Bill Bonds and WXYZ Channel 7 Action News

Bill Bonds WXYZ-TV Ratings Leader

 

 

 

"It's hard being Bill Bonds. You can't even imagine."--Bill Bonds

No other Detroit television news celebrity had more written about his every move and misstep than Detroit-born William Duane Bonds, better known as Bill Bonds. He was usually the number one news anchor in the Detroit media market for most of the 1970s, 1980s, and into the mid-1990s. Every point in the Arbitron and Neilsen rating television system translates into how many viewers a show attracts measured against its competition. Millions of dollars of advertising revenue is at stake. Over the years, Bonds was a cash cow for WXYZ-TV.

Bonds had a serious demeanor and expressive face on camera. A lowered eyebrow or a furrowed forehead spoke volumes about how Bill personally felt about the story he was reporting. What made Bonds literally stand out more on the screen than his cross town competition was he wanted to appear as big as possible for the home audience. His face and shoulders, including his fabled toupees, filled most of the screen. When he looked into the camera, viewers felt like he was looking back at them. 

After a Detroit Free Press reader poll in 1973 voted Bonds Detroit's Number One celebrity, Free Press staff writer Gary Blonston damned him with faint praise, "Bonds might not be the best newsman in town or even the best voice, but he certainly is the best theater in town. That explains much of why so many people are buying Bonds. He seems to be frequently overplaying the part of a television anchorman, except he really is one."

Over the years, Bonds had a love/hate relationship with the local press. Afterall, the free publicity is what kept his name in the news. Bonds has been described as flamboyant, pompous, arrogant, opinionated, insufferable, tart-tongued, and hot-tempered. Bonds has also earned himself many names like the Babe Ruth of Bombast, the Mad Prophet of the Airwaves, Emperor Bonds, Mr. News Christ, Billzilla, Infotainer, helmet head, scalp-weasel, rogue journalist, and the Sun King of Detroit News.

***

Billy Bonds was born in Detroit in the middle of a Michigan winter on February 23, 1932 during the depths of the Great Depression. He was the second of six children of Richard Bonds and Katherine Collins. What we know of Bill's childhood comes mostly from Bonds himself in a newspaper interview he did with Free Press feature writer Patty LaNoue Stearns in December of 1992 when he was sixty years old.

"I had a marvelous, loving childhood, thanks to my mother, Katherine, a bright caring Catholic homemaker. But I came from a very, very alcoholic family. My Scotts-Irish father was aggressive and domineering. My older brother Dick had a privileged relationship with him."

Bonds went on to describe an incident when he was in the first grade. "My dog got out and was hit by a car. My dad didn't want it in the house, so he put it on the porch in the dead of winter, and it froze to death. In the morning, he told me to throw the dog in the garbage. I was angry at my dad and with shovel in hand, I told him 'It's my dog. I'm going to bury it!' Standing up to my father empowered me and I liked it." This episode may be responsible for Bill's lifelong defiance of authority which marked much of his career.

Bonds grew up to be a rebellious student who was bored with his parochial education. He was encouraged to leave Catholic Central High school, then Royal Oak Shrine, followed by Berkley High School, and finally he dropped out of Royal Oak High School to join the United States Air Force and serve in Korea. While serving his country, Bonds passed his high school equalivancy test. When his enlistment was up, he used his G.I. Bill benefit to enroll at the University of Detroit, majored in political science, and graduated in 1960.

***

Bill Bonds' first broadcasting job was in Albion, Michigan at WALM-AM. He was paid one dollar an hour as a field reporter. From that modest beginning, Bonds followed opportunity and the road back home to Detroit to work at several local AM radio stations before landing a job in 1964 as on-air talent at the WXYZ-TV Channel 7 news department.

 

Within a year, Bonds was given an anchor position on a program that bore his name--Bill Bonds News. The fifteen minute color broadcast covered news, sports, and weather at 6:30 PM and 11:00PM. During the Detroit Riots of July 1967, the Channel 7 coverage was far superior to Channel 4 or Channel 2's coverage. 

