Tuesday, December 15, 2015

The Coca-Cola Santa Story

Santa's origin can be traced back to ancient Germanic folklore and the Norse god Odin. The modern character of Santa was embraced by America with the 1823 publication of Clement Clarke Moore's poem "A Visit from St. Nicholas"--better known as "Twas the Night Before Christmas." In 1881, political cartoonist Thomas Nast created the first Santa images based on Clement's fifty-six line poem.

Haddon Sundblom at work.
Michigan artist Haddon Sundblom painted the iconic image we now recognize as Santa Claus--for the Coca-Cola company from 1931 until 1964. These images appeared in Coke's print advertising, store displays, billboards, posters, calendars, and on television commercials. Sundblom helped make Santa the most recognizable and successful pitchman in advertising history.

The Coca-Cola Santa story: http://www.coca-colacompany.com/stories/coke-lore-santa-claus/