Detroit's Pfeiffer Brewery and Johnny Pfeiffer

The Johnny Pfeiffer plaster-of-paris figurine depicts a Revolutionary War minuteman playing a fife. Designed by Walt Disney Studios in 1951 for the Pfeiffer Brewing Company, the back bar statuette was made by the Plasto Corporation in Chicago. A company spokesperson says Pfeiffer Brewing commissioned eight different versions of Johnny over the 1950s. Two thousand of the 7.25 inch figurines were produced every month making it the most common and least valuable statue they ever produced, currently selling on Ebay for $25 to $45 depending on condition and the motivation of the buyer.

Brewery founder Conrad Pfeiffer brought the original beer recipes from Germany in the late nineteenth century. The original styles were "Pfeiffer's Famous"--a light lager--and "Pfeiffer's Wurtzburger"--a dark lager. Their brew masters used only new seasoned white oak kegs and barrels to insure consistent quality and taste. Pfeiffer became Detroit's third most popular beer brand behind Stroh's and Goebel before Prohibition took effect in 1920.

Repeal was passed by Congress and signed by President Franklin Roosevelt in December 1933, ending America's nightmare experience with Prohibition. Beginning in February 1934, Pfeiffer restored the exterior beauty of its original building built in 1889. The interior of the plant was completely remodeled, enlarged, and modernized. Legal beer shipments resumed on May 15, 1934.

Pfeiffer gained considerable market share after Prohibition repeal largely due to heavy-handed distributors who intimidated vendors and tavern owners to take their beer products over other brands. Complaints from vendors prompted the Michigan Liquor Commission to investigate Pfeiffer distributorships.

On February 22, 1935, Michigan Assistant Attorney General Gordon E. Tappan testified at a Liquor Commission public hearing that "(Pfeiffer Brewing Company) made no attempt to screen its distributors for character, qualifications, morals, or police records." Tappan charged the company and its agents with using strong-arm tactics to muscle in on Michigan's beer industry. The company made no attempt to rid itself of underworld influence.

The Macomb Distribution Company had Mafia boss Joe "Uno" Zerilli and his underboss William "Black Bill" Tocco on their board of directors with Anthony Lambrecht, Alfred Epstein, Abe Rogoff, and H. Armin Weil, who also had police records. The board of Meyer's Products Company--another Pfeiffer distributor--included Donald F. Gray--president; Charles Leiter--vice-president and Oakland Sugar House Gang co-boss; Henry Shorr--treasurer and Sugar House Gang co-boss; Elda Ruffert--secretary; James Syla--manager; Sam "the Gorilla" Davis--company agent and known Purple Gang enforcer; and Henry Toprofsky--company agent and known Purple Gang enforcer. 

Pfeiffer Brewery officials were required by the Michigan Liquor Control Commission to show cause why their brewing license shouldn't be revoked. Then president William G. Breitmeyer pled ignorance and said the company was having trouble keeping up with demand. They didn't need to force their products on anyone. On April 10, 1935, the company agreed to bar all persons with criminal records from serving as beer distributors and suspended their contracts. Despite the bad Depression-era publicity, Pfeiffer became Detroit's most popular brand overtaking Stroh's and Goebel by the end of the 1950s. But trouble was brewing on the horizon.

In the 1960s, Budweiser, Miller, and Pabst sought to become national brands. Because of their assets, access to capital, and huge advertising budgets, the Big Three brewers put many regional brewers out of business--not because of superior products but because of marketing and financial resources.

To compete with the Big Three, Pfeiffer changed its corporate name to Associated Brewing Company (ABC) in 1962. ABC acquired and consolidated smaller Midwestern brands and breweries to position itself in the national market, but they overextended themselves and became overburdened with debt. The old Pfeiffer brewery and bottling plant on Beaufait Avenue closed in 1966, and by 1972, the rest of ABC's remaining assets were sold off.

Detroiters are left with some aging memorabilia and a few random facts. In some small measure, the microbrewery movement of the twenty-first century is nipping at the heels of the national brands and cutting into their profits. Many of the old-style beers are once again available for our quaffing pleasure.

Many thanks Renee Reilly-Menard for gifting Johnny Pfeiffer to me along with the Vernor's gnome. The Detroit Historical Museum already has Johnny Pfeiffer in its collection. He looks good on my mantelpiece. I think I'll keep him.

Home for the gnome: https://fornology.blogspot.com/2019/01/vernors-gnome-found.html

Lawyers for the Defense in the John Norman Collins Case

John Norman Collins' legal team - Neil Fink and Joseph Louisell - June 1970

Immediately after John Norman Collins was arrested on July 30, 1969, his mother Loretta retained the legal services of Robert Francis and John M. Toomey of Ann Arbor, Michigan. 

A week later on August 7 during a preliminary examination, Mr. Toomey told presiding Washtenaw County Circuit Judge Edward D. Deake that he had discussed withdrawing from the case with Collins and his mother. The reason given was lack of funds and Mrs. Collins' "inability to undertake further financial liability."

"John will benefit by a court-appointed attorney because this will give him the right to a lot of things, such as the court paying for independent blood tests, ballistic tests, and fingerprints," Toomey explained. "Mrs. Collins indicated that she might not be able to afford this type of work and wanted a court appointed attorney." 