Detroit Free Press media reporter Bettelou Peterson lauded the WXYZ-TV news team for their in-the-field coverage, "(They) outdistanced the other stations as the best TV news reporting in Detroit. Bonds' face was particularly expressive as he came back on camera after watching film clips that were broadcast as fast as the film could be developed and sent to the newsroom in real time, each time delivering a small editorial reflecting his feelings." During that terrible week, Metropolitan Detroiters were riveted to their televisions. Bill Bonds became a certified news celebrity.

In 1970, an anchor position opened up at KABC-TV in Los Angeles. Sensing this was a good career move, Bonds interviewed for the position and was hired. He worked there for two years before returning to Detroit. For some reason, the Bonds magic did not work in California's largest media market.

While in tinsel town, Bonds landed bit parts in two Hollywood productions. First in the TV show It Takes a Thief with Robert Wagner in 1970 and the following year in Escape from Planet of the Apes. In both instances, he played a TV news reporter which was not much of a stretch for him. Bonds was released from his KABC-TV contact in February 1971. He did not do well in the Los Angeles ratings and the station decided to go in a different direction.

Two months later, Bonds returned to WXYZ-TV Channel 7. In an interview with Detroit Free Press gossip columnist Bob Talbert, Bonds revealed what his problem in Los Angeles was, "They wanted happy news with the anchors laughing it up. I believe news should be serious and informative. Yakety-yak happy talk on camera did not come easy for me."

In the two years since Bonds had jumped ship, Channel 7 news ratings faltered. WXYZ station manager Donald F. Keck lauded Bonds for his "performance and personal involvement in the Detoit community. Bill's presence will greatly enhance our overall news image and competitive position in our market." Keck noted that WXYZ-TV's news approach will shift from a "light" news style used by their competitors in favor of a more "hard-hitting" approach.

In his gossip column, Bob Talbert broke down Bonds contract for his readers, "Bill Bonds landed a $50,000 a year contact for anchoring their 6:00 PM and 11:00 PM newscasts. His primary responsibility is to boost WXYZ-TV's ratings."

***

With Bonds' return to WXYZ-TV, the station aggressively expanded its news department to make it more competitive in their television news market. Their news programs were expanded and renamed Channel 7 Action News and given a new on-screen look. The musical introduction was the same news theme that the ABC network used in its four other mega media markets: New York, Los Angeles, San Francisco, and Chicago.

The music was an expanded version of a brief melody taken from the movie score of Cool Hand Luke written by Lalo Schifrin for the famous tar-spreading scene. The musical interlude had a teletype-sounding melody that commanded viewers' attention. Following the lead-in, Bonds welcomed his audience and began reading the teleprompter. WXYZ's ratings began to slowly rise.

Channel 7 raided on-air talent from Detroit's other news organizations. From Channel 2, they lured Marilyn Turner to do the weather segment, and to balance Bonds' hard edge, amicable John Kelly was brought in to co-anchor the newsdesk. For sports, Dave Diles continued his segment until he decided to leave the station over a personal issue. That left an opening for Channel 7 to bring in Al Ackerman from Channel 4, who had just been fired for editorializing on the air, something Channel 7 encouraged. The advertising department began running ads proclaiming "We Got Who You Wanted." Their persistence paid off. Within two years, Channel 7 Action News was the top-rated news station in Detroit.

 ***

Bill Bonds' triumphant return to his hometown was marred by an incident which foreshadowed what would ultimately end his career. Early Sunday morning on November 18, 1973, Bonds, his brother, and their wives were returning home after dining at a West Bloomfield restaurant. Bonds (41) told police that his car was sideswiped by Kenneth Moody (18) of Milford, Michigan, before Bonds' car lost control and went into a ditch. Bonds yelled at Moody and a fistfight ensued. Neither Bonds nor Moody, a student at Michigan State University, filed assault charges. Moody received a ticket for reckless driving. Bonds called a tow truck.

WXYZ-TV spokesperson told the press that Bonds was "a little shook up, and he aches a little, but other than that, he is fine." Bonds was sidelined from his anchorman position for a week to recover from the beating he took. He was taken to William Beaumont Hospital where he was treated for bruises, a swollen eye, and a possible hairline fracture of his cheekbone.

