Ford Tri-Motor Pioneers Commercial Flight

Restored Ford Tri-Motor

In today's jetsetter world, commercial air travel is taken for granted by most people, but in the 1920s the aeronautics industry had to prove itself safe before Americans felt confident enough to board an airplane and leave terra firma. It was not until Henry Ford bought the Stout Metal Airplane Company in 1924 from designer and engineer William Bushnell that public confidence in air travel rose because of Ford's strong reputation for reliability in the automobile business.

Bushnell designed a three-engined transport plane based on an all-metal Dutch plane developed by the Fokker Aircraft Corporation (Fokker F.VII). While waiting to participate in an air show at the newly constructed Ford Airport in Dearborn, Michigan, the innovative Dutch plane was stored in a Ford hanger. Ford engineers surreptitiously measured its dimensions and plagiarized the design.

Ford Motor Company (FoMoCo) created a new aircraft division and kept Bushnell on as the president of Production in 1925. At a press conference, Henry Ford proclaimed "The first thing that must be done with aerial navigation is to make it fool-proof.... What Ford Motor Company means to do is prove whether commercial air travel can be done safely and profitably."

The plane was introduced for limited excursion service as the Ford Tri-Motor in 1926. Soon, the plane became popularly known as the Tin Goose or the Flying Washboard. Only one-hundred and ninety-nine were ever produced.

Ford Airport with Henry Ford Museum in the background.

The airplane's body was clad in corrugated aluminum alloy for lightweight strength, which regrettably resulted in air drag reducing the plane's overall performance. The original Tri-Motor was powered by three 200 hp Wright engines but was upgraded to 235 hp Wright engines, and upgraded again with 300 hp radial engines. The propellers were two-bladed with a fixed pitch. The maximum air speed of 132 mph was increased to 150 mph depending on the equipped engine. The plane had a low stall speed of 57 mph. The Tri-Motor could safely reach a height of 16,500 feet with a range of 500 miles.

The Ford Tri-Motor was a combination of old and new technologies. As was common in early wooden and canvas airplanes, the engine gauges were mounted onto the engine struts outside the cockpit, and the rudder and wing flaps were controlled by steel cables mounted on the exterior of the airplane. The plane soon developed a reputation for ruggedness and versatility. It could be fitted with skis or pontoons for snow and water takeoffs and landings. The seats also could be removed to carry freight.

External cables controlling wing flaps and tail rudder.

The Ford Tri-Motor pioneered two-way, air-to-ground radio communication with their planes while in flight. Once the Department of Commerce Aeronautics Branch developed the Beacon Navigation System, a continuous radar signal was broadcast from fixed beacon locations across the country. Navigators were able to determine a plane's relative bearings by radio impulse without visual sightings, helping pilots guide their planes to their next destination.

Ford Tri-Motors were equipped with avionics that helped establish air corridors and domestic routes coast-to-coast making reliable commercial flight possible. Pan American Airlines scheduled the first international flights with service from Key West to Havana, Cuba in 1927 using Ford Tri-Motors.

Transcontinental Air Transport pioneered the first coast-to-coast service from New York to California. Initially, passengers would fly during the day and take sleeper trains at night. The first commercial planes carried a crew of three (pilot, co-pilot/navigator, and a stewardess) serving eight or nine passengers. By August 1929, the planes had a passenger capacity of twelve which reduced leg room but increased profitability.

Admiral Richard E. Byrd and supply crew-1929.

To promote air travel and the reliability of air service, Henry Ford's son Edsel financed Admiral Richard E. Byrd's flight over the South Pole to the tune of $100,000. On November 29, 1929, Byrd became the first person to fly over both poles, creating more than $100,000 worth of domestic and international publicity for the Ford Tri-Motor. Byrd left the plane in Antarctica but upon Edsel Ford's request, he retrieved the plane in 1935 and had it shipped to Dearborn, Michigan for display in the Henry Ford Museum where it hangs today.

The Ford Tri-Motor became the workhorse for United States and international airlines. Known as the first luxury airliner, it redefined world travel marking the beginning of global, commercial flight. American Airlines, Grand Canyon Airlines, Pan American, Transcontinental Airlines, Trans World Airlines, United Airlines, and smaller carriers flew Ford Tri-Motors. A round trip excursion ticket from Ford Airport in Dearborn to the Kentucky Derby in 1929 cost $122 with one stop for fuel in Cincinnati.

Typical excursion advertisement to promote air travel.

The aircraft industry underwent rapid development in the 1930s when a new generation of vastly superior planes like Boeing's 247 and the Douglas DC-2 began to dominate the commercial aviation market. The Tri-Motor had declining sales during the Great Depression and was losing money, so FoMoCo closed its airplane division on June 7, 1933. The company chose to concentrate on its core business--automobiles. On a human level, the death of Henry Ford's personal pilot Harry J. Brooks during a test flight made Ford lose interest in aviation.

Originally designed as a civil airplane, the Ford Tri-Motor saw military service in World War II in the United States Army Air Force. It is believed only eight of these classic planes are airworthy today. In popular culture, it was a Ford Tri-Motor that appeared in the film Indiana Jones and the Temple of Doom leap-frogging across the map.

Ford's Willow Run B-24 Bomber Plant

Remembering Detroit's Qwikee Donut and Coffee Shops

A young, optimistic Russian blacksmith named John Weise migrated to Detroit in the late 1920s, just in time for the Great Depression. Its stranglehold on manufacturing hit the automotive blue collar workforce particularly hard. Nobody was hiring blacksmiths.

Weise struggled but found work where and when he could, learning English as he went along. By 1938, Weise decided to take a risk and go into business for himself. He borrowed some money, bought some equipment, and went into the doughnut and coffee shop business which would eventually make him a wealthy man. 

Weise named his new business The New Era as an optimistic gesture for shaking off the bad luck he had experienced in America during his first decade here. His first retail shop was on Bates St. at Cadillac Square. Because of the war in Europe, Detroit factories and businesses were once again bustling with activity. His foresight paid off. The shop was packed from its opening day with customers lining up outside for a quick and inexpensive breakfast.

In 1942, Weise partnered up with Frank Reed and together they opened a second, larger operation in the lobby of the Hammond Building. Both of the shops were branded as Qwikee Donut and Coffee Shop. The new name with its quirky spelling was an effective marketing detail emphasizing their speed and convenience. Their trademark name on their bright, neon signage lit up even the grayest, bone-chilling Detroit mornings.

High-rise office workers soon discovered they could pop in and out in minutes for hot coffee and warm donuts. Downtown shoppers found a convenient place in the shopping loop to take a break and grab a quick bite with some fresh brewed coffee. Qwikee hot chocolate with whipped cream was a favorite with kids in the winter.

"Get Your Daily Dozen" was their slogan.

