Brave New World of Betty Boop

Classic Betty Boop Sketch

Betty Boop was a music novelty character who was a sex symbol during the Great Depression. She was a caricature of Roaring Twenties flappers--young women who smoked cigarettes, drank alcohol, drove cars, and danced the Charleston in speakeasies. Betty Boop became known as the "Boop-Oop-a-Doop girl." Her personality can best be described as moxie.

Max Fleischer with his creation.

Betty was a creation of Max Fleischer Studios targeted for an adult movie audience during the 1930s. She wore short dresses, high heels, garters, and contoured necklines. Betty's "innocent sexuality" was a mixture of girlish naivete and vampish allure which some people would define as infantilizing women.

In 1932, jazz singer Cab Calloway performed in the famous film short "Minnie the Moocher" singing that evocation song while the video blended into a Betty Boop animation which defined her character and made her a star. This musical short was one of the original music videos and the song became Calloway's signature theme song for subsequent stage appearances.

As Betty's popularity progressed, many of her early cartoons found her fighting off predatory men trying to compromise her virtue, making some modern American women view Betty as a feminist icon against sexual harassment. By 1934, the Hayes Production Code forced animators to tame the Boop character by making her a ambitious career girl trying to make it in the big city. She began wearing appropriate business attire and less jewelry. The newer cartoons lost their edge and their popularity--the last of the original cartoons was made in 1939. The Betty Boop series gained a new audience when her cartoons were released for television making Betty an American cartoon superstar.

Helen Kane

Betty's "baby doll" voice was similar to the voice characterization of actress Helen Kane whose musical comedy stage career had faded by 1931. Kane brought a $250,000 infringement lawsuit in 1934 against Paramount Pictures for "deliberate caricature exploiting her personality and image."

Esther Jones

During the trial, it was discovered that African American cabaret performer Baby Esther (Esther Jones) used a similar vocal style in her Harlem Cotton Club act. Even the scat "Boop-Opp-A-Doo" was created by Jones as a vocal jazz improvisation. An early jazz novelty short film was found featuring Baby Esther performing her "baby doll" style. The New York Supreme Court ruled that the "baby doll" technique did not originate with Kane. 

Six different actresses portrayed the voice of Betty Boop. Two of them--Margie Hines and Mae Quistal were also the voice of Olive Oyl in the Popeye cartoons of the same era. 

Although the series ended in 1939, Betty's character appeared in two television specials in the 1980s, and she made a cameo appearance in the feature movie Who Shot Roger Rabbit? in 1988. Her image is still popular worldwide and has become a merchandising goldmine for King Features Syndicate.

Link to "Minnie the Moocher"