In January 1974, WNBC-TV in New York was shopping for a new anchorman. WXYZ offered Bonds a $75,000 contract to keep him in Detroit. Afterward, the Action News team scored their highest ratings to date, but to his station's chagrin, Bonds was arrested in West Bloomfield Township for drunk driving, littering, and driving without a license on May 5, 1974.

After a patrolman witnessed Bonds throwing a paper cup from his car into the street, he was stopped. Corporal Dan Pitsos determined that Bonds was drinking in his car and drunk. When asked Bonds to show his driver's license, he could not produce it. Bonds was taken to the Oakland County Jail in Pontiac and was held for six hours until his wife Joanne posted a $100 bond.

Bonds was charged with drunk driving and littering, but the charge of failing to carry his license was dropped. WXYZ-TV spokesperson Phil Nye refused to say whether the station would take disciplinary action against Bonds if convicted. Reaction from viewers about Bonds was mostly supportive and favorable.

Bonds pleaded guilty on October 8, 1974 to a reduced charge of driving with visibility impaired "due to the consumption of intoxicating liquor." He was ordered to enroll in Oakland County's Alcohol-Highway Safety Program. Under the reduced charge, the conviction would remain on Bond's driving record for seven years rather than life, and he received four bad-driving points instead of six. Bonds also had to surrender his license plates for thirty days. Because he refused to take a police breathalyzer test, his driving privilege was suspended for ninety days. 

WXYZ-TV general manager Jim Osborne announced that because this was Bonds' first offense, the station planned no disciplinary action, but in January 1975, Jac LeGoff from Channel 2 News jumped stations and slid into Bonds' primetime co-anchor spot at 6:00 PM, cutting Bonds back to the 7:00 PM and 11:00 PM News. 

By the end of the month, Bonds suffered a mild heart attack while on a business trip to Ft. Lauderdale, Florida. Only the week before, he had recovered from the flu at Bennett Community Hospital. Bonds took a leave of absence to recover his health and returned to Channel 7 on May 5, 1975 to anchor the 7:00 PM news, again just in time for the May ratings sweep.

On June 12, 1975, Bonds announced that he was moving to WABC-TV in New York City at the end of August, for a salary reported to be somewhere between $120,000 to $150,000. But only eleven months after taking the WABC anchor job, Bonds returned to Detroit and was glad to be back. The New York City media market was so huge that Bonds made little more than a blip in the ratings, so his contract was not renewed. Bonds returned to the WXYZ-TV Action News Team to co-anchor with John Kelly.

***

Bonds was at the top of his game. His agent negotiated a multiyear contract which began at the $200,000 mark. Bonds was the highest paid newsanchor in town. Despite his tarnished history at Channel 7 for excessive absences from the newsroom and bad publicity for two alcohol-related incidents, Bonds remained the number one anchorperson in the Detroit media market.

In the Detroit Free Press' annual readers' poll taken in September of 1981 for Detroit's most popular local anchorperson, Bonds netted 1,929 votes of over 7,000 ballots cast. Mort Crim of Channel 4 was in second place with 676 fewer votes. No other Detroit anchorperson could come close to Bonds popularity with the general public.

When Bonds withdrew from the local Emmy Awards competition in 1980, he called the awards "ludicrous, insulting, and a sham." Bonds was the only news celebrity to publicly withdraw from the televised event. He told WXYZ-TV vice president and general manager Jeanne Findlater, "I am not going to play the part of an Eight Mile Road whore because of the pimping that's going on for these little statuettes."

Bonds pointed out that unqualified people outside the television news community (actors, sports celebrities, advertisers, and academics) chose the nominees, and a Channel 2 executive was chairman of the nominating committee. Channel 2 received 37 nominations, Channel 7 received 19, and Channel 2 received just 16. There was a clear conflict of interest.

After the televised event, The Detroit Chapter of the National Academy of Television Arts and Sciences announced that the Detroit Emmy Awards would no longer be broadcast because of public controversy and bad ratings. Such was Bill Bonds' influence over the local media scene.