Space was limited in the early shops and restaurant seating took up too much space. The pace of life downtown quickened when the United States entered World War Two. Frank Reed had the idea to install stand-up counters along the walls for their busy customers. Daily editions of the Detroit News, the Free Press, and the Times were enclosed behind glass cases mounted across the walls for the convenience of customers who preferred to stand, slam down a quick cup of coffee and a doughnut, read the headlines, and dash off to work. Reed's second location served 5,000 to 6,000 customers daily.

With the demolition of the Hammond Building in 1956, Weise and Reed opened another larger shop on Grand River Boulevard at State Street. Soon other shops opened. There was one at 222 W. Congress St., one in the Guardian Building, one in the Fisher Building, and the largest shop at State and Griswold St. At that location, sandwiches and warm lunch plates were dispensed with self-service automat machines. Hot dishes with gravy like meatloaf, roasted chicken, and roast beef were popular menu items.

Qwikee Donut expanded their menu to include sandwiches and soups and adopted a cafeteria-style format. At the height of their popularity, Qwikee Donuts numbered five or six locations in the downtown loop serving 20,000 dozen donuts a week. The Grand River Avenue location became a hangout for generations of Cass Tech and other students looking for a warm, dry, convenient place to wait for the bus home which might take over an hour. Since it was after the lunch rush, the owners welcomed their steady business. Better to have customers than an empty shop.

The local doughnut chain became famous for their large, warm, and delicious donuts. You could get them plain, powder-sugared, cinnamon-sugared, iced with chocolate, vanilla, cherry, or orange frosting. Others were glazed and dipped in chopped nuts. They also served jelly and custard-filled doughnuts. Custard-filled were only served in the winter because the summer heat was too dangerous. The filling might spoil and make people sick.

Qwikee Donuts also served sandwiches and soups. Bean and pea soups were popular in the winter, and lighter soups like French onion were served in the summer. Chicken noodle and chili were year-round favorites. All soups were served in crockery bowls. Food was served on plates, and the utensils were stainless steel--never plastic. Sandwiches were traditional and served on sliced white or whole wheat bread from the nearby Wonder Bread bakery. Peanut butter & jelly, egg or tuna salad, and ham, turkey or roast beef with cheese were the standard sandwiches.

Weise and Reed together may have helped revolutionize the fast food business. Their most notable neon marquee sign was mechanical and one of the top three greatest signs in Detroit behind the Vernor's Sign on Woodward and the red and yellow neon, pulsating Flame Show Bar entrance in Paradise Valley. The Qwikee Donut sign had a hand dunking a doughnut into a simulated, steaming cup of coffee, all outlined in neon. That doughnut went up and down all day and never got soggy! The bright sign, co-mingled with the smell of warm doughnuts and freshly brewed coffee, was irresistible.

Original Quikee Donut owner John Weise.

When the Detroit Free Press interviewed John Weise in 1959, he said, "An office boy or girl can come into (our shops) and pick up a dozen cups of coffee and a bag of doughnuts for the entire office staff and be back (to work) before the boss (realizes they are gone)." 

John Weise and his partner Frank Reed parlayed their original shops into a million-dollar enterprise that became part of the fabric of downtown Detroit's daily life for decades. When Frank Reed suffered his first heart attack in 1956, he sold his interests in the company to his partner Weise. 

Sometime in the 1960s, Weise sold his interest in Quikee Donuts to Joe Hermann and Sons who were in the baking business. Thereafter, he retired. With the decline of downtown business activity in the seventies and eighties, and the loss of downtown shoppers to suburban shopping centers, Qwikee Donuts downtown went quietly out of business in the mid-1980s.

I was told by former Quikee Cafeteria employee, Chris Bosley, that the Hermann family, Albert, his wife Judy, and his sons Rick, Scott, and daughter Shelley, took their company with their new branding to the suburb of Southfield in the late 70s or early 80s.

They closed their downtown operations but kept the commissary on Grand River Avenue open to supply their cafeterias with fresh made doughnuts, soups, and sandwiches which they delivered daily to their various locations. The cafeterias were popular and stayed in business until the early 2000s when Albert retired and sold off the business.

***

Founder John Weise died at the age of fifty-three on Monday, October 3, 1966, leaving behind his wife Gilda, his sister, three daughters, and three grandchildren. Mr. Weise is buried in White Chapel Memorial Park Cemetery in Troy, Michigan.

Co-founder Frank Reed suffered a heart attack aboard the ocean liner Queen Elizabeth II en route to Great Britain to begin a European tour. Mr. Reed died August 16, 1979 at the age of seventy-seven leaving behind his wife Hazelle, two brothers, and a sister. He is buried in Palm Beach, Florida.

White Castle Rules

B'wana Don in Jungle-La with Bongo Bailey

B'wana Don and Bongo Bailey

B'wana Don in Jungle-La ran on WJBK-TV, channel 2 in Detroit, Michigan, from 1960 to 1963. The program's host, Don Hunt, was born in 1931 in Ferndale, Michigan. While a child, Don convinced his mother to allow him to purchase and raise mating pairs of Mallard ducks and Ringneck pheasants. When both pairs produced chicks, Don sold them to his friends. Little could he imagine then that animal propagation would become an important part of his life's work.

While attending St. James School in Ferndale, Don began working at Ferndale Feed and Pet Supply. After graduating in 1948, Don spent three years at the University of Detroit before being drafted and serving two years in the U.S. Army during the Korean War.

Upon his return home, Don heard the pet store he worked at was being sold. With the help of his parents, he bought a half-interest in the store for $20,000. Two stores later, Don took on the brand name B'wana Don and opened his own pet shop in 1959. He started wearing a safari outfit and hat with a leopard print headband. B'wana Don promoted his pet shop by making appearences on local Detroit television programs like Lunch with Soupy Sales and Popeye and Friends. He brought animals with him to teach Detroit youth about caring for their pets and being kind to animals.

These short cameo appearances led to WJBK-TV hiring Don Hunt to host his own weekend show aptly named B'wana Don in Jungle-La. The station built him an African trading post set known as Jungle-La. A large part of the program's success was Don's unpredictable chimpanzee co-star Bongo Bailey.

It soon became clear to the audience of mostly children that Bongo Bailey did not always follow the script, much to their delight. B'wana Don and Bongo Bailey regularly made appearances at the Michigan State Fair in the summer and the J.L. Hudson Thanksgiving Day Parade in late autumn.

When WJBK-TV's parent company Storer Broadcasting saw how popular the show was, they decided to fly Hunt and Bongo Bailey weekly in a private plane to Cleveland. The live Detroit show was filmed in the morning, and the Cleveland show was repeated live in the afternoon.

The show was a big hit and Storer Broadcasting syndicated it nationally. Hunt's weekly salary instantly rose to $5,000 a week. Storer Broadcasting began sending Hunt around Europe and Africa to showcase the world's animals in special programs.

