyguard for Oakland Sugar House Gang leader Charles Leiter in the 1920s. Harry was a trigger man and shakedown artist of legal and illegal businesses like speakeasies and disorderly houses (brothels). For unknown reasons, Harry interacted as little as possible with younger brother Louis.

Louis began his professional crime career as a trigger man, a labor "organizer," and a hijacker for the Sugar House Gang. When the Sugar House Gang suffered a devastating bust of their leadership in the late 1920s, Louis gravitated to the Purple Gang.

When Louis was only twenty-two years old, he was the first of the three Fleisher brothers to serve hard time. Lou Jr.'s day job was helping his father Lou Sr. run an auto junkyard. Their side-job was retrofitting touring cars with hidden compartments for smuggling illegal liquor or concealing guns.

Louis Fleisher mug shot--1927.

In 1927, Louis and three other men hijacked a semi-truck in Flat Rock, Michigan, loaded with 400 new automobile tires bound for Detroit from Akron, Ohio. A green Studebaker sedan swept in front of the semi blocking it at a stop sign. Four men jumped out of the car with shotguns and machine guns commanding the drivers to get out of the truck. They were bound and shoved into the back seat of the Studebaker.

Two of the hijackers took the truck and the other two drove off with their captives. The bound men noticed there was some chrome trim damage on the passenger side of the car. One of them took the added precaution of spitting on the rear window to mark the car as the one they were abducted in. The truck drivers were released unharmed twelve hours later. The empty semi-truck was found two days later, and the green Studebaker with the faulty trim was tracked down shortly after that. The car's serial number revealed the owner to be Louis Fleisher.

Louis was located and arrested, but he refused to identify the other hijackers he was working with. After an initial plea of "not guilty," Louis changed his plea to "guilty," reasoning that he was safer in prison than on Detroit's streets. If he took the rap and served his time, he would prove himself to be a stand up guy and survive. If he was released on bail, he would be considered a risk to the gang and sooner than later he would be found dead on a city street someplace. A federal judge sentenced Louis to ten years at Leavenworth Federal Penitentiary. He served a minimum sentence of six years and three months before being paroled for good behavior.

Sam Burnstein

Nine months after being paroled, Louis went into business with former Purple Gang speakeasy operator Sam "Fatty" Burnstein--not blood-related to the Burnstein brothers--reputed leaders of the Purples. Sam and Louis were brothers-in-law; Sam's sister Nellie was Louis's wife. Fleisher and Burnstein opened a scrap metal and auto junkyard in the autumn of 1935 far from Detroit in Albion, Michigan. The business was named Riverside Iron and Metal Company. Both men needed to demonstrate to their parole boards that they had gone "straight" and had a steady source of income.

These guys must have loved crime because their junkyard was a front for a safe cracking operation in central Michigan. The parolees went into a partnership with the Lizard Gang--a Hamtramck burglary ring. A nine-month crime spree ensued.

Louis used his mechanical, fabrication, and body shop skills to convert a 1935 Graham Paige sedan into a rolling fortress.The Graham Paige was stolen from a Dodge dealership in Ferndale, Michigan. This particular car was desirable because it was wider than other makes and was equipped with an eight-cylinder Blue Streak supercharged engine that could reach speeds of 100 mph. The car was bulletproofed, the passenger side doors were retrofitted to open extra wide, and a ramp was welded to the undercarriage which rolled out to load stolen safes quickly.



The Michigan State Police were baffled. Fifty businesses had been burglarized over a vast section of central Lower Michigan. Robberies occurred in Battle Creek, Grand Rapids, Lansing, Jackson, and Ionia. The burglary team stole safes from businesses and either blew their doors off with nitroglycerin or took the safes to the junkyard and burned off the combination locks with an acetylene torch.

On May 11, 1936 at 2:30 a.m., night clerk Jack Kane at the Capital Hotel next door to the Isabell Seed Company in Jackson, Michigan, heard men struggling to load the company's 500 pound safe through the side doors of the Graham Paige sedan. The burglary was reported to the State Police, but troopers were too slow on the scene to make an arrest or give chase. Then on May 30th, a local Albion resident reported to state police that a suspicious Graham Paige sedan was being stored in a barn across from the junkyard in Albion.