But Bonds was about to be brought low with the death of his oldest daughter. On December 16, 1981, tragedy struck the Bonds' family when Joan Patricia Bonds (18), home for winter break from Michigan State University, was killed in a head-on collision with another car on a winding stretch of Commerce Road in Orchard Lake. Her Volkswagen Rabbit was hit by a Mercury driven by Russell William Brown (34), when it was believed his car crossed the center lane. Brown suffered a concussion and was treated at Osteopathic Hospital and released. Both cars were totalled.

The Orchard Lake Police investigation revealed that both Joan Patricia Bonds and Russell William Brown were legally drunk when the accident occured. Brown's blood alcohol level was 0.19 and Joan Bonds' blood alcohol level was 0.17. In Michigan, a person is legally drunk with a level of 0.10. Drunken driving was a misdemeanor carrying a maximum penalty of 90 days in county jail and/or a $500 fine. Brown was charged with the head-on crash. 

Bill Bonds was off the air for almost three weeks after the death of his daughter before returning to anchor Channel 7's 6:00 PM broadcast. At the end of the hour-long newscast, Bonds, holding back tears, thanked the many viewers who had called or written to express their condolences.

Bonds' health began to deteriorate in 1982. He complained his back and legs began to give him problems and sidelined him from December until February. WXYZ-TV spokesperson told the press that Bonds was on special assignment to downplay his absence.

On October 15, 1983, Bonds (50) collapsed in Metro Airport just before his scheduled flight to Tokyo to cover Mayor Coleman Young's tour of Japan. He complained about acute stomach pains and difficulty standing up and was taken to Wayne County General Hospital and held for tests and observation for several days. He missed his trip. Ruth Whitmore, spokesperson for Channel 7 said, "(Bill) needs rest. We won't push him to travel." Medical tests indicated that doctors found no heart damage. Bonds returned to the news desk the following Wednesday.

On Friday, February 3, 1984, Bonds was hospitalized for exhaustion. His physican said his patient was suffering from persistent problems with his lower legs. Numerous station sources believed Bonds' recent round of health problems were the result of grief over the death of his daughter. Others believed  he was being treated for drug and alcohol dependency. After a month of recuperating, Bonds returned to the anchor desk. 

Ten months later, Bonds' wife Joanne Sipsock (47) filed for divorce. They were married for 24 years and had four children: Joan [deceased in 1981], John, and twin daughters Krissy and Mary. By all accounts, it was a messy divorce. Some unspecified time later, Bonds announced that he had a "significant other" named Karen Field, who was a manufacturer's sales representative. His health and general disposition improved.

***

Bill Bonds' most notorious moment to date of his broadcasting career happened on Friday, July 14, 1989. At the end of his 11 PM broadcast where he was noticeably slurring his words, Bonds challenged Mayor Coleman Young to a charity boxing match to benefit the Detroit Public Schools athletic program. He proposed a one-round showdown at the Palace of Auburn Hills on August 11th during halftime at the Detroit Pistons' charity all-star exhibition game.

Mayor Coleman Young and Bill Bonds eating coneys downtown.

Bonds suggested that both he and Mayor Young put up $10,000 each to donate, along with the proceeds of the exhibition basketball game, to help restore varsity sports in Detroit.

Local media wags dubbed the fight "The Showdown in Motown" and "Malice at the Palace." One reporter wrote,"This is a way for Bill Bonds and Detroit Mayor Coleman Young to settle the accumulation of small but distracting grievances between them."

Then, Bonds was absent without official leave from his Monday, Tuesday, and Wednesday night broadcasts. Station manager Tom Griesdorn arranged an impromptu news conference on Thursday to end speculation. "Bill called me earlier today and asked for some time off, vacation and personal leave, and we granted that request." 

Griesdorn refused to comment on the barage of questions that followed. Usually, he answered "No comment!" or "That's none of your business." The entire incident was a public relations disaster for Channel 7.

Some Channel 7 staffers, pleading for anonymity, leaked the news that Bonds asked the station for help and some time off to enter an unidentified medical facility for an unspecified treatment. Three weeks later, Griesdorn confirmed WXYZ-TV's worst-kept secret, "Bill Bonds revealed that he has a problem with alcoholism, and he has checked himself into a California clinic for treatment."

