Thursday, May 21, 2015

Allen Park's Uniroyal Giant Tire--Fifty Years Old--Heralds Entrance into The Motor City



The original U.S. Royal Tire exhibit was a Ferris wheel attraction at the New York World's Fair of 1964/1965, held in Flushing Meadows Corona Park in the borough of Queens. The fair was open for two six-month seasons. In 1964, it was open from April 22th until October 18th, and in 1965, the dates were April 21st until October 17th.

The history of the U.S. Royal Giant Tire is pretty straightforward. Originally rigged as a Ferris Wheel and powered by a 100 HP engine, it was over eighty feet high. It carried over 2,000,000 people at the World's Fair, many of them famous world figures. There were twenty-four barrel shaped gondolas, each carrying up to four people for a total of ninety-six passengers paying a quarter apiece. 

At the Fair's end, the tire was disassembled and shipped by rail to Detroit and reassembled as a static display outside the Uniroyal sales offices in Allen Park, Michigan. It is the world's largest roadside attraction. The Uniroyal office has since moved, but the Giant Tire still stands.

The tire is not made of rubber, but sightseers don't notice the difference whizzing past the landmark at seventy miles an hour on Interstate 94. The tire weighs just under twelve tons and is anchored in twenty-four feet of concrete and structural steel. It is rated to withstand hurricane force winds.

When the Michelin Tire Company bought out Uniroyal and Goodrich in 1990, they renovated the landmark in 1994 with a fresh coat of paint, a modern looking hubcap, and neon lights for the Uniroyal lettering. Four years later in 1998, the Giant Tire was modified again to resemble a "Nail Guard" tire. An eleven foot long, 250 pound nail (world's largest) was sticking out from the tire to promote their new puncture proof product. The nail was put up for auction on eBay in 2003 and sold for $3,000, with proceeds donated to the Allen Park Historical Museum.

In 2003, the Giant Tire was once again renovated as part of the I-94 corridor revitalization. The neon lettering was replaced with reflective lettering and spotlighting. It has remained a Detroit landmark and an Allen Park roadside attraction for forty-eight years heralding the entrance into the Motor City from Detroit Metropolitan Airport in Romulus, Michigan.

It has been noted that the one thing the Beatles wanted to see on their American tour was the Giant Tire. Whether they stopped along the freeway to take a good look at it on their way into Detroit from Metro Airport isn't known, but when Paul McCartney and Wings were touring in 1976, the moment was commemorated.