Officers from the Michigan State Police and the Albion Police Department descended upon the barn, broke in, and found the car with its left side strafed with bullets. The police also discovered two sets of stolen license plates, weapons, and burglary tools. Nitroglycerin, blasting caps, and fifteen feet of wire were concealed in the side panels of the car. State Police quickly arrested Fleisher and Burnstein along with their wives. Two junkyard employees were also brought in for questioning but later released for lack of evidence. After a brief investigation, Louis and Sam were indicted and posted bonds of $5,000 apiece. While awaiting trial, Louis jumped bail and remained at large for a year.

On the night of April 8, 1938, Louis Fleisher's car was pulled over by the Highland Park police. His wife Nellie tossed a .38 calibre automatic pistol out the passenger window which police soon found. A clumsy attempt had been made to etch out the gun's serial number. Louis and Nellie were arrested with a twenty-two-year-old man who gave his name as Jack Sherwood but was soon found to be Sid Markham--a first-degree murder fugitive from Brooklyn, New York. Markham was extradited to New York where he was convicted and sent to the electric chair in Sing Sing Correctional Facility on January 18, 1940.

Samples of weapons found in Fleisher apartment.

 

Louis and Nellie's arrests led to a search of their Highland Park apartment where police found what they described to reporters as "the largest underworld arsenal ever found in the Midwest." The unregistered arsenal was neatly packed in a trunk containing submachine guns, automatic pistols, revolvers with silencers, brass knuckles, tear gas shells, and thousands of rounds of ammunition.

The Fleishers were held in Milan Detention Farm under a $50,000 bond each. On April 7, 1939, Louis Fleisher was sentenced to thirty years in Alcatraz Federal Penitentiary; Nellie received ten years in a Federal detention home. After serving nineteen years of his original sentence, Louis was released for good behavior from Alcatraz at the age of forty-one.

As a moth is drawn to a flame, so was Louis drawn to crime. On midnight Sunday, October 26, 1958, Fleisher and partner in crime Joe Anielak were caught red-handed trying to torch Dorsey's Cleaners on East Seven Mile Road. Anielak climbed on the roof with a length of rope. He threw one end down to Fleisher who attached a five-gallon gas can to the rope and Anielak pulled it up. They did this twice.

Little did the pair know they were under police surveillance on the ground and hidden on the roof tops of adjoining buildings. Anielak drilled several holes in the roof with a brace and bit auger. He inserted a funnel and was about to pour gas through the hole when police scout cars turned their floodlights on the roof. Anielak tried to flee, but when a detective fired a warning shot at him he surrendered. Fleisher was arrested in the alley. Because Fleisher had broken the terms of his parole, he was sent to Leavenworth Penitentiary to serve out the rest of his original thirty-year Federal sentence while awaiting trial on the Michigan charges.

The two men were charged with three counts: conspiracy to place explosives, breaking and entering, and intent to destroy property with explosives. Each of the counts carried a fifteen-year sentence. Detroit defense lawyers Joseph Louisell and Ivan Barris delayed proceedings for two years until they plea bargained for an attempted arson charge which carried a maximum five-year jail term. It was unlikely that a jury would convict the defendants on the original charges because no explosives were found at the crime scene. The prosecutor didn't want these men acquitted. On October 17, 1960, the men pleaded guilty to the lesser charge of attempted arson and were given a three to five year sentence.

Louis Fleisher was transferred from Leavenworth to Milan Federal Prison to serve out his sentence. On April 3, 1964, he died of a heart attack in his jail cell just nine weeks and two days short of serving out his Detroit conviction for arson and leaving prison a free man. He was fifty-nine-years-old.

***

Louis' older brother Harry and his younger brother Sam also had checkered underworld careers which is the subject of part two of this post.

The Fleisher Brothers (Part 2) 

Rubin "The Voice" Weiss and His Wife Elizabeth "Woman of a Thousand Voices"

Elizabeth and Rubin Weiss rehearsing.

Rubin Weiss was born sometime in 1921 in Detroit, but no public record was recorded in Wayne County. He may have been born at home which was more customary in those days. As a child, he performed in Yiddish skits and plays within Detroit's growing Jewish community. Rube attended Northern High School and earned a master's degree in English while attending Wayne State University.

In December of 1941, Weiss entered the United States Army and fought in the European theater of World War II and rose to the rank of captain. At war's end, Weiss decided to try his hand at acting in New York City, but after a year of struggling, he decided to return to his family in Detroit and landed a job as an English teacher at his high school alma mater from 1946 through 1952. To supplement his modest teaching income, he picked up what radio and advertising work he could get. As soon as he was sure he could make a living in radio, he quit his day job.

