Sunday, April 14, 2024

2023 Radio Hall of Fame Inductee Pat St. John

Pat St. John at the SXM control panel.

In Pat St. John’s senior year at Southfield High School, Pat began broadcasting from WSHJ, their ten-watt radio station. He was required by the Federal Communications Commission to get a broadcasting license. Upon graduation in 1968 at the age of seventeen, Pat was hired as an announcer on WWWW-FM in Detroit.

Young and ambitious, Pat made a demo tape and took it to CKLW-AM, a 50,000 watt station across the Detroit River in Windsor, Ontario, Canada. The station’s strong signal was a regional powerhouse reaching well beyond the Detroit/Windsor area to several adjoining states and Provinces.

CKLW-AM hired Pat in 1969 as a weekend personality and news reporter on the station’s 20/20 newscasts. He also worked as a booth announcer for CKLW TV-Channel 9. Pat left CKLW late in 1970 when he was hired at Detroit’s popular WKNR (Keener 13) until 1972, when he was lured away to join ABC’s WRIF-FM, 101.1.

Musical tastes had shifted from Top 40 pop music to album-oriented rock. In the early 1970s, FM radio began dominating AM stations because they broadcast in stereo and allowed for a wider range of music beyond the Top 40 playlists, staples of many AM stations.

Pat St. John’s ratings in the Motor City were noticed by ABC’s network brass in New York and they convinced him to leave his hometown Detroit, America’s fifth-largest media market at the time, and move to The Big Apple, the largest media market in the United States. Radio stations in New York reached 14% of American listeners. The more listeners a Dee-Jay could attract, the more money was at stake for the company’s advertising revenue.

St. John began his New York broadcasting career at WPLJ-FM in 1973 where he stayed almost fifteen years. Arbitron, radio’s consumer research service, ranked Pat the most listened-to afternoon radio personality in the country for most of the years he worked at WPLJ.

From 1987 through 1998, Pat worked at WNEW-FM in New York, both as a personality and the station’s program director for several years of his eleven year stay there. He left WNEW-FM when the station changed to a “talk radio” format. Pat was immediately approached by Sirius XM satellite radio to become their Director of Rock Programming, making him one of the first people hired by the company.

Now, Pat is one of the longest-serving employees at SXM, having worked on several of their channels from pop to rock to blues. Today, Pat can be heard live across the United States and Canada every weekday afternoon (3 pm Eastern/12 pm Pacific) and Saturday evenings (8 pm Eastern/5 pm Pacific) on Channel 73, 60’s Gold.

Pat continued working on New York (terrestrial) radio part-time for fun at WCBS-FM (2000-2015) while working full-time at Sirius XM. His final CBS-FM New York broadcast was on April 12, 2015, marking the end of Pat’s forty-two-year run in the New York broadcasting market, making him New York City’s longest-running on-air personality up to that time.

Pat and his wife Jan moved to San Diego, California in 2015 to be closer to their two daughters and grandchildren where he broadcasts from his home studio. Pat’s 60s Gold show begins with a six-note fanfare reminding Pat’s Great Lakes listeners of his CKLW radio roots. Then, comes his theme song “Zing Went the Strings of My Heart” by Les Elgart and his Orchestra setting the stage for the show. Listeners always know from the opening that they are in for a good time.

Pat St. John’s on-air style is conversational and upbeat as he shares behind-the-scenes anecdotes about the music and performers between the music he plays. Pat has interviewed virtually everybody in the music business from Little Richard and Bo Diddley to The Beatles and The Rolling Stones. He has been called “a walking, music encyclopedia."

Pat St. John with his Radio Hall of Fame Award.

With over fifty-five years in broadcasting, Pat St. John was inducted into the Radio Hall of Fame in 2023 for his lifetime of service to the industry. Not bad for a high school kid from Southfield, Michigan.

Pat St. John SXM Compilation (Six minutes)

1 comment:

  1. I heard Pat on Southfield High's WSHJ and I graduated with Pat from Southfield High. I remember listening to Pat on "The Big 8" CKLW. I'm glad Pat wound up on Sirius XM's 60's Channel where I can continue to be entertained by him wherever I'm driving!

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