While in Rome, Italy, to film segments for his B'wana Don program, Italian customs officials impounded the film crew's thirteen cases of equipment. It took a full nine hours to clear customs. After the film crew got their equipment, they began work on their project called B'wana Don and Topalino Visit Rome. 

Topalino was a small, white mouse that usually rode on Don's safari hat, but when Don knelt down to pet some neighborhood cats at the Roman Forum, Topalino retreated to B'wana Don's safari shirt breast pocket. The film crew also visited the Trevi Fountain and the Amphitheater. Much to Topalino's terror, everywhere they went, there were "cats, cats, cats."

Hunt traveled to Africa with his wife Iris, and they fell in love with Kenya. Don decided to move there to establish a game preserve for endangered African wild animals. WJBK-TV reported that Don Hunt quit his job over a contract dispute, but Don fell under the spell of Africa and found his calling as a preservationist and environmentalist. B'wana Don's dedicated kiddie audience was disappointed.

On December 25, 1964, Mrs. Irene Poremba from Redford, Michigan, was outraged enough that she wrote and complained to the Detroit Free Press on Christmas Day, "I'd like to know why B'wana Don is off WJBK-TV, and why it was replaced with that Happyland thing? My children loved watching B'wana Don. They cried when he went off the air and won't even watch Happyland."

Don Hunt in 1964.

In Kenya, Oscar-winning actor William Holden went on several photographic safaris lead by Don Hunt, and the men became friends. Together, they jointly created the 1,200 acre Mount Kenya Wildlife Conservancy in Nanyuki, Kenya, about 110 miles outside of Narobi. Hunt managed the conservancy while Holden continued making Hollywood films to raise money to help support the operation.

Because of a worldwide shortage of African animals for zoos, endangered animals were bred and sold to zoological societies to help finance the animal preserve. The game preserve included thirty-seven species of breeding herds to counteract diminishing herds due to over-hunting, poaching, and human demands made upon the land.

In 1969, Holden and Hunt filmed a promotional documentary called "Adventures at the Jade Sea." Rather than another program with big game hunters armed with elephant guns and local people of color carrying their gear, this program was different. The documentary showcased the deeply held beliefs of William Holden and Don Hunt in wildlife conservation and preservation. Holden was the on screen talent while Hunt worked behind the scenes. Back in Ferndale, Don's brother continued to run the B'wana Don Pet Shop.

Stephanie Powers and William Holden

A year after William Holden's death at the age of sixty-three on November 12, 1981, the William Holden Wildlife Federation was founded to honor Holden's dedication to wildlife and habitat conservation. The founders were Hollywood actress Stephanie Powers (Holden's life partner) and Don and Iris Hunt.

The charitable trust's Education Center strives to inspire a personal commitment to protect wildlife and the environment. The foundation teaches alternatives to habitat destruction and promotes innovations in energy production techniques with low environmental impact.

(B'wana) Don Hunt and Iris lived in Africa for almost fifty years. After Don suffered a stroke, the Hunts returned to Michigan. Several months later on April 29, 2016, Don Hunt died at the age of eighty-four at Beaumont Hospital in Royal Oak. He was survived by his wife, four brothers, and a sister. Don and Iris had two children, Kevin and Kimberly, and two grandchildren, Ryan and Alex.

Don Hunt's Detroit Public Television interview excerpt

More information on the William Holden Wildlife Federation

Samuel Zug - The Man Behind the Island

Samuel Zug

Samuel Zug is thought by some people to have been an industrialist, but that couldn't be further from the truth. He was a devout Presbyterian who took an interest in politics and human rights.

In 1836 at the tender age of twenty-years-old, Samuel Zug came to Detroit, Michigan from Cumberland County, Pennsylvania. Using money he saved as a bookkeeper in the Pittsburgh area, he went into the furniture making business with Marcus Stevenson, a Detroit investor.  

The prospect of endless stands of pine, oak and maple trees as raw material, and convenient access to Eastern markets by way of the Detroit River for their finished products made Detroit an ideal place for a young man to make his fortune. 

But in 1859 after twenty-three years in the furniture business, his partnership with Stevenson was dissolved leaving Samuel Zug a wealthy man to pursue real estate and political ambitions.

In 1859 (or 1876 depending on which source you choose), Samuel Zug purchased 325 acres of land along the Detroit River from Michigan's second Territorial governor, General Lewis B. Cass. Over 250 acres of the parcel was marshland with a sulfur spring bubbling up 1,200 barrels of mineral water a day.

The marshy peninsula of land was a part of Ecorse Township before it became the city of River Rouge. In unrecorded time, the land was rumored to be an ancient burial site for a number of native American tribes known to inhabit the area.

Samuel Zug and his wife Anna built a home on the island, but after ten years they decided that the marshland and natural sulfur spring on the site proved too much for them to endure. The Zugs surrendered the land to the red fox, water fowl, muskrats, and mosquitoes. The croaking frogs and singing insects were left to serenade the damp night air because the island was virtually uninhabitable.

In 1888, Samuel Zug authorized the River Rouge River Improvement Company to cut a small canal at the south end of his land. Known by locals as Mud Run, it was dredged out sixty feet wide and eight feet deep. 

Short Cut Canal at bottom of map was Mud Run.

The Zug family peninsula became a man-made island overnight separating it from the north end of Ecorse Township. The channel improved the flow of the Rouge River into the Detroit River, but it did little to circulate water around the newly formed island, leaving a slow-moving backwater.

On December 26, 1889, Samuel Zug died leaving his holdings to his wife, Anne, who died on June 10th,1891. It has been reported wrongly that Mr. Zug died in 1896. My source for the correct date of Zug's death comes from his tombstone in Detroit's Elmwood Cemetery.

The Zug heirs sold the island for $300,000 to George Brady and Charles Noble, who wanted to use the site for an industrial dumping ground. The island was diked with interlocking steel panels and back-filled with construction rubble and dredging waste to raise the ground above the water table and reclaim the land from its natural state.

Heavy industry was about to move onto the island but Mr. Zug never lived to see it. The island's namesake was "Waiting for the Coming of Our Lord" as the inscription on his grave marker proclaims.

In addition to being a bookkeeper and the owner of a successful furniture manufacturing company, Samuel Zug also is credited with being one of the founding members of the Republican Party, which was considered to be the progressive party of the day. Their first official meeting took place on July 6, 1854, in Jackson, Michigan.

The Republicans were an abolitionist party that came to national attention when they won 33% of the presidential vote from the Democrats and the Whigs in 1856. Four years later in 1860, they broke through the two-party system and elected Abraham Lincoln to the White House.

Samuel Zug was an anti-slavery advocate long before Lincoln was elected and The Civil War began. He bought and set aside a parcel of land for refugee slaves in the city of Amherstburg, Ontario, Canada, a destination of the Underground Railroad. What other support he gave to the Abolitionist Movement is shrouded in the dim history of time and whispers of the unrecorded past.

