Detroit's Shock Theater

In 1957, Universal Pictures syndicated a television package of fifty-two classic horror movies released by Screen Gems called Shock Theatre. The package included the original Dracula, Frankenstein, Mummy, and Wolfman movies. Shock Theatre premiered with Lugosi's Dracula in Detroit on WXYZ channel seven at 11:30 pm on Friday, February 7, 1958.

Each syndicated television market had their own host. Detroit had one of the first horror movie personalities in the country. The show was hosted by Mr. X--Tom "Doc" Dougall--a classically trained actor who taught English at the Detroit Institute of Technology and moonlighted as a vampire on Friday nights. Unlike later horror movie hosts who would spoof their roles or riff on the movies they showed, Dougall was grimly serious and set a solemn tone for what was to follow. What most people don't know about Professor Dougall is that he co-wrote several Lone Ranger and Green Hornet scripts for WXYZ radio.

The opening of the show was memorable, but I was only nine years old when I started staying up every Friday night to see the classic monsters and mad-scientists--The Invisible Man comes to mind. This is how I remember the opening:

The show's marquee card came up with ominous organ music and a crack of thunder in the background. Replete in vampire garb with cape, Mr. X walked slowly on screen holding a huge open book announcing the night's feature in a scary voice. Next, he would say, "Before we release the forces of evil, insulate yourself against them." With a sense of impending doom, Mr. X continued, "Lock your doors, close your windows, and dim your lights. Prepare for Shock." The camera came in for an extreme close-up of Mr. X's face, more lightening and thunder effects, and finally his gaunt face morphed into a skull. Then the film would roll.

There was something positively unholy about the show which made it an instant success with my generation of ghoulish Detroit Baby Boomers. The show's ominous organ music set the mood for the audience. The piece was listed only as #7 on a recording of Video Moods licensed for commercial television and not available to the public.

No video link to Detroit's Shock Theatre's opening has surfaced, but the above newspaper ad for the show gives an idea of the facial dissolve special effect. If anyone knows where I can find a link, Gmail me so I can add it to this post. Thanks.

Detroit's Baby Boomer Kid Show Hosts:
https://fornology.blogspot.com/2017/12/detroit-baby-boomer-kids-show-hosts.html

Sir Graves Ghastly's Rise and Fall

Lawson Deming was a graduate of Western Reserve University who studied speech, drama, and math. "Deming began performing professionally when he worked in vaudeville," said Sonny Eliot, Lawson's longtime friend.

A lifelong Cleveland, Ohio resident, Deming landed a radio job at WHK in 1932 where he met his wife Rita, who was a hostess of a women's talk show. "The greatest fun was radio," Deming said in a 1982 Detroit Free Press interview, "because we were creating something in somebody's mind with voices, dialogue, music, and sound effects. We created a whole world."

In 1949, Deming switched over to Cleveland television station WTAM where he met co-worker Bill Kennedy early in their television careers. They became good friends. Deming hosted a movie show called One O'Clock Playhouse. He also worked as a puppeteer on a program entitled Woodrow the Woodsman. Although his face never appeared on-screen, he supplied the voices for characters named Freddy Gezundheit, the alley crock; Tarkington Whom II, the owl; and Voracious, the elephant. His work on Woodrow the Woodman brought Deming to Detroit in 1966 when the show was moved to WJBK for taping.

Soon after arriving at WJBK, Deming was approached by program producer and director Jay Frommert about playing the character Ghoulardi and showing horror movies. But Ghoulardi was already being done in Cleveland by Ernie Anderson. Deming suggested he be allowed to create his own character. On Saturday, January 22, 1967, Sir Graves Ghastly rose from the grave on the premise that "Sir Graves was hanged 400 years ago by Queen Elizabeth, but like a bad vaccination, it didn't take."

The shadow-eyed, hair plastered down, goateed Sir Graves began his show by opening a creaky casket from within which was located on a graveyeard set. For the next two hours, the red-gloved, black-capped, comic vampire cracked bad jokes while riffing on the B-grade horror movies he showed between commercial breaks. To complete his Dracula parody, Sir Graves had an infectious laugh, "Nyeeea aaaa haa haaaaa" and he was prone to "hippyisms" in his speech.

