Diana Lewis--WXYZ-TV's Grande Dame of Detroit Nightly News

Diana Lewis

Thirty-four-year-old Diana Lewis burst onto the local Detroit television news scene when she was chosen to co-anchor the 5:30 pm, Channel 7 Action News with bombastic Bill Bonds. Detroit Free Press television critic Bettelou Peterson wrote that "Diana Lewis comes across with strength to balance Bill Bonds' strong personality. She might have overwhelmed the more easy-going Jac Le Goff or John Kelly, Action News' other nightly news anchors." Finally Bonds met his match.

"It was amusing to watch Bonds and Lewis the first week they teamed for Channel 7's new 5:30 pm newscast. Bill knew he had tough competition and wasn't about to give Diana too much room. I don't think he actually looked at her once. He tossed her cues by saying "Diana" while looking resolutely straight at the camera," Peterson wrote.

To promote the 5:30 pm newscast, WXYZ-TV Channel 7 ran daily 3/4 page ads in the Detroit newspapers launching the team of Bonds and Lewis. Over a short time, they became more comfortable on-air together, and within a year, they were the news team to beat in the local Nielsen ratings race competing head-to-head against Channel 4's Mort Crim and Carmen Harlan, and WJBK-TV Channel 2's Joe Glover and Beverly Payne.

***

Diana Lewis did not follow a lifelong ambition to be a television newsanchor. She grew up Diana Robinson in Coatesvill, Pennsylvania. After her schooling, she worked as a psychiatric social worker at Emreeville State Hospital working with troubled youth and as a public special education teacher at Scott Intermediate High School. Both experiences prepared her for the job she was destined to have co-anchoring with Bill Bonds.

In 1968, Diana Robinson's stepfather showed her an article in the Phildelphia newspaper. Phildelphia's WPVI-TV Channel 6 needed a part-time, assistant producer for a program named Black Book about issues that were important to the Black community. The next day, Ms. Robinson asked her students if they thought she should apply for the job. The next thing she knew, Diana was filling out an application.

The moment that changed her life occurred while writing a script and preparing for an appearance of author Maya Angelou. Just before the broadcast, Angelou cancelled because she wasn't feeling well. Diana went to the producer and asked what they were going to do.

"Kid," he said, "you're on!" That was the first time she had appeared on camera, and Diana realized she was good at it. "That day, I claimed my voice, so help me, to be a voice for the people."

Diana was long married to Glen Lewis, a sound editor for Paramont Pictures and Universal Pictures. They had two daughters, Donna and Glenda. The family moved to Los Angeles in 1974, so Diana could take a job with KABC-TV as a consumer investigative reporter. She began using her married name professionally--Diana Lewis.

After two years beating the pavement in Los Angeles for KABC-TV, Lewis received a phone call from a young, unknown actor/screenplay writer named Sylvester Stallone. He told Lewis he liked her investigative reporting. "I like your no-nonsense, hard edge. That's what I'm looking for."

"Looking for what?"

"Someone to play a TV reporter in a film I'm making."

The film Rocky premiered in 1976 in time for the United States Bi-Centennial Celebration. Playing herself in the film, the director placed an Afro wig on Lewis' head and pointed her toward the cameras. She interviewed Rocky Balboa, a washed-up pug, as he tenderized a side of beef hanging in a packing house. The scene has since become one of the most memorable sequences in film history.

WXYZ-TV program director Phil Nye had hired Lewis when he worked in Los Angeles. Now he was the top programing person at Channel 7 looking for someone who was confident and could handle co-anchor Bill Bonds, who had his difficult on-air moments. Lewis had a levelheaded, calming influence that counterbalanced Bonds. The pair developed mutual respect for one another and dominated Detroit local news for many years.

One year into their run, the early 5:30 pm broadcast came in strong in the Nielsen ratings attracting the biggest audience of women 18 to 49 years old, the demographic advertisers love most. Men were watching too. Bonds and Lewis drew about 37 percent of the viewing audience the first time ratings data was available for the 5:30 pm Action News. The following year, the ratings were 44 percent, almost twice as much as Channels 2 and 4 together. Newspaper TV critic Chris Stoehr dubbed Bonds and Lewis the "King and Queen of Local Newscasts."

Bonds and Lewis

 

By August 1977, Lewis hosted her own daytime show called AM Detroit where she tackled controversial issues of the day. Market research found that viewers felt she was too abrasive and aggressive for a morning audience of housewives. The station wanted her to be more likeable and less threatening, so they softened Lewis' hair, makeup, and wardrobe.