At the time of his death, Samuel Zug was unaware of the mighty industrial complex his soggy marshland would become. He would never know the history Zug Island would make possible or the long-term environmental impact the steel industry would have on the area and its people.

In Detroit's Elmwood Cemetery

Zug Island closes its steel-making operations in April, 2020.            

Detroit's Speedboat Champion Gar Wood

Garfield "Gar" Wood

One of the least remembered Detroit sports celebrities is speedboat champion Garfield "Gar" Authur Wood. He was known as the "Grey Fox of Algonac" by many in the speedboat racing world. He was the first person to go over 100 mph on the water. Gar Wood won five straight powerboat Gold Cup races between 1917 and 1921. He won the British International Trophy for Motorboats known as the Harmsworth Trophy nine times and retired from speedboat racing in 1933 to concentrate on business concerns.

Gar Wood was born in Mapleton, Iowa on December 4, 1880. His father was a patriotic Civil War veteran and named Gar after the current president James A. Garfield and his vice-president Chester Arthur. Gar was the third of twelve children. As a growing boy, Gar assisted his father who was a ferryboat operator on Lake Osakia in Minnesota. It is here where he learned his love of boating and developed his mechanical skill for inventing devices to solve mechanical problems.

Without any formal engineering training, Gar Wood invented the hydraulic lift for the titling beds of coal trucks in 1911 at the age of thirty-one. In addition to the dump truck, his company developed the self-packing garbage truck familiar in every corner of this country. In all, Gar Wood held over thirty United States patents making him a multi-millionaire by the age of forty.

Gar Wood and his eight brothers established the Wood Hoist Company which soon became Garwood Industries. Alongside industrial giants like Ford, Dodge, and Chalmers, the family built an industrial empire around the hydraulic lift which enabled Gar to pursue his love of speedboat racing.

In 1916, Gar Wood purchased his first motorboat naming it Miss Detroit. The following year he put a Curtiss "12" airplane engine in a speedboat against the advice of everyone and won the 15th Annual Gold Cup Race on the Detroit River. Fours years later, he set a new water speed record of 74.87 mph. In the next twelve years, he and his racing team built ten Miss America's and broke the water speed record five more times raising the speed to 124.86 mph on the St. Clair River in 1932.

Miss America X was the last of Gar Wood's racing boats. The $600,000 speed boat was powered by four 1800 horsepower, twelve cylinder Packard engines run in tandem in a double-hulled boat. The boat's stringers were made of top quality spruce with the rest of the boat made of mahogany. This was the first boat to go over two miles a minute using 10 gallons of fuel per mile when full open. After Wood won the international Harmsworth Trophy in 1932 and 1933, he retired from racing leaving his son to carry on the family tradition. Gar Wood did more to develop the American speedboat sport than anybody.

In the 1930s, Garwood Industries built a new boat plant in Marysville, Michigan capable of producing 1,200 quality custom boats a year. Their two basic commercial models were a 28' runabout and a 22' runabout. In all, the factory produced 10,000 boats before the company converted over to the war effort during World War II. The company had extensive military contracts for military hoists, hydraulic units, dump trucks, tow trucks, and transport trucks. After the war, Garwood Industries quit boat production in 1947.

In his later years, Wood worked on a commercially feasible, battery-powered electric automobile. His electric car used eight 12-volt lead batteries connected in a series to power two specially designed 90-volt, 2 hp DC motors. The top speed was 52 mph and cost about twenty cents to recharge the batteries. The car was named the Gar Wood Super Electric Model A and was featured in the July 1967 issue of Popular Mechanics.

Garfield Arthur Wood died from stomach cancer at the age of ninety on June 19, 1971 and was buried in Algonac, Michigan. Upon his death, Detroit News reporter George Van wrote, "To the public, he was Tom Swift, Jules Verne, and Frank Merriwell, with a little bit of Horatio Alger thrown in."

A short clip of Miss America X and Gar Wood in action winning the Harmsworth Trophy in 1932.
https://www.youtube.com/watch?v=CMlahrYMF74

Diana Lewis--WXYZ-TV's Grande Dame of Detroit Nightly News

Diana Lewis

Thirty-four-year-old Diana Lewis burst onto the local Detroit television news scene when she was chosen to co-anchor the 5:30 pm, Channel 7 Action News with bombastic Bill Bonds. Detroit Free Press television critic Bettelou Peterson wrote that "Diana Lewis comes across with strength to balance Bill Bonds' strong personality. She might have overwhelmed the more easy-going Jac Le Goff or John Kelly, Action News' other nightly news anchors." Finally Bonds met his match.

"It was amusing to watch Bonds and Lewis the first week they teamed for Channel 7's new 5:30 pm newscast. Bill knew he had tough competition and wasn't about to give Diana too much room. I don't think he actually looked at her once. He tossed her cues by saying "Diana" while looking resolutely straight at the camera," Peterson wrote.

To promote the 5:30 pm newscast, WXYZ-TV Channel 7 ran daily 3/4 page ads in the Detroit newspapers launching the team of Bonds and Lewis. Over a short time, they became more comfortable on-air together, and within a year, they were the news team to beat in the local Nielsen ratings race competing head-to-head against Channel 4's Mort Crim and Carmen Harlan, and WJBK-TV Channel 2's Joe Glover and Beverly Payne.

***

Diana Lewis did not follow a lifelong ambition to be a television newsanchor. She grew up Diana Robinson in Coatesvill, Pennsylvania. After her schooling, she worked as a psychiatric social worker at Emreeville State Hospital working with troubled youth and as a public special education teacher at Scott Intermediate High School. Both experiences prepared her for the job she was destined to have co-anchoring with Bill Bonds.

In 1968, Diana Robinson's stepfather showed her an article in the Phildelphia newspaper. Phildelphia's WPVI-TV Channel 6 needed a part-time, assistant producer for a program named Black Book about issues that were important to the Black community. The next day, Ms. Robinson asked her students if they thought she should apply for the job. The next thing she knew, Diana was filling out an application.

The moment that changed her life occurred while writing a script and preparing for an appearance of author Maya Angelou. Just before the broadcast, Angelou cancelled because she wasn't feeling well. Diana went to the producer and asked what they were going to do.

"Kid," he said, "you're on!" That was the first time she had appeared on camera, and Diana realized she was good at it. "That day, I claimed my voice, so help me, to be a voice for the people."

Diana was long married to Glen Lewis, a sound editor for Paramont Pictures and Universal Pictures. They had two daughters, Donna and Glenda. The family moved to Los Angeles in 1974, so Diana could take a job with KABC-TV as a consumer investigative reporter. She began using her married name professionally--Diana Lewis.

After two years beating the pavement in Los Angeles for KABC-TV, Lewis received a phone call from a young, unknown actor/screenplay writer named Sylvester Stallone. He told Lewis he liked her investigative reporting. "I like your no-nonsense, hard edge. That's what I'm looking for."

"Looking for what?"

