On the air, Zarski asked Gibb what he knew about the death of Paul McCartney. This was the first the D.J. heard of it. "Have you ever played "Revolution 9" from the The White Album backwards?" Zarski asked.
Gibb hadn't. Skeptical, he humored his call-in listener and played the song backwards. For the first time his audience heard, "Turn me on, dead man." Then WKNR's phone started ringing off the hook.
Apparently, the rumor started when Tim Harper wrote an article on September 17, 1969 in the Drake University (Iowa) newspaper. The story circulated by word of mouth through the counter culture underground for a month until Zarski caught wind of it. He called Uncle Russ asking about it. Gibb had solid connections with the local Detroit and British rock scene because he was a concert promoter at the Grande Ballroom--Detroit's rock Mecca.
University of Michigan student Fred LaBour heard the October 12th radio broadcast and published an article two days later in the October 14th edition of The Michigan Daily as a record review parody of the Beatles' latest album Abbey Road. This article was credited for giving the story legs and was the key exposure that propelled the hoax nationally and internationally.
The legend goes that Paul died in November of 1966 in a car crash. The three categories of clues were:
- Clues found on the album covers and liner sleeve notes,
- Clues found playing the records forward, and
- Clues found playing the records backwards.
- Yesterday and Today,
- Sergeant Pepper's Lonely Hearts Club Band,
- Magical Mystery Tour,
- The Beatles [the White Album], and
- Abbey Road.
The story peaked in America on November 7th, 1969, when Life magazine ran an interview with Paul McCartney at his farm in Scotland, debunking the myth.
For more detailed information on the myth and the clues, check out these links:
Video link: http://www.youtube.com/watch?v=xqBf6iNPVOg