2017 Terror In Ypsilanti and Fornology Year End Review

Photo credit: Nicole Fribourg.

As 2017 was coming to a close, I thought Terror In Ypsilanti: John Norman Collins Unmasked and Zug Island: A Detroit Riot Novel were all but played out. I began the year with several California and Arizona book talks which were sparsely attended. Fortunately, my books were selling with some regularity on Amazon, and Ebook sales kicked-in to carry the day.

In February, I was approached by Tantor Media in Australia for the audio rights to Terror In Ypsilanti. They produced, advertised, and distributed the audio. All I had to do was cash the $500 advance and forget about it. Advances are guaranteed upfront, but royalties don't begin until profits pay back the advance. I thought it would take forever if at all, but I started earning royalties in the third-quarter. That was an unexpected surprise. The audio was selling.

Terror In Ypsilanti and Zug Island are self-published regional stories. Several editors and agents told me there was no audience for them. In April, I did a limited book tour in Ypsilanti, Ann Arbor, and Detroit, Michigan and was surprised when I sold out my stockpile of books. I returned again in July with more books to sell at Bookclub of Detroit's Bookfest. I sold out again. Traveling to Michigan from California to promote my books eats up my profits, but I didn't want the titles to die on the vine. Money has never been a motive for writing my books.

Nicola's Books in Ann Arbor. Photo credit: Lisa Powers

To get regional bookstores to handle Terror In Ypsilanti, I stripped my profit out of the equation to make the book attractive to booksellers. Aunt Agatha's Mystery Bookstore, Nicola's Books, and Barnes & Noble in Ann Arbor agreed to carry my title. The Barnes & Noble in Allen Park--my hometown--also decided to carry the book. There may be others I'm unaware of. All bookstores are welcome to contact my publisher Wheatmark, Inc. for more information. Word of mouth has given Terror In Ypsilanti a life of its own.

Last spring, I wrote an article about John Norman Collins for The Dagger magazine in London. Months passed and I forgot about it. Early in December, I was notified that the article was published in their quarterly winter edition. This gives my book some international exposure.

A day or two later, a CBS producer contacted me to see if I'd be interested in being interviewed about the Collins murders for Through the Decades with Bill Kurtis in March. Talk about unexpected! The program will give Terror In Ypsilanti some much needed national exposure when it airs in August. What a nice way to end the year. 

Without my Fornology blog posts, I wouldn't have been able to get word out to the public or the media at large about my books. In April 2011, I reluctantly started blogging  at the request of my San Diego publicist Paula Margulies. My inner voice told me, "Who the Hell has time for this?" Once I got my posting rhythm down, I found I actually enjoyed blogging and the instant gratification I got from it. More and more people discovered my site and responded positively.

I was not only building a domestic audience, but also getting some international exposure from Russia, Germany, Ukraine, Canada, the United Kingdom, and a vast array of other countries. In the six years since I began blogging, I've written over 380 posts. On December 26th, Fornology.com surpassed half a million hits.

Here is a link the Terror In Ypsilanti audiobook read by professional New York voice artist Chris Ciulla. Listen to a five minute sample: https://www.audible.com/pd/Nonfiction/Terror-in-Ypsilanti-Audiobook/B06XSKGMMJ/ref=a_search_c4_2_8_srTtl?qid=1491099172&sr=2-8 

How I Sold 2,000 Terror In Ypsilanti Books in Six Months

My first shipment of direct-marketed books

On Wednesday, June 14, 2017, my publisher Sam Henrie of Wheatmark Publishing interviewed me for their Authors Academy webinar entitled How I Sold 2,000 Books in Less Than a Year. I recently learned that most self-published books sell fewer than 50 copies and 200 is considered a success. Sam wanted me to discuss my marketing secrets. My number one piece of advice for beginning authors, "When the muse comes looking for you, she better find you writing."

In this sixty minute interview, I discuss how my marketing plan evolved from the publication of my first book Zug Island: A Detroit Riot Novel (2011) to the release of my current book Terror In Ypsilanti: John Norman Collins Unmasked (2016). 

My first book talk with Zug Island first edition.

If you are not as sick of me as I am of myself, give a listen. Afterward, I think you will agree that getting New York professional voice artist Chris Ciulla to narrate the audiobook was the correct choice.

This recorded-live webinar interview was conducted over the phone. Please excuse the slight lag time between questions and answers.

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How I Sold 2,000 Books webinar: https://www.youtube.com/watch?v=o77sREwmPXY

mp3 link: 20170614HowISold2000unedited.mp3 

mp4 link: 20170614HowISold2000unedited.mp4

Terror In Ypsilanti audiobook (5 minute sample listen): https://www.amazon.com/Terror-Ypsilanti-Norman-Collins-Unmasked/dp/B06XS9HJD2

Terror In Ypsilanti Wins Book Awards

Literary Classics Press Release, Rapid City, South Dakota:

"The 2017 Literary Classics Book Awards and Top Honors Book Awards Finalists have been announced. Selected from submissions by entrants around the globe, these distinguished honorees are recognized for their contributions to the craft of writing, illustrating, and publishing exceptional literature. In this highly competitive industry these books represent the foremost in literature in their respective categories."