"Someone to play a TV reporter in a film I'm making."

The film Rocky premiered in 1976 in time for the United States Bi-Centennial Celebration. Playing herself in the film, the director placed an Afro wig on Lewis' head and pointed her toward the cameras. She interviewed Rocky Balboa, a washed-up pug, as he tenderized a side of beef hanging in a packing house. The scene has since become one of the most memorable sequences in film history.

WXYZ-TV program director Phil Nye had hired Lewis when he worked in Los Angeles. Now he was the top programing person at Channel 7 looking for someone who was confident and could handle co-anchor Bill Bonds, who had his difficult on-air moments. Lewis had a levelheaded, calming influence that counterbalanced Bonds. The pair developed mutual respect for one another and dominated Detroit local news for many years.

One year into their run, the early 5:30 pm broadcast came in strong in the Nielsen ratings attracting the biggest audience of women 18 to 49 years old, the demographic advertisers love most. Men were watching too. Bonds and Lewis drew about 37 percent of the viewing audience the first time ratings data was available for the 5:30 pm Action News. The following year, the ratings were 44 percent, almost twice as much as Channels 2 and 4 together. Newspaper TV critic Chris Stoehr dubbed Bonds and Lewis the "King and Queen of Local Newscasts."

Bonds and Lewis

 

By August 1977, Lewis hosted her own daytime show called AM Detroit where she tackled controversial issues of the day. Market research found that viewers felt she was too abrasive and aggressive for a morning audience of housewives. The station wanted her to be more likeable and less threatening, so they softened Lewis' hair, makeup, and wardrobe.

One good thing about working for Channel 7, each of the anchors had a yearly clothing allowance. In a behind the scenes interview with Channel 7's News Director Phil Nye, he explained the station's dress code. "The station pays for the news team's clothing, mostly purchased from Gwynn's in Birmingham. Bob Gwynn makes clothes to order for each reporter and anchorperson. Diana is an absolute pleasure to work with because she is dynamic. As for Bonds, he's a paradox; he swings from wild to conservative.... We don't want the clothes to upstage the content of the program. Their clothes should be subdued but stylish and fairly conservtive."

Detroit Free Press celebrity watchdog Bob Talbert, often publicly at odds with Bill Bonds, could not resist using Diana Lewis to bludgeon Bonds in his March 10, 1980 column. "You don't realize how good Diana Lewis is until you watch her take the lead anchor spot while Bonds is on vacation. You don't even notice Bonds is gone."

In 1982, The Detroit television market had no shortage of competent women co-anchors including Beverly Payne, Doris Biscoe, Kai Maxwell, Carmen Harlen, and Robbie Timmons. Diana Lewis' popularity and ratings led the field earning her a $500,000 three-year contract with a baby-blue Chrysler Imperial thrown in to sweeten the deal.

But when her contract was up in 1985, Lewis became the casualty of the contact wars when her contract was not renewed. Channel 7 once again raided Channel 2's talent pool and hired Robbie Timmons for the 5 pm newscast and Dayna Eubanks for the 11 pm newscast. Diana moved her family to Los Angeles, California, where her husband Glen was a film editor and sound effects man for Paramount and Universal Pictures.

Glen and Diana Lewis

One thing Lewis learned from her tenure with Bill Bonds was to land on your feet after a crisis. Lewis went national and took a position in October 1986 with CNN in Atlanta, Georgia, which lasted all of one week. "I didn't realize what a jolt it was going to be being a long-distance mother."

She didn't want to uproot her twelve-year-old daughter Glenda out of school in the middle of a term, and her twenty-year-old daughter Donna needed to finish college. Diana dusted off her SAG (Screen Actors Guild) card and took some television bit parts including reprising her role in Rocky 5.

After Lewis' three year absence, Channel 7 announced they would not renew Dayna Eubanks' contract. Eubanks and Bill Bonds had no on-screen chemistry and did not get along, so the station rehired Lewis in 1988 for an estimated $150,000 to co-anchor the 11 pm newscast and stop the ratings hemmoraging. Lewis admitted to the press that she missed the money and her celebrity status. She was happy to be back. Channel 7's public relations team did a hard sell advertising the on-air reunion of Bonds and Lewis.

Lewis (69) stayed with Channel 7 until her last broadcast on October 3, 2012. After forty-four years in television news, including thirty-five years at WXYZ-TV, Diana Lewis signed-off by addressing her audience for the last time, "To everyone at home, God bless you. Thanks so much for loving me. I love you back. Good night."

Diana Lewis hoped to retire and travel around the country with her husband, but soon after, Glenn Lewis developed memory loss and PTSD from two tours of duty as a U.S. Marine in Vietnam. Diana back-shelved her retirement plans to become his caregiver.

In the meantime, her brother, who was suffering from kidney disease, took care of their 101-year-old mother Doris Spann in Pennsylvania. When he died suddenly from heart failure, Lewis made the funeral arrangements and moved her mother to Michigan into the family home in Farmingham Hills. 

The Lewis women with family matriarch Doris Spann

Lewis and her daughters did the best they could, but when Diana's back went out while lifting her mother, Diana asked for help from ProMedica Hospice in Southfield. Something she vowed she would never do. Diana was able to keep her mother at home until she passed away in 2022 at the age of 103.

In a heartfelt interview on April 23, 2023, with Cambrey Thomas from Hour Detroit magazine, Diana Lewis (80) spoke about the toll of being a caregiver. "Taking care of an ailing person can tax one's spirit more than I ever thought possible. We need to normalize the conversation... to recognize that asking for help and support should not be seen as a sign of failure or weakness but rather as one of courage."

Without realizing it, Diana Lewis embodied what her longtime co-anchor Bill Bonds would say when he signed-off at the end of every broadcast, "Stay classy Detroit!"

Bill Bonds and Channel 7 Action News

Bill Bonds and WXYZ Channel 7 Action News

Bill Bonds WXYZ-TV Ratings Leader

 

 

 

"It's hard being Bill Bonds. You can't even imagine."--Bill Bonds

No other Detroit television news celebrity had more written about his every move and misstep than Detroit-born William Duane Bonds, better known as Bill Bonds. He was usually the number one news anchor in the Detroit media market for most of the 1970s, 1980s, and into the mid-1990s. Every point in the Arbitron and Neilsen rating television system translates into how many viewers a show attracts measured against its competition. Millions of dollars of advertising revenue is at stake. Over the years, Bonds was a cash cow for WXYZ-TV.

Bonds had a serious demeanor and expressive face on camera. A lowered eyebrow or a furrowed forehead spoke volumes about how Bill personally felt about the story he was reporting. What made Bonds literally stand out more on the screen than his cross town competition was he wanted to appear as big as possible for the home audience. His face and shoulders, including his fabled toupees, filled most of the screen. When he looked into the camera, viewers felt like he was looking back at them. 