After drying out, Bonds returned to the newsdesk in August. At the end of his 6 PM newscast, he confessed publicly that he was an alcoholic, but a sober one ready to do the news once more. Maybe this time he would win his battle over the bottle. For now, he would have to be satisfied with winning over the hearts of many Detroiters, who were all too familiar with alcohol addiction in their families.

***

In 1991, WXYZ-TV signed Bonds to a long term contract (5 to 7 years) for a million dollars a year prompting many people to wonder why he was worth so much considering his checkered history at the station. The answer was simple. Advertising rates were dependent on ratings achieved. Bonds was a ratings generator for the station for most of his long career. He appeared twice daily anchoring the news, he hosted prime time specials, anchored local election coverage, and made countless public appearances for the station. Being number one in his media market for twenty consecutive years earned Bonds the nickname "The Million Dollar Man."

Always impeccably dressed on camera, Bill often wore Levis or shorts at the newsdesk.

Bonds kept his nose clean until an incident in April 1994 when his briefcase did not make it through security screening at Metro Airport. A pair of brass knuckles was detected at the inspection checkpoint. Although possessing a weapon was illegal in Michigan, the Wayne County Assistant Prosecutor said he determined there was "No criminal intent in this case. The brass knuckles were accidently possessed."

Bonds told authorities "I own four briefcases and grabbed the wrong one. Someone gave the brass knuckles to me as a gag-gift at work. I threw them in a briefcase and forgot about them." The knucks and the briefcase were turned over to airport police to be destroyed.

Once again, Bonds' celebrity status saved him considerable legal fallout, and he was able to catch his flight to New York City. Critics familiar with Bonds' background wondered, "How many bites at the apple can one person take?" Detroiters were about to find out.

***

On Sunday, August 7, 1994, Bonds was arrested on suspicion of drunk driving following a twenty-mile pursuit. A 1991, teal-blue Jaguar XJS was veering erratically on northbound Southfield Freeway. A driver called 911 and reported the incident. The sportscar swerved west onto I-696 before exiting at Orchard Lake Road. At a red light, a red Ferrari pulled up next to the Jag and revved its engine. Both cars peeled their tires when the light turned green, the Ferrari pulled out in front leaving the Jag fishtailing in its dust.

Another witness called 911 reporting that he saw Bill Bonds pull into a gas station to fuel up. On the way out of the station, Bonds smacked his car into a lamppost and then verred onto Indian Trail coming within inches of colliding with another car. As Bonds turned west down Commerce Road, five police cars closed in on him. It was soon discovered that the Jag did not belong to Bonds. It was a Channel 7 company car that he was joyriding in.

The Orchard Lake Police used video and audiotape to record Bonds as he performed a sobriety test while seated in the car. He declined a breathalyzer test and a standing sobriety test, citing neurological problems from an unspecified orthopedic condition--an excuse he had used successfully before.

Police later obtained blood samples after the arrest which showed Bonds' blood alcohol was 0.21%--twice the legal limit. He was jailed for twelve hours until his second wife Karen posted bail. If convicted, he faced six months in jail, a $500 fine, a suspended license for six months, and community service. Two days later, Free Press reporter Susan Ager wrote, "Bonds is captivating because he is an exquisitely flamboyant failure at self-improvement."

This incident threatened to end Bonds' reign at the summit of Detroit television news. Station manager Tom Griesdorn announced to the press that Bonds "asked for and was granted a personal leave of absence, the duration of which will be determined by the outcome of the allegations." Bonds remained in seclusion at his Union Lake home.

On August 11, 1994, Bonds was suspended from WXYZ-TV by Griesdorn pending "successful completion of alcohol treatment in Atlanta at Talbott-Marsh Recovery Center until his health is up to speed. The station wishes Bill Bonds every success as he sets about combating his addiction to alcohol once and for all." This was Bonds' third attempt at alcohol rehabilitation.