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This month, I learned my book Terror In Ypsilanti: John Norman Collins Unmasked won a 2017 Literary Classics Silver Book Award in their true crime category. Last month, I earned a similar honor from the 2017 International Book Awards as a finalist in their true crime category. I am hoping to hear from a third writing competition to made it a clean sweep. 

Winning, placing, or showing in one of these writing contests gives authors bragging rights and the documentation to label their work award-winning. Winners receive a certificate suitable for framing, a roll of award emblems to festoon their book covers, and a digital emblem file for internet use.

The hosting organization announces winners with a press release and provides promotional opportunities through their business website and social media outlets. Often, there is a formal award ceremony offering press, photo, and networking opportunities. This year's Literary Classics Book Awards ceremony takes place over Labor Day weekend in the Black Hills of South Dakota.

As I wind down my Terror In Ypsilanti book tour this summer, I plan to shift my attention towards the film industry. So far, two media companies have shown an interest. One company pitched the idea to A&E, but the network is taking their programming in a different direction. Not to worry! There is still plenty of time to shop the project to other production companies, so I am not discouraged.

Terror In Ypsilanti has been out less than a year and garnered more attention and success than I expected. All formats--a quality paperback, digital ebook, and audiobook--are doing well. My publisher Sam Henrie of Wheatmark, Inc. tells me that Terror In Ypsilanti is their best selling title. For more information, click-on the book cover image in the right-hand sidebar.

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Literary Classics Seal of Approval Book Review: For Immediate Release Literary Classics pr@clcawards.org Literary Classics is pleased to announce that the book Terror in Ypsilanti, by Gregory Fournier, has been selected to receive the Literary Classics Seal of Approval. 

The CLC Silver Seal of Approval is a designation reserved for those books which uphold the rigorous criteria set forth by the Literary Classics review committee, a team comprised of individuals with backgrounds in publishing, editing, writing, illustration and graphic design. There’s nothing pretty about murder, and Gregory Fournier’s Terror in Ypsilanti is a testament to that fact. A compilation of first-hand reports of the moments leading up to and following the gruesome deaths of Michigan co-eds, this book follows John Collins, the convicted mass murderer of Michigan, and explains the evidence leading to his arrest and subsequent conviction. 

Extensive research has culminated in this ultimate reference guide for information on John Collins and the Ypsilanti murders. Told in narrative, each incident is detailed, including descriptions of the victims, crime scenes, witnesses, etc. Each of the cases were quite complex, but Fournier presents the facts concisely and objectively. Riddled with graphic detail, this book is not for the faint of heart. Regardless, for anyone wanting specific information on the Ypsilanti murders, or as a general case study, this book is an excellent resource. To this day, John Collins maintains his innocence. Multiple interviews and witness reports are presented showing both sides of the case. After reading the book, the reader is free to draw their own conclusion.

Amazon Author Site: http://www.amazon.com/Gregory-A.-Fournier/e/B00BDNEG1C

Terror in Ypsilanti Great Expectations

Wheatmark Publishing booth--Tucson Festival of Books March 2017

Since its release last August, Terror in Ypsilanti: John Norman Collins Unmasked has done well. My publisher Sam Henrie at Wheatmark, Inc. recently told me most self-published books sell fewer than 50 copies. Selling 200 copies is considered a success. In eight months, TERROR has sold over 2,000 copies becoming Wheatmark's current top seller.

That distinction entitles me to membership in Wheatmark's Great Expectations Program. In addition to recognition in their publishing newsletter, I was awarded $2,000 in goods and/or services. This was totally unexpected and most appreciated. I look forward to working with Wheatmark on future projects.

To celebrate this personal milestone, I have reduced the price of my ebooks from $9.95 to a more competitive $6.95. Both Terror in Ypsilanti: John Norman Collins Unmasked and Zug Island: A Detroit Riot Novel are available on Kindle, Kobo, Nook, and Apple i-book digital editions.

Either book makes a good vacation or airplane read. I would like to encourage my American and International Fornology readers to order my titles postage-free using the convenient ebook option. No physical book to wait for in the mail. Tap the book image in the right sidebar for the Amazon/Kindle site.

Soon, there will be a digital option for book listeners. In June 2017, Tantor Media will release an audiobook of Terror in Ypsilanti. They chose professional reader Chris Ciulla (www.chrisciulla.com) to narrate the book. I've listened to some of his previous work, and I'm confident he will do a fine job.

Tantor Media is an Australian company that produces, promotes, and distributes digital audiobooks to English-speaking countries worldwide. In addition to the consumer market, Tantor specializes in libraries and audiobooks for the blind. I look forward to doing business with them.

Bouyed by Terror in Ypsilanti's success, I am looking ahead to a new challenge--bringing the book to the screen. More on that in my next post.