Sir Graves Ghastly's Rise and Fall

Lawson Deming was a graduate of Western Reserve University who studied speech, drama, and math. "Deming began performing professionally when he worked in vaudeville," said Sonny Eliot, Lawson's longtime friend.

A lifelong Cleveland, Ohio resident, Deming landed a radio job at WHK in 1932 where he met his wife Rita, who was a hostess of a women's talk show. "The greatest fun was radio," Deming said in a 1982 Detroit Free Press interview, "because we were creating something in somebody's mind with voices, dialogue, music, and sound effects. We created a whole world."

In 1949, Deming switched over to Cleveland television station WTAM where he met co-worker Bill Kennedy early in their television careers. They became good friends. Deming hosted a movie show called One O'Clock Playhouse. He also worked as a puppeteer on a program entitled Woodrow the Woodsman. Although his face never appeared on-screen, he supplied the voices for characters named Freddy Gezundheit, the alley crock; Tarkington Whom II, the owl; and Voracious, the elephant. His work on Woodrow the Woodman brought Deming to Detroit in 1966 when the show was moved to WJBK for taping.

Soon after arriving at WJBK, Deming was approached by program producer and director Jay Frommert about playing the character Ghoulardi and showing horror movies. But Ghoulardi was already being done in Cleveland by Ernie Anderson. Deming suggested he be allowed to create his own character. On Saturday, January 22, 1967, Sir Graves Ghastly rose from the grave on the premise that "Sir Graves was hanged 400 years ago by Queen Elizabeth, but like a bad vaccination, it didn't take."

The shadow-eyed, hair plastered down, goateed Sir Graves began his show by opening a creaky casket from within which was located on a graveyeard set. For the next two hours, the red-gloved, black-capped, comic vampire cracked bad jokes while riffing on the B-grade horror movies he showed between commercial breaks. To complete his Dracula parody, Sir Graves had an infectious laugh, "Nyeeea aaaa haa haaaaa" and he was prone to "hippyisms" in his speech.

Sir Graves and his alter-ego Lawson Deming

Weekly segments on Sir Graves program were the scrolling of children's names celebrating their birthdays, and the "Art Ghoulery" where kids sent in their drawings of Sir Graves, vampires, and werewolves, hoping Sir Graves would feature them on his show.

Deming created a cast of characters all portrayed by him and edited onto the master tape so Sir Graves could interact with them on camera. The cast included Reel McCoy, a character who digs up old B-movie horror films; Tilly Trollhouse, wildly off-key, blonde singer; the Glob, an extreme closeup of Deming's mouth videoed upside down, lip-syncing songs; Cool Ghoul, an over-the-hill motorcycle freak; and Walter, Sir Grave's prissy alter ego who keeps telling him, "You're sick, sick, sick!"

Unlike earlier WXYZ horror movie host Mr. X on Shock Theater, Sir Graves wasn't meant to scare anybody. Deming worked from a rough outline and adlibbed his way through the show, often spouting bad jokes sent in by viewers. The show was a mixture of cheesy horror movies and corny humor.

Viewers, half of whom were males over eighteen-years-old, were almost afraid to laugh at some of Sir Graves' groaners but couldn't help themselves like: "What did the Frankenstein monster say after he ate a six-cylinder engine?" What? "I could've had a V8."

Deming continued to live in Cleveland and took charter flights to Detroit twice a month on Wednesdays until January 1970. He missed his flight and the plane crashed through the Lake Erie ice killing all aboard. After that, Deming and his wife agreed that taking the three-hour, midnight bus ride was a safer option.

In true vampire fashion, he arrived at WJBK before the break of dawn and read fan mail before preparing for taping from 9 am until 11 am for the Saturday show. Then, he taped nine additional segments to be fitted into two movies between commercial breaks, before he took the 4:00 pm bus back to Cleveland. Deming worked two twelve hour days a month producing four programs.

The high point of Sir Graves' career may have been when he emceed Detroit's American Cancer Society benefit called "Black Cat Caper," a pre-halloween costume ball at Cobo Hall on Friday, October 13, 1972. Sir Graves made a grand entrance at 9:15 pm in a coffin carried by Detroit media pallbearers Bob Allison, J.P. McCarthy, Dick Purtan, Bob Talbert, Jac Le Goff, and John Kelly. Tickets cost $13.13. The grand prize for best costume was an eight-day trip to London for two, with a three-day stay at a 500-year-old, haunted abode in a village named Pluckley.

In April of 1983 after sixteen years of faithful service, Lawson Deming was handed his walking papers by WJBK's general manager Bill Flynn. "I never could figure out why he dumped me. We had the highest-rated Saturday show in our market, and it was a money-maker for them." But it was too late for Sir Graves. By this time, Elvira, Mistress of the Dark, had run off with his male audience.

Deming retired in Cleveland and lived for another twenty-four years before he left this vale of tears on April 27, 2007, at the age of ninety-four. His spirit can rest easy knowing the joy he gave to his television audience. Many a Detroit Baby Boomer will shed a tear in memory of Lawson Deming's Sir Graves Ghastly character. David Deming's eulogy at his father's funeral service attributed the longevity of his father's career to "his warm spirit and genuine love of kids."