After a Detroit Free Press reader poll in 1973 voted Bonds Detroit's Number One celebrity, Free Press staff writer Gary Blonston damned him with faint praise, "Bonds might not be the best newsman in town or even the best voice, but he certainly is the best theater in town. That explains much of why so many people are buying Bonds. He seems to be frequently overplaying the part of a television anchorman, except he really is one."

Over the years, Bonds had a love/hate relationship with the local press. Afterall, the free publicity is what kept his name in the news. Bonds has been described as flamboyant, pompous, arrogant, opinionated, insufferable, tart-tongued, and hot-tempered. Bonds has also earned himself many names like the Babe Ruth of Bombast, the Mad Prophet of the Airwaves, Emperor Bonds, Mr. News Christ, Billzilla, Infotainer, helmet head, scalp-weasel, rogue journalist, and the Sun King of Detroit News.

***

Billy Bonds was born in Detroit in the middle of a Michigan winter on February 23, 1932 during the depths of the Great Depression. He was the second of six children of Richard Bonds and Katherine Collins. What we know of Bill's childhood comes mostly from Bonds himself in a newspaper interview he did with Free Press feature writer Patty LaNoue Stearns in December of 1992 when he was sixty years old.

"I had a marvelous, loving childhood, thanks to my mother, Katherine, a bright caring Catholic homemaker. But I came from a very, very alcoholic family. My Scotts-Irish father was aggressive and domineering. My older brother Dick had a privileged relationship with him."

Bonds went on to describe an incident when he was in the first grade. "My dog got out and was hit by a car. My dad didn't want it in the house, so he put it on the porch in the dead of winter, and it froze to death. In the morning, he told me to throw the dog in the garbage. I was angry at my dad and with shovel in hand, I told him 'It's my dog. I'm going to bury it!' Standing up to my father empowered me and I liked it." This episode may be responsible for Bill's lifelong defiance of authority which marked much of his career.

Bonds grew up to be a rebellious student who was bored with his parochial education. He was encouraged to leave Catholic Central High school, then Royal Oak Shrine, followed by Berkley High School, and finally he dropped out of Royal Oak High School to join the United States Air Force and serve in Korea. While serving his country, Bonds passed his high school equalivancy test. When his enlistment was up, he used his G.I. Bill benefit to enroll at the University of Detroit, majored in political science, and graduated in 1960.

***

Bill Bonds' first broadcasting job was in Albion, Michigan at WALM-AM. He was paid one dollar an hour as a field reporter. From that modest beginning, Bonds followed opportunity and the road back home to Detroit to work at several local AM radio stations before landing a job in 1964 as on-air talent at the WXYZ-TV Channel 7 news department.

 

Within a year, Bonds was given an anchor position on a program that bore his name--Bill Bonds News. The fifteen minute color broadcast covered news, sports, and weather at 6:30 PM and 11:00PM. During the Detroit Riots of July 1967, the Channel 7 coverage was far superior to Channel 4 or Channel 2's coverage. 

Detroit Free Press media reporter Bettelou Peterson lauded the WXYZ-TV news team for their in-the-field coverage, "(They) outdistanced the other stations as the best TV news reporting in Detroit. Bonds' face was particularly expressive as he came back on camera after watching film clips that were broadcast as fast as the film could be developed and sent to the newsroom in real time, each time delivering a small editorial reflecting his feelings." During that terrible week, Metropolitan Detroiters were riveted to their televisions. Bill Bonds became a certified news celebrity.

In 1970, an anchor position opened up at KABC-TV in Los Angeles. Sensing this was a good career move, Bonds interviewed for the position and was hired. He worked there for two years before returning to Detroit. For some reason, the Bonds magic did not work in California's largest media market.

While in tinsel town, Bonds landed bit parts in two Hollywood productions. First in the TV show It Takes a Thief with Robert Wagner in 1970 and the following year in Escape from Planet of the Apes. In both instances, he played a TV news reporter which was not much of a stretch for him. Bonds was released from his KABC-TV contact in February 1971. He did not do well in the Los Angeles ratings and the station decided to go in a different direction.

Two months later, Bonds returned to WXYZ-TV Channel 7. In an interview with Detroit Free Press gossip columnist Bob Talbert, Bonds revealed what his problem in Los Angeles was, "They wanted happy news with the anchors laughing it up. I believe news should be serious and informative. Yakety-yak happy talk on camera did not come easy for me."

In the two years since Bonds had jumped ship, Channel 7 news ratings faltered. WXYZ station manager Donald F. Keck lauded Bonds for his "performance and personal involvement in the Detoit community. Bill's presence will greatly enhance our overall news image and competitive position in our market." Keck noted that WXYZ-TV's news approach will shift from a "light" news style used by their competitors in favor of a more "hard-hitting" approach.

In his gossip column, Bob Talbert broke down Bonds contract for his readers, "Bill Bonds landed a $50,000 a year contact for anchoring their 6:00 PM and 11:00 PM newscasts. His primary responsibility is to boost WXYZ-TV's ratings."

***

With Bonds' return to WXYZ-TV, the station aggressively expanded its news department to make it more competitive in their television news market. Their news programs were expanded and renamed Channel 7 Action News and given a new on-screen look. The musical introduction was the same news theme that the ABC network used in its four other mega media markets: New York, Los Angeles, San Francisco, and Chicago.

The music was an expanded version of a brief melody taken from the movie score of Cool Hand Luke written by Lalo Schifrin for the famous tar-spreading scene. The musical interlude had a teletype-sounding melody that commanded viewers' attention. Following the lead-in, Bonds welcomed his audience and began reading the teleprompter. WXYZ's ratings began to slowly rise.

Channel 7 raided on-air talent from Detroit's other news organizations. From Channel 2, they lured Marilyn Turner to do the weather segment, and to balance Bonds' hard edge, amicable John Kelly was brought in to co-anchor the newsdesk. For sports, Dave Diles continued his segment until he decided to leave the station over a personal issue. That left an opening for Channel 7 to bring in Al Ackerman from Channel 4, who had just been fired for editorializing on the air, something Channel 7 encouraged. The advertising department began running ads proclaiming "We Got Who You Wanted." Their persistence paid off. Within two years, Channel 7 Action News was the top-rated news station in Detroit.

 ***

Bill Bonds' triumphant return to his hometown was marred by an incident which foreshadowed what would ultimately end his career. Early Sunday morning on November 18, 1973, Bonds, his brother, and their wives were returning home after dining at a West Bloomfield restaurant. Bonds (41) told police that his car was sideswiped by Kenneth Moody (18) of Milford, Michigan, before Bonds' car lost control and went into a ditch. Bonds yelled at Moody and a fistfight ensued. Neither Bonds nor Moody, a student at Michigan State University, filed assault charges. Moody received a ticket for reckless driving. Bonds called a tow truck.