The judge agreed, and on August 12, 1969, a three-judge Circuit Court panel appointed Richard W. Ryan to handle the case. Ryan asked Francis and Toomey (Collins' original attorneys) to stay on as co-counsels at county expense to assist him with the defense.

Ryan and his team were on the case for only a couple of months when Ryan began to have doubts about his client. He requested Collins take an off the record polygraph (lie detector) test. Collins agreed but Ryan refused to disclose the results. 

When conferring afterwards with the family in the judge's chambers, Ryan suggested a "diminished capacity" plea for an insanity defense. Mrs. Collins flew into a rage and fired him on the spot.

Then The Detroit News reported on November 25, 1969, that Joseph W. Louisell and Neil Fink from Detroit had agreed to defend Collins after conferring with Mrs. Collins and other relatives over a two week period. It was agreed that they were to take over the case on December 1st.  

When Neil Fink was asked by the press how Mrs Collins could afford the highest priced law firm in the state of Michigan, when she had plead poverty in open court only months before, he made no comment.

The Detroit Free Press reported the next day that "Mrs. Collins, who is a waitress, reportedly has received a pledge from a national magazine for a large sum of money in exchange for the exclusive rights to her son's story." No evidence of such an offer exists. 

Enter the man who has been described as "Michigan's Perry Mason," Joseph Louisell, the Detroit area's Mafia mouthpiece. In the decade before the Collins' case, he was best known for defending reputed Mafia figures including Pete Licavoli, Anthony and Vito Giacalone, and Matthew (Mike, the Enforcer) Rubino. All of these men were identified as Mafia chieftains in testimony before the U.S. Senate in 1963.

The fifty-three year old father of ten, five boys and five girls, Louisell  had a "hefty figure" with a "round jowly" face that was familiar to Detroit courtroom observers who watched him build a strong reputation as a prominent criminal lawyer.

He gained fame for his successful 1949 defense of Carl E. Bolton and Carl Renda, both charged with shooting United Auto Workers President Walter Reuther in the back.

Another notorious case was the acquittal of blond and beautiful Nelle Lassiter, who was charged with conspiring with her lover to dispose of her husband's body, used car dealer, Parvin (Bill) Lassiter.

Some of Louisell's critics have complained of his courtroom theatrics. "All trial lawyers are ham actors at heart. Especially me, I guess," he said. "Normally 65% of my practice is in civil and corporate law. That's where the money is. But criminal law has some kicks. That's for fun." 

Neil Fink was a thirty year old junior partner in the firm of Louisell and Barris. He assisted his senior partner and handled all the pre-trial examinations and defense motions. 

He stayed active in the case while his boss was recuperating from a heart attack he had on February 2, 1970. Louisell's doctor said he would permit Louisell to return to work on April 1. Fink handled the entire Collins case load for a couple of months

Rumors circulated about how a waitress at Stouffer's in downtown Detroit could afford such a high priced legal firm. Just for the record, Mrs. Loretta Collins refinanced her home in Center Line for an undisclosed amount to pay for the estimated $15,000 it would take to cover her son's legal fees. 

(Next post: The Prosecution Team for the People against John Norman Collins) 
 

John Norman Collins' Nemesis - Washtenaw County Sheriff Douglas J. Harvey - Part One

Sheriff Doug Harvey seated with detective.

The most controversial figure in the John Norman Collins' case, other than the defendant himself, was former Washtenaw County Sheriff, Douglas J. Harvey.

Repeatedly during the pretrial hearings and the trial itself, the defense team attempted to undermine the credibility of the sheriff, the highest ranking police officer in the county.

Joseph Louisell, sometime Detroit Mafia lawyer, and his junior partner, Neil Fink, wasted no opportunity to scrutinize and criticize Harvey's every move openly in the courtroom and afterwards with the press.

Prospective jurors were asked during the jury selection process if they would give more weight to something Sheriff Harvey testified to just because he was the sheriff. Even more pointed were questions like, "Do you think Sheriff Harvey would misrepresent the truth?" Louisell would say while standing behind Collins with his hands resting on his client's shoulders. The defense was doing their damnedest to shift attention away from their client and onto overzealous law enforcement in the guise of the sheriff.

Douglas J. Harvey first came to public notice as a public figure after winning an upset victory over his old boss. He was a thirty-two year old Democrat who was sworn in on January 1, 1965, the second youngest man ever to hold the office of county sheriff in Washtenaw county, a county that hadn't elected a Democrat for sheriff in thirty years.

Harvey's relative lack of experience for the position was offset by his popularity on the local stock car racing circuit. Originally sponsored by a service station owner, Harvey won over 100 races. He would keep the trophies and his sponsor would get the prize money to put back into the cars. I say "cars" because Harvey has demolished eight cars. He was a fan favorite which helped him defeat his former boss.

Before "The Battle of Ann Arbor" street riots and the "Co-ed Killings" of the late sixties, Sheriff Harvey and his department made the news with a less harrowing human interest story, "The Great Michigan UFO Chase." It was widely reported that on March 17, 1966, Sheriff Harvey ordered all available squad cars to the scene of a UFO sighting in Dexter, Michigan. Officers gave chase down Island Lake Rd. See the link for more details.

http://www.ufocasebook.com/michigan1966chase.html

 

Sheriff Harvey--Part Two