Early in Weiss' WXYZ-Radio career, he specialized in playing "bad guys," much to the disappointment of his mother. His voice was much larger than he was at five-feet, five inches. His voice was versatile, and Weiss often played four or five roles in a single fifteen-minute episode. He was a featured player on popular Detroit radio shows like The Green Lantern, Challenge of the Yukon, and The (original) Lone Ranger, where Weiss met his future wife Elizabeth Elkin in 1948.

Later in Rube Weiss' career, he would run into people randomly who had no idea who he was until he spoke in his distinctive, resonant voice. Not only was Weiss' voice familiar because of his work in radio and television, he was the raucous announcer for "Saturday, At Detroit Dragway" heard on pop radio stations all over the Detroit and Windsor airwaves in the 1960s. What many Detroiters do not realize is that Weiss played Santa for sixteen years at the Hudson's Thanksgiving Day Parade. When fans would meet Weiss in person, they often remarked, "You sound taller on radio," his retort was, "I'm six-five when I stand on my money."

Rube Weiss said the most fun he ever had in his long career was being a regular on Soupy Sales' WXYZ-TV evening show at eleven o'clock. Rube and a talented cast of radio performers took their schtick to the small screen. His characters included big game hunter Colonel Claude Bottom, loudmouth pop tune composer Shoutin' Shorty Hogan, detective Charlie Pan, and The Lone Stranger's sidekick Pronto.

Weiss was a much sought-after freelance pitchman for Detroit and national brands. A short list of the brands he lent his voice talents to are Kay's Jewelers, Velvet Peanut Butter, Midas Mufflers, Chrysler Corporation, Kellogg's Special K, Lincoln Continental, and Marlboro cigarettes. 

Rubin Weiss passed away from an "internal infection" on April 25, 1996 at the age of seventy-six in Huntington Woods. Weiss' professional awards are too numerous to mention. Suffice it to say he won an American Federation of Television and Radio Actors Guild (AFTRA) Gold Card Award and several Emmy and Clio awards for his extensive work in radio. He is buried at Clover Hill Park Cemetery in Birmingham, Michigan.

***

Rube's wife Elizabeth was no less distinguished in her career than her husband, while also giving birth and being the proud mother of five children. Elizabeth Elkin was born in Detroit in 1925. Her talent as an artist and actor got her into Detroit's Cass Technical High School where she majored in Commercial Art. During World War II, Elizabeth became one of the youngest draftswomen in Detroit drawing plans for fighter airplane parts.

After the war, Elizabeth returned to the stage at Wayne State University performing in classical plays like Taming of the Shrew and Oedipus Rex at the Bonstelle Theater which was originally the Temple Beth El on Woodward Avenue (Piety Row) when it was built in 1902. Elizabeth honed her acting skills and landed a job doing summer repetory theater in New York City where she earned her Actor's Equity card. While appearing in The Importance of Being Ernest with the Actor's Company in Detroit, she became reunited with Rube Weiss, who was directing the play. They fell in love and married at Workman's Circle in 1949.

Elizabeth thought her regular voice was ordinary, but she could do dialects, foreign accents, or whatever a role required. A Detroit newspaper profiled her as The Woman of a Thousand Voices for her countless radio and television commercials.

Elizabeth and Rube's home was a gathering place for actors, artists, scholars, and comedians, where she became the hostess and gourmet cook. The Weiss home became so popular that the family was dubbed the Jewish Waltons. The family led a rich social life grounded in Elizabeth's love of Jewish culture.

Later in life, she performed in many Jewish Ensemble Theater Yiddish language productions. Rube would regularly appear on Detroit television celebrating Jewish holidays. Both of them were active in their synogogue and the Jewish Community Center of Metropolitan Detroit. Elizabeth taught an Institute for Retired Professionals (IRP) Yiddish language group for many years.

Elizabeth Weiss was a lifetime member of the Screen Actor's Guild and AFTRA. She received the Lifetime Achievement Award from the Alliance for Women in Media, and she was inducted in the Silver Circle of the National Academy of Television Arts & Sciences. Like her husband, Elizabeth received many professional and community service awards too numerous to list here.

But without a doubt, Elizabeth was most proud of her large and devoted family of five children, sixteen grandchildren, and four great-grandchildren who continue to be inspired by her example. Elizabeth Elkin Weiss passed on at the age of ninety on September 18, 2015. Her funeral was held at the Ira Kaufman Chapel, and her remains are interred beside her husband at Clover Hill Park Cemetery.

SATURDAY, At Detroit Dragway