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| Haddon Sundblom's first Santa image for Coca-Cola in 1931. |
Haddon Sundblom is one of the most successful and influential American commercial artists of the twentieth century. It would be difficult to find anyone who isn't familiar with Sundblom's grandfatherly images of Santa painted for Coca-Cola between the years 1931-1964. The company still uses these images over the Christmas holiday. Sundblom did commercial art for Coke throughout his years with the company giving their product a wholesome American image.
In addition to his Coke account, Sundblom created commercial art and advertising for Ladies Home Journal, Cashmere Bouquet Soap, Cream of Wheat, and many other national brands. He illustrated the famous Quaker Oats man and the infamous Aunt Jemima--two of his national trademark creations. In the mid-1930s, Sundblom did pin-up art and glamour pieces for pulp magazine covers and promotional calendars which were popular through the 1950s.
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| Miss Sylvania - 1960 |
At the age of seventy-three, Sundblom came out of retirement for a commission that brought his art full circle. Playboy magazine asked Sundblom to paint the cover image for its December 1972 edition. He was able to merge his Santa imagery with his pin-up career in a painting he named Naughty Santa.
The Coca-Cola Santa Story
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