All-Time Top Ten Fornology.com Blog Posts

Photo Credit: Nicole Fribourg

One of my young critics wrote that my blog was old-fashioned and looked like a Monopoly property card. High praise indeed! That's when I knew I was onto something. No whistles, no bells, no GIFs, no capturing of readers' marketing information, just fact-driven posts that interest me--and as it turns out--interests others.
Several people have asked me how to find my earlier posts. Go to the left sidebar and scroll down to the Blog Archive. You can browse the titles by year and month to find a topic you like. To receive new posts automatically, you can subscribe in the upper-right corner of the site. 

Many thanks to everyone who reads, comments, and shares my Fornology posts. Here are the titles of my top ten all-time blog posts.

Posts	Page views
Detroit's Greektown Stella - Iconic Homeless Woman... Dec 26, 2017,	50546
Alex Karras and Dick the Bruiser's Detroit Bar Bra... Feb 13, 2017,	17701
Terror in Ypsilanti Book Cover Reveal May 9, 2016,	15084
"Kosher Nostra"--Detroit's Purple Gang Origins Feb 27, 2018,	12934
Henry Ford's Electric Railroad - The DT&I Feb 16, 2018,	11367
Detroit Baby Boomer Kids Show Hosts Dec 11, 2017,	8098
Allen Park's Uniroyal Giant Tire--Fifty Years Old-... May 21, 2015,	7615
The Rise and Fall of Detroit's Purple Gang Mar 4, 2018,	7529
The Detroit Area Salt Mine Apr 28, 2015,	7261
Harry Bennett's Role in the Ypsilanti Torch Murder... Sep 15, 2015,	6560

2017 Terror In Ypsilanti and Fornology Year End Review

Photo credit: Nicole Fribourg.

As 2017 was coming to a close, I thought Terror In Ypsilanti: John Norman Collins Unmasked and Zug Island: A Detroit Riot Novel were all but played out. I began the year with several California and Arizona book talks which were sparsely attended. Fortunately, my books were selling with some regularity on Amazon, and Ebook sales kicked-in to carry the day.

In February, I was approached by Tantor Media in Australia for the audio rights to Terror In Ypsilanti. They produced, advertised, and distributed the audio. All I had to do was cash the $500 advance and forget about it. Advances are guaranteed upfront, but royalties don't begin until profits pay back the advance. I thought it would take forever if at all, but I started earning royalties in the third-quarter. That was an unexpected surprise. The audio was selling.

Terror In Ypsilanti and Zug Island are self-published regional stories. Several editors and agents told me there was no audience for them. In April, I did a limited book tour in Ypsilanti, Ann Arbor, and Detroit, Michigan and was surprised when I sold out my stockpile of books. I returned again in July with more books to sell at Bookclub of Detroit's Bookfest. I sold out again. Traveling to Michigan from California to promote my books eats up my profits, but I didn't want the titles to die on the vine. Money has never been a motive for writing my books.

Nicola's Books in Ann Arbor. Photo credit: Lisa Powers

To get regional bookstores to handle Terror In Ypsilanti, I stripped my profit out of the equation to make the book attractive to booksellers. Aunt Agatha's Mystery Bookstore, Nicola's Books, and Barnes & Noble in Ann Arbor agreed to carry my title. The Barnes & Noble in Allen Park--my hometown--also decided to carry the book. There may be others I'm unaware of. All bookstores are welcome to contact my publisher Wheatmark, Inc. for more information. Word of mouth has given Terror In Ypsilanti a life of its own.

Last spring, I wrote an article about John Norman Collins for The Dagger magazine in London. Months passed and I forgot about it. Early in December, I was notified that the article was published in their quarterly winter edition. This gives my book some international exposure.

A day or two later, a CBS producer contacted me to see if I'd be interested in being interviewed about the Collins murders for Through the Decades with Bill Kurtis in March. Talk about unexpected! The program will give Terror In Ypsilanti some much needed national exposure when it airs in August. What a nice way to end the year. 

Without my Fornology blog posts, I wouldn't have been able to get word out to the public or the media at large about my books. In April 2011, I reluctantly started blogging  at the request of my San Diego publicist Paula Margulies. My inner voice told me, "Who the Hell has time for this?" Once I got my posting rhythm down, I found I actually enjoyed blogging and the instant gratification I got from it. More and more people discovered my site and responded positively.

I was not only building a domestic audience, but also getting some international exposure from Russia, Germany, Ukraine, Canada, the United Kingdom, and a vast array of other countries. In the six years since I began blogging, I've written over 380 posts. On December 26th, Fornology.com surpassed half a million hits.

Here is a link the Terror In Ypsilanti audiobook read by professional New York voice artist Chris Ciulla. Listen to a five minute sample: https://www.audible.com/pd/Nonfiction/Terror-in-Ypsilanti-Audiobook/B06XSKGMMJ/ref=a_search_c4_2_8_srTtl?qid=1491099172&sr=2-8 

The Tao of Book Publicity

Writing a book takes blood, sweat, and tears, but without publicity, even the best books are doomed to obscurity. That applies to both traditionally and independently published books. Only 20% ever return a profit. Most titles die on the vine if readers don't know about them or can't find them.