WXYZ-TV spokesperson told the press that Bonds was "a little shook up, and he aches a little, but other than that, he is fine." Bonds was sidelined from his anchorman position for a week to recover from the beating he took. He was taken to William Beaumont Hospital where he was treated for bruises, a swollen eye, and a possible hairline fracture of his cheekbone.

In January 1974, WNBC-TV in New York was shopping for a new anchorman. WXYZ offered Bonds a $75,000 contract to keep him in Detroit. Afterward, the Action News team scored their highest ratings to date, but to his station's chagrin, Bonds was arrested in West Bloomfield Township for drunk driving, littering, and driving without a license on May 5, 1974.

After a patrolman witnessed Bonds throwing a paper cup from his car into the street, he was stopped. Corporal Dan Pitsos determined that Bonds was drinking in his car and drunk. When asked Bonds to show his driver's license, he could not produce it. Bonds was taken to the Oakland County Jail in Pontiac and was held for six hours until his wife Joanne posted a $100 bond.

Bonds was charged with drunk driving and littering, but the charge of failing to carry his license was dropped. WXYZ-TV spokesperson Phil Nye refused to say whether the station would take disciplinary action against Bonds if convicted. Reaction from viewers about Bonds was mostly supportive and favorable.

Bonds pleaded guilty on October 8, 1974 to a reduced charge of driving with visibility impaired "due to the consumption of intoxicating liquor." He was ordered to enroll in Oakland County's Alcohol-Highway Safety Program. Under the reduced charge, the conviction would remain on Bond's driving record for seven years rather than life, and he received four bad-driving points instead of six. Bonds also had to surrender his license plates for thirty days. Because he refused to take a police breathalyzer test, his driving privilege was suspended for ninety days. 

WXYZ-TV general manager Jim Osborne announced that because this was Bonds' first offense, the station planned no disciplinary action, but in January 1975, Jac LeGoff from Channel 2 News jumped stations and slid into Bonds' primetime co-anchor spot at 6:00 PM, cutting Bonds back to the 7:00 PM and 11:00 PM News. 

By the end of the month, Bonds suffered a mild heart attack while on a business trip to Ft. Lauderdale, Florida. Only the week before, he had recovered from the flu at Bennett Community Hospital. Bonds took a leave of absence to recover his health and returned to Channel 7 on May 5, 1975 to anchor the 7:00 PM news, again just in time for the May ratings sweep.

On June 12, 1975, Bonds announced that he was moving to WABC-TV in New York City at the end of August, for a salary reported to be somewhere between $120,000 to $150,000. But only eleven months after taking the WABC anchor job, Bonds returned to Detroit and was glad to be back. The New York City media market was so huge that Bonds made little more than a blip in the ratings, so his contract was not renewed. Bonds returned to the WXYZ-TV Action News Team to co-anchor with John Kelly.

***

Bonds was at the top of his game. His agent negotiated a multiyear contract which began at the $200,000 mark. Bonds was the highest paid newsanchor in town. Despite his tarnished history at Channel 7 for excessive absences from the newsroom and bad publicity for two alcohol-related incidents, Bonds remained the number one anchorperson in the Detroit media market.

In the Detroit Free Press' annual readers' poll taken in September of 1981 for Detroit's most popular local anchorperson, Bonds netted 1,929 votes of over 7,000 ballots cast. Mort Crim of Channel 4 was in second place with 676 fewer votes. No other Detroit anchorperson could come close to Bonds popularity with the general public.

When Bonds withdrew from the local Emmy Awards competition in 1980, he called the awards "ludicrous, insulting, and a sham." Bonds was the only news celebrity to publicly withdraw from the televised event. He told WXYZ-TV vice president and general manager Jeanne Findlater, "I am not going to play the part of an Eight Mile Road whore because of the pimping that's going on for these little statuettes."

Bonds pointed out that unqualified people outside the television news community (actors, sports celebrities, advertisers, and academics) chose the nominees, and a Channel 2 executive was chairman of the nominating committee. Channel 2 received 37 nominations, Channel 7 received 19, and Channel 2 received just 16. There was a clear conflict of interest.

After the televised event, The Detroit Chapter of the National Academy of Television Arts and Sciences announced that the Detroit Emmy Awards would no longer be broadcast because of public controversy and bad ratings. Such was Bill Bonds' influence over the local media scene.

But Bonds was about to be brought low with the death of his oldest daughter. On December 16, 1981, tragedy struck the Bonds' family when Joan Patricia Bonds (18), home for winter break from Michigan State University, was killed in a head-on collision with another car on a winding stretch of Commerce Road in Orchard Lake. Her Volkswagen Rabbit was hit by a Mercury driven by Russell William Brown (34), when it was believed his car crossed the center lane. Brown suffered a concussion and was treated at Osteopathic Hospital and released. Both cars were totalled.

The Orchard Lake Police investigation revealed that both Joan Patricia Bonds and Russell William Brown were legally drunk when the accident occured. Brown's blood alcohol level was 0.19 and Joan Bonds' blood alcohol level was 0.17. In Michigan, a person is legally drunk with a level of 0.10. Drunken driving was a misdemeanor carrying a maximum penalty of 90 days in county jail and/or a $500 fine. Brown was charged with the head-on crash. 

Bill Bonds was off the air for almost three weeks after the death of his daughter before returning to anchor Channel 7's 6:00 PM broadcast. At the end of the hour-long newscast, Bonds, holding back tears, thanked the many viewers who had called or written to express their condolences.

Bonds' health began to deteriorate in 1982. He complained his back and legs began to give him problems and sidelined him from December until February. WXYZ-TV spokesperson told the press that Bonds was on special assignment to downplay his absence.

On October 15, 1983, Bonds (50) collapsed in Metro Airport just before his scheduled flight to Tokyo to cover Mayor Coleman Young's tour of Japan. He complained about acute stomach pains and difficulty standing up and was taken to Wayne County General Hospital and held for tests and observation for several days. He missed his trip. Ruth Whitmore, spokesperson for Channel 7 said, "(Bill) needs rest. We won't push him to travel." Medical tests indicated that doctors found no heart damage. Bonds returned to the news desk the following Wednesday.

On Friday, February 3, 1984, Bonds was hospitalized for exhaustion. His physican said his patient was suffering from persistent problems with his lower legs. Numerous station sources believed Bonds' recent round of health problems were the result of grief over the death of his daughter. Others believed  he was being treated for drug and alcohol dependency. After a month of recuperating, Bonds returned to the anchor desk. 

Ten months later, Bonds' wife Joanne Sipsock (47) filed for divorce. They were married for 24 years and had four children: Joan [deceased in 1981], John, and twin daughters Krissy and Mary. By all accounts, it was a messy divorce. Some unspecified time later, Bonds announced that he had a "significant other" named Karen Field, who was a manufacturer's sales representative. His health and general disposition improved.

