Detroit's Ghost Town Delray and O-So Memories

O-So pop was a local Detroit soft drink sensation bottled in Delray at 8559-61 W. Jefferson Ave. Not as famous as Vernor's Ginger Ale but just as beloved. John Kar's bottling works opened in 1922, located north of the Peerless Cement factory and just south of the old Delray Bridge onto Zug Island, also known as the "one way bridge" no longer in use.

Adults from the Baby Boomer generation remember that O-So was the bargain pop of our day. The clear-glass bottled soft drinks were colorful and the flavors were fabulous. Linda J. Kulczyk remembers watching the mechanized bottle filler in action. "The place smelled like bleach and sugar water. Rock and Rye was my favorite flavor," she wrote on the Old Delray facebook site.

Other popular flavors were creme soda, lemon-lime, cherry, grape, strawberry, root beer, and orange. I don't believe they had a cola drink, though I could be wrong about that.

John A. Stavola, Jr. remembers "as a kid, they bottled the soda right there and the dude (perhaps Ed Kar, son of the founder) used to fish right out of the back window of the place." Diana Bors McPeck used to work there when she was young. Her grandparents were friends with the owners. Diana recalls, "I was paid in pop!"

One of the old timers working the same shift as me at the Zug Island coke ovens was nicknamed 'Pop'. He would buy several cases of assorted flavors of O-So pop every day in the spring and summer and roll them in from the parking lot on a hand truck (dolly) with a cooler full of ice. Pop sold the stuff for a dollar a bottle, a 400% markup. He also sold salted peanuts in the summer and fresh roasted chestnuts in the winter. On a hot day, everyone was glad to hear him call out "COLD POP." He was a door machine operator on the receiving end of the ramming machine. For the life of me, I can't remember his real name. Everybody just called him Pop.

When I worked as a laborer at Zug Island in 1967, the Delray downtown area already showed signs of two decades of neglect. Many of the shops and second story residences became little more than tenements for transient workers. After the Detroit Riots in July, the writing was on the wall for Delray. Like many other Detroit neighborhoods, White flight went into hyper-drive.

It is always sad to see an established community fall into ruin and abandonment. But almost one hundred years of history and heavy industry had taken its toll on the Delray neighborhood and turned it into what it is today, a virtual ghost town within the Detroit city limits. 

Delray lost its ethnic heart and soul in the sixties and seventies. What was once a vibrant European mixture of Hungarian, Slovakian, and Polish immigrants dispersed among the Detroit suburbs, notably the Downriver areas of Allen Park, Lincoln Park, and Wyandotte.

Now, all that's left of the Delray neighborhood are mostly memories and photographs fading in family albums. Remember any of these places? First Slovak Church (Holy Redeemer), St. John's Catholic Church, The Hungarian Village Bakery, Hevesi Cafe (with dining and dancing), Joey's Stables, Fox Hardware, Szabo's Meat Market, Delray Baking Company, Al's Bar, Kovac's Bar, and King's Chinese Restaurant. They are gone but not forgotten.

Realistically, Delray is zoned for heavy industry and will never recover as a viable residential area. But I could be wrong. What impact the new Gordie Howe International Bridge will have on Delray is yet to be known or felt, but it marks a new age for Delray. One thing is for certain, the area is ripe for redevelopment.

For more detailed information on the community of Delray, check out this link: http://en.wikipedia.org/wiki/Delray,_Detroit

Detroit Time Capsule Searching for Its Audience

Detroit Time Capsule (DTC) is a collection of 75 of my best Detroit Fornology blog posts gleaned from over 500 posts written over the last decade. DTC tells the story of the city's origin with the arrival of Antoine Cadillac in 1701 to the revitalization of Detroit as one of America's "comeback" cities of the twenty-first century. Each compact entry is three to five pages long for easy, convenient reading.

Published in 2022, this anthology is a trip down memory lane for Baby Boomers in the Greater Detroit area, and an entertaining historical survey for younger Detroiters or recent arrivals to our city of events and people that left their mark on Detroit.

People like Father Gabriel Richard, "Mad" Anthony Wayne, Henry and Edsel Ford, Joe Louis, Berry Gordy, George Pierrot, Mort Neff, Bill Kennedy, Soupy Sales, Edythe Fern Melrose (Lady of Charm), Ollie Fretter, Martha Jean "The Queen," Connie Kalitta, Alex Karras, Leaping Larry Chene, and Shirley Muldowney to name a few.