Sir Graves and his alter-ego Lawson Deming

Weekly segments on Sir Graves program were the scrolling of children's names celebrating their birthdays, and the "Art Ghoulery" where kids sent in their drawings of Sir Graves, vampires, and werewolves, hoping Sir Graves would feature them on his show.

Deming created a cast of characters all portrayed by him and edited onto the master tape so Sir Graves could interact with them on camera. The cast included Reel McCoy, a character who digs up old B-movie horror films; Tilly Trollhouse, wildly off-key, blonde singer; the Glob, an extreme closeup of Deming's mouth videoed upside down, lip-syncing songs; Cool Ghoul, an over-the-hill motorcycle freak; and Walter, Sir Grave's prissy alter ego who keeps telling him, "You're sick, sick, sick!"

Unlike earlier WXYZ horror movie host Mr. X on Shock Theater, Sir Graves wasn't meant to scare anybody. Deming worked from a rough outline and adlibbed his way through the show, often spouting bad jokes sent in by viewers. The show was a mixture of cheesy horror movies and corny humor.

Viewers, half of whom were males over eighteen-years-old, were almost afraid to laugh at some of Sir Graves' groaners but couldn't help themselves like: "What did the Frankenstein monster say after he ate a six-cylinder engine?" What? "I could've had a V8."

Deming continued to live in Cleveland and took charter flights to Detroit twice a month on Wednesdays until January 1970. He missed his flight and the plane crashed through the Lake Erie ice killing all aboard. After that, Deming and his wife agreed that taking the three-hour, midnight bus ride was a safer option.

In true vampire fashion, he arrived at WJBK before the break of dawn and read fan mail before preparing for taping from 9 am until 11 am for the Saturday show. Then, he taped nine additional segments to be fitted into two movies between commercial breaks, before he took the 4:00 pm bus back to Cleveland. Deming worked two twelve hour days a month producing four programs.

The high point of Sir Graves' career may have been when he emceed Detroit's American Cancer Society benefit called "Black Cat Caper," a pre-halloween costume ball at Cobo Hall on Friday, October 13, 1972. Sir Graves made a grand entrance at 9:15 pm in a coffin carried by Detroit media pallbearers Bob Allison, J.P. McCarthy, Dick Purtan, Bob Talbert, Jac Le Goff, and John Kelly. Tickets cost $13.13. The grand prize for best costume was an eight-day trip to London for two, with a three-day stay at a 500-year-old, haunted abode in a village named Pluckley.

In April of 1983 after sixteen years of faithful service, Lawson Deming was handed his walking papers by WJBK's general manager Bill Flynn. "I never could figure out why he dumped me. We had the highest-rated Saturday show in our market, and it was a money-maker for them." But it was too late for Sir Graves. By this time, Elvira, Mistress of the Dark, had run off with his male audience.

Deming retired in Cleveland and lived for another twenty-four years before he left this vale of tears on April 27, 2007, at the age of ninety-four. His spirit can rest easy knowing the joy he gave to his television audience. Many a Detroit Baby Boomer will shed a tear in memory of Lawson Deming's Sir Graves Ghastly character. David Deming's eulogy at his father's funeral service attributed the longevity of his father's career to "his warm spirit and genuine love of kids."

Sir Graves show intro 

Sir Graves characters 

Shock Theater WXYZ

Michigan Outdoors with Mort Neff

Mort Nell armed with a 16mm camera.

One of the most beloved programs in early Detroit television was Michigan Outdoors hosted and produced by Mort Neff. The original outdoor show debuted in 1951 specializing in hunting and fishing segments. It ran for twenty-three straight years and 1,196 shows before it was cancelled in 1977. Michigan Outdoors has the distinction of being the longest-running outdoor and sportsman show in American television history.

Mort Neff graduated from the University of Michigan with a double major in journalism and electrical engineering. Upon graduation in 1927, Neff began writing an outdoor sports column for a small newspaper in Detroit. In 1942, the Michigan Conservation Department asked Neff if he would be interested in doing a recorded radio show. At first, he did his recording from a small studio, but Neff drew upon his background in electronics to devise a battery pack to power a wire recorder for remote reporting from the fields and streams of lower Michigan.

In 1946, Neff learned to fly and used his single engine Piper Apache to cover outdoor stories all over Michigan including the Upper Penisula, which at that time was accessible only by slow-moving ferry boats that took hours of waiting in your car before boarding. Neff surprised ice fishermen by landing his plane on frozen lakes and interviewing the anglers with his battery-powered wire recorder.