One good thing about working for Channel 7, each of the anchors had a yearly clothing allowance. In a behind the scenes interview with Channel 7's News Director Phil Nye, he explained the station's dress code. "The station pays for the news team's clothing, mostly purchased from Gwynn's in Birmingham. Bob Gwynn makes clothes to order for each reporter and anchorperson. Diana is an absolute pleasure to work with because she is dynamic. As for Bonds, he's a paradox; he swings from wild to conservative.... We don't want the clothes to upstage the content of the program. Their clothes should be subdued but stylish and fairly conservtive."

Detroit Free Press celebrity watchdog Bob Talbert, often publicly at odds with Bill Bonds, could not resist using Diana Lewis to bludgeon Bonds in his March 10, 1980 column. "You don't realize how good Diana Lewis is until you watch her take the lead anchor spot while Bonds is on vacation. You don't even notice Bonds is gone."

In 1982, The Detroit television market had no shortage of competent women co-anchors including Beverly Payne, Doris Biscoe, Kai Maxwell, Carmen Harlen, and Robbie Timmons. Diana Lewis' popularity and ratings led the field earning her a $500,000 three-year contract with a baby-blue Chrysler Imperial thrown in to sweeten the deal.

But when her contract was up in 1985, Lewis became the casualty of the contact wars when her contract was not renewed. Channel 7 once again raided Channel 2's talent pool and hired Robbie Timmons for the 5 pm newscast and Dayna Eubanks for the 11 pm newscast. Diana moved her family to Los Angeles, California, where her husband Glen was a film editor and sound effects man for Paramount and Universal Pictures.

Glen and Diana Lewis

One thing Lewis learned from her tenure with Bill Bonds was to land on your feet after a crisis. Lewis went national and took a position in October 1986 with CNN in Atlanta, Georgia, which lasted all of one week. "I didn't realize what a jolt it was going to be being a long-distance mother."

She didn't want to uproot her twelve-year-old daughter Glenda out of school in the middle of a term, and her twenty-year-old daughter Donna needed to finish college. Diana dusted off her SAG (Screen Actors Guild) card and took some television bit parts including reprising her role in Rocky 5.

After Lewis' three year absence, Channel 7 announced they would not renew Dayna Eubanks' contract. Eubanks and Bill Bonds had no on-screen chemistry and did not get along, so the station rehired Lewis in 1988 for an estimated $150,000 to co-anchor the 11 pm newscast and stop the ratings hemmoraging. Lewis admitted to the press that she missed the money and her celebrity status. She was happy to be back. Channel 7's public relations team did a hard sell advertising the on-air reunion of Bonds and Lewis.

Lewis (69) stayed with Channel 7 until her last broadcast on October 3, 2012. After forty-four years in television news, including thirty-five years at WXYZ-TV, Diana Lewis signed-off by addressing her audience for the last time, "To everyone at home, God bless you. Thanks so much for loving me. I love you back. Good night."

Diana Lewis hoped to retire and travel around the country with her husband, but soon after, Glenn Lewis developed memory loss and PTSD from two tours of duty as a U.S. Marine in Vietnam. Diana back-shelved her retirement plans to become his caregiver.

In the meantime, her brother, who was suffering from kidney disease, took care of their 101-year-old mother Doris Spann in Pennsylvania. When he died suddenly from heart failure, Lewis made the funeral arrangements and moved her mother to Michigan into the family home in Farmingham Hills. 

The Lewis women with family matriarch Doris Spann

Lewis and her daughters did the best they could, but when Diana's back went out while lifting her mother, Diana asked for help from ProMedica Hospice in Southfield. Something she vowed she would never do. Diana was able to keep her mother at home until she passed away in 2022 at the age of 103.

In a heartfelt interview on April 23, 2023, with Cambrey Thomas from Hour Detroit magazine, Diana Lewis (80) spoke about the toll of being a caregiver. "Taking care of an ailing person can tax one's spirit more than I ever thought possible. We need to normalize the conversation... to recognize that asking for help and support should not be seen as a sign of failure or weakness but rather as one of courage."

Without realizing it, Diana Lewis embodied what her longtime co-anchor Bill Bonds would say when he signed-off at the end of every broadcast, "Stay classy Detroit!"

Bill Bonds and Channel 7 Action News