These posts originally appeared in my Fornology blog but have since been updated and reedited for this edition. As I pull the plug on my blog in the next year or so, this collection will become a collectors' item that includes topics and information you would be hard pressed to find anywhere else. My blog posts will fade into cyberspace, but the book will endure. Makes a great gift for former Detroiter's too.

My Amazon Author Page

Detroit's Liquid Gold - Vernor's Ginger Ale

 

One of Detroit's most beloved hometown products was Vernor's Ginger Ale, reputed to be the world's first soft-drink. The folklore about the formula was part of the product's trademark advertising, "Aged four years in wood." When the Vernor's family sold the business and trademark in 1966, the company motto underwent a subtle but telling change. It became "Aged for years in wood." Rather than the original four-year formulation, it was cut down to three years. Now, the Dr. Pepper & Snapple Group owns the Vernor's trademark and bottling rights.

The pure cane sugar of the original formula gave way to high fructose corn syrup and other sweeteners. Caramel, vanilla, and extract of ginger root are no longer listed as ingredients, just "artificial flavorings." So people who remember the original Vernor's loved the golden sweetness, the effervescent carbonation, and the ginger root extract taste of the original.

That said, Vernor's is still the tastiest ginger ale drink on the market today. It puts Canada Dry Pale Ginger Ale to shame. Vernor's is a soft-drink, and Canada Dry is a mixer for liquor. The two should never be confused.

Vernor's is the oldest surviving ginger ale brand in the United States. Legend has it that just prior to the beginning of the Civil War, a drugstore clerk, James Vernor tried to duplicate the taste of a popular Irish ginger ale. He was called off to war, so he stored his syrup made from a formula of nineteen ingredients in an oak cask. When he returned from the war in 1865, he opened the keg and found his formula had mellowed from the aging process. Four years to be exact. James was said to have exclaimed, "It's deliciously different," which became the drink's trademark motto. He called his soda fountain creation a "soft drink" because it contained no alcohol or narcotic ingredients. It is said to be the first soft drink. Soon, the company added the motto, "Aged Four Years in Wood."

James Vernor died in Grosse Ile, Michigan on October 29th, 1927 at the age of eighty-four from pneumonia and influenza. He handed his business down to his son James Vernor, Jr. When James was interviewed in 1936, he admitted that his father created the formula after the Civil War. Former company president James Vernor Davis and grandson of the originator confirmed the story in a 1962 interview. According to their trademark application, Vernor's ginger ale first entered commerce records in 1880 and not 1866 as the company's marketing still states.

1870s

Originally, Vernor's ginger ale was sold only as a soda fountain drink in his own pharmacy on 235 Woodward Ave on the corner of Clifford St. In 1896, James Vernor sold the drugstore and went full-time into the soda franchising business throughout the Midwest states.

When James Sr. died, his son James Jr. took over the business and expanded it into a 230,000 sq, ft. bottling plant and headquarters on Woodward Ave., one block from the Detroit River. Vernor's was ready for mass production and the home consumption market. His father had limited the franchises to selling the Vernor's syrup to drugstore soda fountains. Now the business took off and became a regional sensation.

Vernor's agreed to move their headquarters and bottling plant in the late 1950s. The city of Detroit needed the land for Cobo Hall and other riverfront projects. There was a property swap. The city traded the Vernor family, the old civic exhibition hall at 4501 Woodward Ave for their prime real estate. That is the Vernor's location the Baby Boomer generation knows best.

The term Detroiters use for soft drinks is "pop." It is said to have originated from the sound that the new capped, highly carbonated Vernor's bottles made when opened. The newer canned product makes more of a swish sound when the tab is pulled.

The Vernor family sold their business in 1966 to United Brands, Inc. They operated for another nineteen years, but they shut down the Detroit bottling plant in 1985 and sold out to Pepsi. Pepsi was itself soon bought by the British company Cadbury/Schweppes. Today, the Vernor's brand name and bottling rights belong to Dr. Pepper & Snapple Group.

 

The familiar Vernor's gnome mascot trademark, Woody, was a creation of graphic artist Noble Fellows. It has been used since the beginning of the twentieth century but dropped in 1987. Woody fans will be happy to know that he was returned to packaging in the 2000s. 

So much of Detroit's not so distant history has vanished. Just last week, the Bob-Lo Boat Columbia was unceremoniously towed from its moorings in Ecorse, never to ply the Detroit River again. 

