Thursday, December 28, 2017

2017 Terror In Ypsilanti and Fornology Year End Review

Photo credit: Nicole Fribourg.

As 2017 was coming to a close, I thought Terror In Ypsilanti: John Norman Collins Unmasked and Zug Island: A Detroit Riot Novel were all but played out. I began the year with several California and Arizona book talks which were sparsely attended. Fortunately, my books were selling with some regularity on Amazon, and Ebook sales kicked-in to carry the day.

In February, I was approached by Tantor Media in Australia for the audio rights to Terror In Ypsilanti. They produced, advertised, and distributed the audio. All I had to do was cash the $500 advance and forget about it. Advances are guaranteed upfront, but royalties don't begin until profits pay back the advance. I thought it would take forever if at all, but I started earning royalties in the third-quarter. That was an unexpected surprise. The audio was selling.

Terror In Ypsilanti and Zug Island are self-published regional stories. Several editors and agents told me there was no audience for them. In April, I did a limited book tour in Ypsilanti, Ann Arbor, and Detroit, Michigan and was surprised when I sold out my stockpile of books. I returned again in July with more books to sell at Bookclub of Detroit's Bookfest. I sold out again. Traveling to Michigan from California to promote my books eats up my profits, but I didn't want the titles to die on the vine. Money has never been a motive for writing my books.

Nicola's Books in Ann Arbor. Photo credit: Lisa Powers
To get regional bookstores to handle Terror In Ypsilanti, I stripped my profit out of the equation to make the book attractive to booksellers. Aunt Agatha's Mystery Bookstore, Nicola's Books, and Barnes & Noble in Ann Arbor agreed to carry my title. The Barnes & Noble in Allen Park--my hometown--also decided to carry the book. There may be others I'm unaware of. All bookstores are welcome to contact my publisher Wheatmark, Inc. for more information. Word of mouth has given Terror In Ypsilanti a life of its own.

Last spring, I wrote an article about John Norman Collins for The Dagger magazine in London. Months passed and I forgot about it. Early in December, I was notified that the article was published in their quarterly winter edition. This gives my book some international exposure.

A day or two later, a CBS producer contacted me to see if I'd be interested in being interviewed about the Collins murders for Through the Decades with Bill Kurtis in March. Talk about unexpected! The program will give Terror In Ypsilanti some much needed national exposure when it airs in August. What a nice way to end the year. 

Without my Fornology blog posts, I wouldn't have been able to get word out to the public or the media at large about my books. In April 2011, I reluctantly started blogging  at the request of my San Diego publicist Paula Margulies. My inner voice told me, "Who the Hell has time for this?" Once I got my posting rhythm down, I found I actually enjoyed blogging and the instant gratification I got from it. More and more people discovered my site and responded positively.

I was not only building a domestic audience, but also getting some international exposure from Russia, Germany, Ukraine, Canada, the United Kingdom, and a vast array of other countries. In the six years since I began blogging, I've written over 380 posts. On December 26th, Fornology.com surpassed half a million hits.

Here is a link the Terror In Ypsilanti audiobook read by professional New York voice artist Chris Ciulla. Listen to a five minute sample: https://www.audible.com/pd/Nonfiction/Terror-in-Ypsilanti-Audiobook/B06XSKGMMJ/ref=a_search_c4_2_8_srTtl?qid=1491099172&sr=2-8