In today's marketplace, authors are required to create their own marketing plans and run their own publicity campaigns. For most authors, book promotion is more challenging and expensive than writing the book.

With the advent of internet publishing and self-promotion, the old ways of selling books aren't as effective. As the business changes, authors new to promotion are often left in the dark and soon become discouraged. Because of the plethora of good and bad internet advice on publishing, much of it green fleecing, it is difficult for the novice to know where to turn.

This is where Paula Margulies' new book, The Tao of Book Publicity: A Beginner's Guide to Book Promotion, can give authors a leg up on the competition. With twenty years of experience in the book publicity business, Paula gives targeted advice about press releases, author platforms, distribution, book covers, blog tours, speaking events, media interviews, social media, websites, contests, and many other topics neatly arranged and easy to find. It is one-stop shopping for practical advice on breaking into the business. Experienced authors will also find this reference book a valuable resource.

Paula's Tao of Book Publishing comes at a great time for me as I gear up to promote my latest book, Terror in Ypsilanti: John Norman Collins Unmasked. I've already put it to good use.

https://www.amazon.com/Tao-Book-Publicity-Beginners-Promotion/dp/0991354532 

Fornology Hits 100,000 Milestone

I started my Fornology blog in May of 2011 at the urging of my publicist Paula Margulies. She explained to me the importance of establishing a brand and building an audience. I was happy to have just completed my first publishing effort, Zug Island: A Detroit Riot Novel, and was less than thrilled with taking on a new, open-ended writing challenge. How do I get started? What will I write about? How much of my time will it take? Who will read my blog?

I had never even read a blog before, much less developed one, but I knew that I didn't want to get mired down with blogging when all I wanted to do was get started on my next project. I mentioned these concerns to Paula, and she put it to me like this, "If you are not willingly to take the time and the effort to establish and promote yourself as an author, publishers will not invest their time and resources in making you a success." Paula's logic was irrefutable, so I reluctantly headed over to the brick and mortar bookstore like any print-oriented Baby Boomer and purchased a copy of Blogging for Dummies.

What I had first regarded as drudgery, slowly developed into a routine. On my first month, May 2011, I received 288 hits. By October 2011, six months later, I was averaging 500 hits per month. I was starting to feel more comfortable with blogging. Not only was I getting some public exposure, I was also developing my writing voice.

I set a goal of producing a new post every week or so, and then it happened, I got hooked on the instant gratification of blogging. Since October 2013, I have been averaging 5,000 hits per month. After three years and three months, I've reached a total of 100,000 hits. My core audience is from the United States, but Fornology has gone global. I've been told by people in the publishing business that the 100K threshold is when agents and editors start taking writers more seriously.

The publishing business is changing dramatically. It has never been easy to rise up above the slush pile of unpublished manuscripts which clutter the offices of most agents and editors. Today, if people in the publishing business show an interest in handling your work, they first go to your blog to see what you write about and how you handle the subject matter. With 100,000 hits, 260 posts to my credit, and an almost complete manuscript of The Rainy Day Murders, I'm open for business.

To learn more about Paula Margulies Communications, check out: http://paulamargulies.blogspot.com/

My 200th Fornology Blog Post

When I started writing my Fornology blog in May of 2011, I was a techno-dweeb. 

My publicist, Paula Margulies, explained the importance of blogging in this brave new world of digital publishing for launching a novel, establishing a brand, and building an audience. It takes time and persistence, she said. Truthfully, I wasn't enthused and thought I'd be long finished with it by now. That was more than two years ago.

Now, after over 40,000 hits and 200 posts on a variety of subjects, I've graduated to the rank of cybernaut. I actually enjoy the routine of writing a post every week and the immediate gratification of instant publishing. 

Content is king and despite some of the dark and sordid subject matter in some of my posts, many others deal with lighter topics. Several of them talk about blogging and writing like this one does.

Forty of my posts deal with the topic of John Norman Collins and the Washtenaw County, Michigan murders of the late 1960s. Blogging has allowed me to focus on bits and pieces of the larger story, which will be woven into whole cloth when my true crime history of these murders comes out late next year. The Rainy Day Murders will be the culmination of three years of intensive research into these matters and forty-five years of thinking about them.

As well as raising awareness of the topic, Fornology has also been a vehicle for people to come forward with information about John Norman Collins, their personal connection regarding these tragic murders, or their knowledge of the victims.

Some people still support Collins and maintain that he is innocent, but they never contribute any evidence to support their claims. Then there are the people who need to tell their story. Some of these stories don't always pass the sniff test, but many of them do. We try to corroborate every story before we use it.

Blogging is helping me create an audience for The Rainy Day Murders project while I finish writing it. 

I am astounded at the global reach of my blog and often wonder who my readers are on the world wide web and how many of you are regulars.