But a small part of Vernor's history was recovered recently when a building being torn down on Joy and Inkster roads in Westland, Michigan revealed a 1950s era billboard sign found intact, painted on the side of the building next to the demolished building. This image really reminds me of growing up in the Detroit area.

Joy and Inkster roads in Westland, Michigan

Many Detroiters wonder if the eye-popping Vernor's neon sign still exists and if it will ever be on display anywhere. It lit up Woodward Ave at night and is a piece of Detroit's history. Let's bring the gnome home!

Vernor's Gnome "Woody"

The Grande Ballroom - Is There a Future For Detroit's Former Rock and Roll Mecca?

The Grande Ballroom as it exists in ruins today.

In the mid to late sixties, the Grande Ballroom was the place to be on the weekends in Detroit. The Motor City had no shortage of high energy, head banging garage bands competing with one another in frequent "Battle of the Bands" events. Local groups like MC5 (Motor City 5), SRC (my fav), Frost, The Stooges with Iggy Pop, The Amboy Dukes, Bob Seger, Grand Funk Railroad, and many others each had a dedicated following.

Top-shelf bands from around the country, and from England in particular, saw Detroit's Grande Ballroom as the undisputed rock
and roll Mecca of the Midwest. The Jefferson Airplane, Cream with Eric Clapton, Big Brother and the Holding Company with Janis Joplin, Jethro Tull, The Spirit, The Grateful Dead, Frank Zappa and the Mothers of Invention, Savoy Brown, The Moody Blues, and many others played on the Grande stage that once hosted the Glenn Miller Band, Benny Goodman, the Dorsey brothers, and other swing dance era big bands. There was a lot of music history made within these walls.

During the turbulent Sixties, the Grande Ballroom served up an uneasy mixture of high energy music and counter culture propaganda centered around Detroit's self-proclaimed hippie guru, John Sinclair. John managed some local Detroit bands and led a group called Trans Love Energies, which morphed into the White Panther Party when the group moved to Ann Arbor because of police harassment.
 
Is there a future for a restored Grande Ballroom in the new Detroit? Some people think so. Check out the link for more discussion of restoring this landmark which holds so many memories for inner-city and suburban Detroiters.

 http://www.mlive.com/entertainment/detroit/index.ssf/2013/07/rock_and_roll_hall_of_fame_off.html

For more on the Grande Ballroom: http://fornology.blogspot.com/2012/04/grande-ballroom-detroits-sixties-rock.html

Photographic History Brought Back To Life

Will Holland and friend - 1925

In 1925, Will Holland stopped into a photography shop with a friend and had a novelty photograph taken. He and my grandmother had immigrated from Tennessee to Detroit in the 1920s looking for work. 

One of the first jobs he was able to find was driving a truck, running bootleg liquor from Canada throughout the Detroit area for a group of Irish entrepreneurs. In the winter, he would drive across the frozen Detroit River to make pickups and deliveries.

My grandfather gave this photograph to my mother before he died in the late 1930s. Not much is known about him because my grandparents were divorced, and my grandmother attempted to purge all memory of him from her life. My mother kept the photograph of her father secretly hidden.

When my mother passed on several years ago, I received the photograph in an envelope with some more recent family photos. I tucked the envelope away for safe keeping and forgot about it until last week when I was looking for something else.

The quality of the photo really deteriorated. It had gone from bad to worse. Not only had it faded over the decades, it had turned brown and the photo paper was beginning to separate. I decided to see if it could be restored because I wanted to preserve this bit of family history and make prints for the rest of the family.

I discovered the name of a local San Diego photo restorer from an ad on Facebook and gave him a call. Paul Hartsuyker is a retired Mesa College professor who has taught Photoshop workshops for twenty years. After he retired, he decided to go pro. See the link.

Restored photograph

I was able to sit next to him while he explained what he was doing.

"Digitally manipulating an antique photograph is an exercise in give and take. For example, do you sacrifice detail for contrast and brightness?"

He went back and forth like an optometrist, "Do you like this one or this one?" He allowed me to make decisions as he worked on the photo.

I was quite pleased with the result. I would have liked more clarity, but there was only so much that the original had to give. This picture freezes a moment in time and captures a gag snapshot which is one of my most cherished family photographs.

http://www.hartworks.net/photorestore/offer.htm