***

Bill Bonds' most notorious moment to date of his broadcasting career happened on Friday, July 14, 1989. At the end of his 11 PM broadcast where he was noticeably slurring his words, Bonds challenged Mayor Coleman Young to a charity boxing match to benefit the Detroit Public Schools athletic program. He proposed a one-round showdown at the Palace of Auburn Hills on August 11th during halftime at the Detroit Pistons' charity all-star exhibition game.

Mayor Coleman Young and Bill Bonds eating coneys downtown.

Bonds suggested that both he and Mayor Young put up $10,000 each to donate, along with the proceeds of the exhibition basketball game, to help restore varsity sports in Detroit.

Local media wags dubbed the fight "The Showdown in Motown" and "Malice at the Palace." One reporter wrote,"This is a way for Bill Bonds and Detroit Mayor Coleman Young to settle the accumulation of small but distracting grievances between them."

Then, Bonds was absent without official leave from his Monday, Tuesday, and Wednesday night broadcasts. Station manager Tom Griesdorn arranged an impromptu news conference on Thursday to end speculation. "Bill called me earlier today and asked for some time off, vacation and personal leave, and we granted that request." 

Griesdorn refused to comment on the barage of questions that followed. Usually, he answered "No comment!" or "That's none of your business." The entire incident was a public relations disaster for Channel 7.

Some Channel 7 staffers, pleading for anonymity, leaked the news that Bonds asked the station for help and some time off to enter an unidentified medical facility for an unspecified treatment. Three weeks later, Griesdorn confirmed WXYZ-TV's worst-kept secret, "Bill Bonds revealed that he has a problem with alcoholism, and he has checked himself into a California clinic for treatment."

After drying out, Bonds returned to the newsdesk in August. At the end of his 6 PM newscast, he confessed publicly that he was an alcoholic, but a sober one ready to do the news once more. Maybe this time he would win his battle over the bottle. For now, he would have to be satisfied with winning over the hearts of many Detroiters, who were all too familiar with alcohol addiction in their families.

***

In 1991, WXYZ-TV signed Bonds to a long term contract (5 to 7 years) for a million dollars a year prompting many people to wonder why he was worth so much considering his checkered history at the station. The answer was simple. Advertising rates were dependent on ratings achieved. Bonds was a ratings generator for the station for most of his long career. He appeared twice daily anchoring the news, he hosted prime time specials, anchored local election coverage, and made countless public appearances for the station. Being number one in his media market for twenty consecutive years earned Bonds the nickname "The Million Dollar Man."

Always impeccably dressed on camera, Bill often wore Levis or shorts at the newsdesk.

Bonds kept his nose clean until an incident in April 1994 when his briefcase did not make it through security screening at Metro Airport. A pair of brass knuckles was detected at the inspection checkpoint. Although possessing a weapon was illegal in Michigan, the Wayne County Assistant Prosecutor said he determined there was "No criminal intent in this case. The brass knuckles were accidently possessed."

Bonds told authorities "I own four briefcases and grabbed the wrong one. Someone gave the brass knuckles to me as a gag-gift at work. I threw them in a briefcase and forgot about them." The knucks and the briefcase were turned over to airport police to be destroyed.

Once again, Bonds' celebrity status saved him considerable legal fallout, and he was able to catch his flight to New York City. Critics familiar with Bonds' background wondered, "How many bites at the apple can one person take?" Detroiters were about to find out.

***

On Sunday, August 7, 1994, Bonds was arrested on suspicion of drunk driving following a twenty-mile pursuit. A 1991, teal-blue Jaguar XJS was veering erratically on northbound Southfield Freeway. A driver called 911 and reported the incident. The sportscar swerved west onto I-696 before exiting at Orchard Lake Road. At a red light, a red Ferrari pulled up next to the Jag and revved its engine. Both cars peeled their tires when the light turned green, the Ferrari pulled out in front leaving the Jag fishtailing in its dust.

Another witness called 911 reporting that he saw Bill Bonds pull into a gas station to fuel up. On the way out of the station, Bonds smacked his car into a lamppost and then verred onto Indian Trail coming within inches of colliding with another car. As Bonds turned west down Commerce Road, five police cars closed in on him. It was soon discovered that the Jag did not belong to Bonds. It was a Channel 7 company car that he was joyriding in.

The Orchard Lake Police used video and audiotape to record Bonds as he performed a sobriety test while seated in the car. He declined a breathalyzer test and a standing sobriety test, citing neurological problems from an unspecified orthopedic condition--an excuse he had used successfully before.

Police later obtained blood samples after the arrest which showed Bonds' blood alcohol was 0.21%--twice the legal limit. He was jailed for twelve hours until his second wife Karen posted bail. If convicted, he faced six months in jail, a $500 fine, a suspended license for six months, and community service. Two days later, Free Press reporter Susan Ager wrote, "Bonds is captivating because he is an exquisitely flamboyant failure at self-improvement."

This incident threatened to end Bonds' reign at the summit of Detroit television news. Station manager Tom Griesdorn announced to the press that Bonds "asked for and was granted a personal leave of absence, the duration of which will be determined by the outcome of the allegations." Bonds remained in seclusion at his Union Lake home.

On August 11, 1994, Bonds was suspended from WXYZ-TV by Griesdorn pending "successful completion of alcohol treatment in Atlanta at Talbott-Marsh Recovery Center until his health is up to speed. The station wishes Bill Bonds every success as he sets about combating his addiction to alcohol once and for all." This was Bonds' third attempt at alcohol rehabilitation.

On December 2, 1994, Bonds pleaded guilty to a reduced charge of driving with an unlawful blood alcohol level; the driving under the influence charge was dismissed. His sentence included 12 months of supervised suspension with a 270-day license suspension, continued outpatient alcoholism treatment, a $1,115 fine exclusive of court costs, and attendance three times a week at Alcohol Anonymous meetings. If he did not comply with all stipulations of his sentencing, he would be jailed for 90 days.

On January 11, 1995, WXYZ-TV fired Bonds. "We've simply decided to hold our head high and face the future without Bill Bonds," said General Manager Griesdorn. "This is not a personal decision but simply a judgement about what is best for the station's long-term interest." Bill Bonds' long career with WXYZ-TV was over. Despite attempts to regain his footing at other Detroit media outlets, the old magic was gone. He was reduced to being a pitchman for Turf Builders and Gardiner-White Furniture.

A collage of photos from Bill Bonds' funeral.

On December 13, 2014, Bill Bonds died of a heart attack at St. Joseph Mercy Hospital in Pontiac, Michigan at the age of eighty-two. His visitation was on December 18th at Lynch & Sons Funeral Home in Clawson, with a funeral mass held at Holy Name Catholic Church in Birmingham the next day.

Despite Bonds' human failings, many thousands of working-class Detroiters admired him for his pluck, bluntness, and tenacity. He will be remembered for his on-air swagger, piercing gaze, defense of the underdog, and his authoritative delivery of the news.

John Bonds speaks at his father's memorial service

Diana Lewis--Detroit Icon