Mort Neff and his Piper Tri-Pacer on Brighton Lake with ice fisherman.

 

By 1951, Neff ran an advertising agency specializing in outdoor films for the commercial and industrial market when he was approached to produce a show called Michigan Outdoors. Neff recalled, "Fran Congdon--ad manager for Altes Golden Ale Brewing Company--asked me to produce a TV show. Two weeks before the show debuted, the chosen host had a conflict of interest and was dropped from the program. Fran insisted I do it."

Neff's only experience was behind the camera. Of his early days in television, Neff said, "I was awful. Who had any idea how to do a television show? Nobody!" But despite his lack of experience as on-air talent, the show became an immediate Thursday night hit and one of the most popular programs on Detroit television. 

Mort Neff soon became a local television personality and a much sought-after luncheon and banquet speaker around Detroit. Michigan Outdoors brought out the ham in Neff. He enjoyed his new-found celebrity and soon sold his ad agency. Mort had discovered his life's work.

Neff and his various cohorts over the years filmed segments on sportsmanship, hunting, and fishing, as well as wildlife and habitat conservation. Michigan Outdoors prided itself on giving accurate, up-to-date information on current hunting and fishing conditions in Michigan. The Catch of the Week feature was one of the most popular segments of the show.

If Neff mentioned on his Thursday night show an area where hunting was good or a lake where the fish were biting, 200 to 300 Detroit area sportsmen could be expected for the weekend trek up north, which sometimes caused problems for local residents. Often county roads were not adequate to handle the onrush of city traffic. Getting "Neffed" was not always welcomed by county officials. After some negative publicity, the show developed a policy of not reporting specific hotspots in favor of regional locations.

When Mort worked for the Michigan Conservation Department decades earlier, he learned that the South American country of Chile imported rainbow trout eggs from them in 1918. The eggs were hatched and the fry released into the Chilean mountain river system. Neff always wondered what happened with that forty-year-old project. Now, he was in a position to find out. He organized a two-week expedition with a film crew and a few friends to report on the original project and catch some rainbow trout.

Mort and his cohorts discovered that Chilean rainbow trout grew larger and faster than their Michigan cousins. "On average," Neff said, "a two-pound rainbow would reach six pounds in Chile. When we cleaned our first catch, their bellies were full of crabs the size of half-dollars found only on the river beds of the Andres Mountains. My fishing friend Buck Newton from Traverse City caught a rainbow over 21 pounds. It sounds like a fish story, but we have film and the photos to prove it."

On the strength of his successful Chilean fishing trip, Neff was recruited as an outdoor correspondent for ABC's American Sportsman hosted by Curt Gowdy. ABC producers financed Neff and a film crew for several more South American fishing trips which were featured on the network show giving Neff national exposure.

In 1971, Michigan Outdoors moved from WWJ-TV (channel 4) to WXYZ-TV (channel 7). As the 1970s wore on, American attitudes about hunting changed. Sportsmanship and conservation were always central to Neff's outdoor narrative, but his audience was aging and younger viewers were not tuning in.

In response to this new trend, Neff told reporters, "I think the hysteria over ecology has been overdone. Sportsmen and conservationists were working on the environment long before it became fashionable. I do think it is good that more people are aware and interested in preserving our natural resources and protecting the environment." Michigan Outdoors continued to lose audience market share until it was cancelled on January 7, 1977.

Neff wasn't bitter. He told the Detroit Free Press that "My wife Maureen and I decided twenty-three years was long enough to support the tremendous burden of a weekly television program, and we're ready to move on. I've been lucky. I've had one of the most golden careers ever." The Neffs retired and built a beautiful summer home just north of Harbor Springs.

Mort Neff passed away from a stroke at the age of eighty-six on Wednesday, August 15, 1990 at Northern Michigan Hospital in Petosky. Ten years before he died, Mort selected the tree to make his coffin, had it sawed into planks, and asked his neighbor Bill Glass to build it. Bill kept telling Mort it wasn't time yet. Mort brought the subject up one last time two weeks before his death. Bill Glass began building the pine box on Thursday for Friday's private funeral service at Harbor Springs Presbyterian. Mort was laid to rest in the coffin lined with cedar boughs cut by his family members.

World Adventure Series hosted by George Pierrot