Sir Graves show intro 

Sir Graves characters 

Shock Theater WXYZ

Edythe Fern Melrose--The Lady of Charm

The Lady of Charm

Edythe Fern (Culp) Melrose was born in rural Illinois in 1897, but she was raised on a farm in West Mansfield, Ohio. She grew up a farmer's daughter doing chores like milking cows and gathering eggs. "My parents had four daughters and we all did boy's work and household chores." Edythe went to a little country school until her father moved the family to Chicago, so his daughters could get a better education.

At first, Edythe was insecure about being a "country hick" or a "hayseed" at the Bush Conservatory of Music and Performing Arts. To avoid being labeled a "dunce," she became an overachiever and pushed herself to get the highest grades in her class. She learned about charm, personality, diction, poise, and proper speech habits--the standard expectations for young, educated women of that era. Unbeknowst to Edythe, these traits became the focus of her future career.

She graduated with honors from the Bush Conservatory and entered Columbia College in Chicago--a private, nonprofit college specializing in visual and performing arts, liberal arts, and business degrees. There, she graduated from the "School of Media Arts" where she learned about radio broadcasting and business management.

In 1929, Edythe became one of the first women in America to manage a radio station--WJAY in Cleveland. From 1933 until 1941, she emceed her own women's program which was popular locally. Edythe moved her program in 1941 to WXYZ-Radio in Detroit and renamed it "The Lady of Charm." By 1943, she created House of Charm Radio Productions and syndicated her program throughout Michigan, building her Lady of Charm brand. She had a pleasant radio voice, an infectious chuckle, and a wealth of common sense for women that she would sprinkle throughout her program. Her tag line was "A women's charm depends on the way she looks and the way she cooks."

Early television pioneers

Edythe's public image was motherhood and apple pie, but behind the scenes, she was a consummate business woman active in Detroit's professional business organizations. As the Lady of Charm, Edythe Fern Melrose was a much sought-after speaker in the Detroit area. Seven years later, she made the leap to television and became a television pioneer. Her program on WXYZ-TV Channel 7 ran from 1948 until 1960. She was always fashionably dressed and looked like she just left the beauty parlor.

Edythe was one of the first television personalities to utilize product placement, and she doubled-down by shrewdly mentioning the brand names of the appliances used on her studio set which endeared her to sponsors like Frigidaire, Hotpoint, and General Electric. 

Her recommendations were much sought-after by advertisers. She had a fully-functional replica of her home kitchen constructed in the studio at the Maccabees Building and later at WXYZ's Broadcast House in Southfield. Every year, kitchen appliance styles would change, and the Lady of Charm got whatever she asked for free of charge. Her studio kitchen always had the latest appliances and was an advertisement in itself. 

 

When Edythe did a cooking segment, everything was premeasured for her to save precious air-time. Every dish was prepared in two stages: one with ingredients for preparation on-air to be shoved in the oven and another already baked to take out of the oven. She would choose an invited guest or someone from the station to sit down at the end of her show and share the dish while seated at a tablecloth-covered, fully decked-out table with silverware and crystal service. After taping her show, Edythe's assistant finished cooking or baking the extra dish for Edyth's camera crew. Soupy Sales remembered, "We were the best-fed station in town."

WXYZ did not renew Edythe's contract in 1960 after twelve years on Detroit television. She revived her production company producing commercials and syndicated segments titled "The Charm Kitchen" and "House of Fashion" for other Detroit stations including CKLW in Windsor, Ontario. In addition to producing and appearing in ads, she wrote advertising copy for her high-dollar, corporate clientele. To produce her segments, she rented studio time and production facilities from WXYZ Broadcast House in Southfield.

During a studio taping for the Pontiac Motor Car Company on February 27, 1968, one of the station's directors asked Edythe to go backstage and attach a microphone to her bra. It was dark behind the curtain where she tripped over a cable and severely twisted her leg dislocating her knee. She was rushed to the hospital for surgery where her knee cap was removed confining her to a wheelchair for the rest of her life.

She and her husband (Forest U. Webster) filed a lawsuit charging WXYZ with neglect for not providing a proper passageway backstage for her. The station dragged the lawsuit through two appeals taking eight years to work through the Macomb County Court and the Michigan Court of Appeals.

Just fifteen days after she and her husband were awarded a settlement of $952,000 for damages including back interest, Edythe Fern (Melrose) Webster died at the age of seventy-seven at her home on May 19, 1976. Services were held in Grosse Point Woods at A.H. Peters Funeral Home, and she was buried in Grayling, Michigan.

Edythe was a product of her times as much as a trendsetter for women of her day. Her friends and colleagues remembered Edythe as active in public affairs and concerned about her television viewers. Longtime friend Diane Edgecomb told The Detroit Free Press that "Edythe was a classic, a real television pioneer. She was a genteel women's libber all her life." Business associate and friend Marion Ryan said, "Edythe had a very charming personality and a nice way of putting people at ease. She will be missed." 

Lady of Charm Brings Home the Bacon