Recently, it has come to my attention that Fornology has a new fan. Not a fan so much as a critic - John Norman Collins no less. 

Prisoners don't have unrestricted access to the internet, but they can send emails, write and receive written or typed letters, and make collect phone calls to landlines. 

Collins has heard about some of my posts from people who write to him and even from some of the prison guards. He may not have internet services, but nonetheless, John Norman Collins has one Hell of a grapevine.

100th Fornology Blog Post - Zug Island Web Radio Interview

One year ago this month, I began my blog - Fornology - and coincidentally this is my one-hundredth post. That means coming up with new content every three to four days - or an average of two posts per week. I've discovered that it is surprisingly enjoyable.

I began reluctantly at the prompting of my publicist, Paula Margulies, but now, posting is a natural part of my weekly routine. Sometimes, I have a definite idea of what to write about, but other times I'll see or hear something that I want to pass on to my readers. More often than not, I document what I'm doing with my writing projects: promoting Zug Island in print and on the radio, for instance, and on the writing of In the Shadow of the Water Tower, which deals with John Norman Collins, alleged coed killer from the late 1960s.

Blogging allows me the instant gratification of immediate publication and gives me an outlet to feed my writing habit. Each post is a creative micro burst which helps me build an audience for my longer works. I check my stats daily and am pleased with the steady rise in hits each month. My blog is approaching 7,000 hits.

That Russia is my second largest audience next to the United States is amazing to me. Then to see the Canadians catching up, with the Germans close behind, is like going to the races. These "audience" stats have meaning only to me, but it reminds me of the power of the world-wide web to reach out and communicate with people internationally. The Global Village has become a reality to me.

On Friday, May 4th,  I did a web radio interview on the Hollis Chapman Show about my debut novel, Zug Island.  My segment begins the show and is thirty minutes long. We had some minor technical difficulties early on but managed to work through them while on the air. It's live radio.

http://www.blogtalkradio.com/hollischapmanshow/2012/05/04/join-our-cool-voice-over-show

Confessions of a Yearling Writer

The first year of publishing and promoting my debut novel - Zug Island - has been an interesting learning experience. Lesson number one was that writing the book was only the beginning.

Preparing it for publication was the second layer of development. This involved an editor's trained eyes for deep editing, continuity, and format development. Decisions about the cut size of the pages, front and back cover designs, font style and size, and the price point needed to be made.

Once the copyright had been obtained and my novel was issued an International Standard Book Number (ISBN), my publisher, Wheatmark.com, had it listed in the Ingram trade catalog and on Amazon. I also had a Kindle format produced.

My publicist, Paula Margulies, informed me that now I needed to develop an electronic platform in support of the book. This involved creating and purchasing a domain name, building a website for the novel, choosing a web-host with webmaster services to update the site, setting up facebook and twitter accounts to begin social networking, and creating a blog to establish myself as a brand.

The part of all this that I was the most reluctant about was the blog. I feared the time involved in writing it wouldn't be worth the effort. I was right - it takes time; I was wrong - it is worth the effort! In addition, it helps me establish a writing habit.

In the seven months Fornology has been running, I've written 59 posts that have received over 3,000 hits - many of them global. From a commercial publishing standpoint, that may be modest, but as an independent author starting from ground zero, I'm very pleased.

I've been able to promote my first novel - Zug Island - and solicit information for my next project - The Water Tower. I've been able to "chunk out" ideas in some of my posts which I will adapt for later use, and I've been able to create verbal snap shots of some of my experiences promoting my work.

Maybe the best thing I've discovered about blogging is that it is helping establish me as a credible writer by providing a showcase for my writing that is easily accessible to the public, the media, and booking agents. Blogging is opening doors for me that I didn't know existed.

Book Pimpin' Ain't Easy

As 2011 comes to a close, it has been an interesting year for me. In January, after the San Diego State University Writers' Conference, I decided to self-publish my first novel, Zug Island. Beginning in February, I contacted Wheatmark Publishing and entered into a Printing On Demand contract. By May, the cover design was agreed upon and the professional editing was complete. My novel was officially published in June and listed in the trade catalogues. That was the easy part.

Building an electronic platform, establishing a blog presence, and working with social sites like facebook and twitter began to take up more and more of my time. Time I could be using to work on my next book project, In the Shadow of the Water Tower.

Once that system was up and synergizing, I needed to do some advertising and personal appearances in San Diego and Detroit. I hired a local book publicist, Paula Margulies, and she arranged some publicity and book talks which occupied June, July, and August. In September, I did a few local library appearances and became part of San Diego Public Library's Local Authors Program for 2012.

In September, I also went to Los Angeles for an on-camera interview for GateKeepers Post, an online magazine. In October, Paula arranged a WDET - 101.9 FM NPR interview for me in Detroit. Then, on the heels of that, on November 1st, National Book Day, I won a Finalist's Award for 2011 in the USA Best Books competition, in the Fiction-Multicultural category.

Wow! It's been a productive year for me; I look forward to many more.

www.paulamargulies.com