Friday, August 8, 2014

Fornology Hits 100,000 Milestone

I started my Fornology blog in May of 2011 at the urging of my publicist Paula Margulies. She explained to me the importance of establishing a brand and building an audience. I was happy to have just completed my first publishing effort, Zug Island: A Detroit Riot Novel, and was less than thrilled with taking on a new, open-ended writing challenge. How do I get started? What will I write about? How much of my time will it take? Who will read my blog?

I had never even read a blog before, much less developed one, but I knew that I didn't want to get mired down with blogging when all I wanted to do was get started on my next project. I mentioned these concerns to Paula, and she put it to me like this, "If you are not willingly to take the time and the effort to establish and promote yourself as an author, publishers will not invest their time and resources in making you a success." Paula's logic was irrefutable, so I reluctantly headed over to the brick and mortar bookstore like any print-oriented Baby Boomer and purchased a copy of Blogging for Dummies.

What I had first regarded as drudgery, slowly developed into a routine. On my first month, May 2011, I received 288 hits. By October 2011, six months later, I was averaging 500 hits per month. I was starting to feel more comfortable with blogging. Not only was I getting some public exposure, I was also developing my writing voice.

I set a goal of producing a new post every week or so, and then it happened, I got hooked on the instant gratification of blogging. Since October 2013, I have been averaging 5,000 hits per month. After three years and three months, I've reached a total of 100,000 hits. My core audience is from the United States, but Fornology has gone global. I've been told by people in the publishing business that the 100K threshold is when agents and editors start taking writers more seriously.

The publishing business is changing dramatically. It has never been easy to rise up above the slush pile of unpublished manuscripts which clutter the offices of most agents and editors. Today, if people in the publishing business show an interest in handling your work, they first go to your blog to see what you write about and how you handle the subject matter. With 100,000 hits, 260 posts to my credit, and an almost complete manuscript of The Rainy Day Murders, I'm open for business.

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