On December 2, 1994, Bonds pleaded guilty to a reduced charge of driving with an unlawful blood alcohol level; the driving under the influence charge was dismissed. His sentence included 12 months of supervised suspension with a 270-day license suspension, continued outpatient alcoholism treatment, a $1,115 fine exclusive of court costs, and attendance three times a week at Alcohol Anonymous meetings. If he did not comply with all stipulations of his sentencing, he would be jailed for 90 days.

On January 11, 1995, WXYZ-TV fired Bonds. "We've simply decided to hold our head high and face the future without Bill Bonds," said General Manager Griesdorn. "This is not a personal decision but simply a judgement about what is best for the station's long-term interest." Bill Bonds' long career with WXYZ-TV was over. Despite attempts to regain his footing at other Detroit media outlets, the old magic was gone. He was reduced to being a pitchman for Turf Builders and Gardiner-White Furniture.

A collage of photos from Bill Bonds' funeral.

On December 13, 2014, Bill Bonds died of a heart attack at St. Joseph Mercy Hospital in Pontiac, Michigan at the age of eighty-two. His visitation was on December 18th at Lynch & Sons Funeral Home in Clawson, with a funeral mass held at Holy Name Catholic Church in Birmingham the next day.

Despite Bonds' human failings, many thousands of working-class Detroiters admired him for his pluck, bluntness, and tenacity. He will be remembered for his on-air swagger, piercing gaze, defense of the underdog, and his authoritative delivery of the news.

John Bonds speaks at his father's memorial service

Diana Lewis--Detroit Icon 

Brave New World of Betty Boop

Classic Betty Boop Sketch

Betty Boop was a music novelty character who was a sex symbol during the Great Depression. She was a caricature of Roaring Twenties flappers--young women who smoked cigarettes, drank alcohol, drove cars, and danced the Charleston in speakeasies. Betty Boop became known as the "Boop-Oop-a-Doop girl." Her personality can best be described as moxie.

Max Fleischer with his creation.

Betty was a creation of Max Fleischer Studios targeted for an adult movie audience during the 1930s. She wore short dresses, high heels, garters, and contoured necklines. Betty's "innocent sexuality" was a mixture of girlish naivete and vampish allure which some people would define as infantilizing women.

In 1932, jazz singer Cab Calloway performed in the famous film short "Minnie the Moocher" singing that evocation song while the video blended into a Betty Boop animation which defined her character and made her a star. This musical short was one of the original music videos and the song became Calloway's signature theme song for subsequent stage appearances.

As Betty's popularity progressed, many of her early cartoons found her fighting off predatory men trying to compromise her virtue, making some modern American women view Betty as a feminist icon against sexual harassment. By 1934, the Hayes Production Code forced animators to tame the Boop character by making her a ambitious career girl trying to make it in the big city. She began wearing appropriate business attire and less jewelry. The newer cartoons lost their edge and their popularity--the last of the original cartoons was made in 1939. The Betty Boop series gained a new audience when her cartoons were released for television making Betty an American cartoon superstar.

Helen Kane

Betty's "baby doll" voice was similar to the voice characterization of actress Helen Kane whose musical comedy stage career had faded by 1931. Kane brought a $250,000 infringement lawsuit in 1934 against Paramount Pictures for "deliberate caricature exploiting her personality and image."

Esther Jones

During the trial, it was discovered that African American cabaret performer Baby Esther (Esther Jones) used a similar vocal style in her Harlem Cotton Club act. Even the scat "Boop-Oop-A-Doop" was created by Jones as a vocal jazz improvisation. An early jazz novelty short film was found featuring Baby Esther performing her "baby doll" style. The New York Supreme Court ruled that the "baby doll" technique did not originate with Kane. 

Six different actresses portrayed the voice of Betty Boop. Two of them--Margie Hines and Mae Quistal were also the voice of Olive Oyl in the Popeye cartoons of the same era. 

Although the series ended in 1939, Betty's character appeared in two television specials in the 1980s, and she made a cameo appearance in the feature movie Who Shot Roger Rabbit? in 1988. Her image is still popular worldwide and has become a merchandising goldmine for King Features Syndicate.

Link to "Minnie the Moocher"

Hoarders Henry and Clara B. Ford

Clara B. and Henry Ford

After Mrs. Clara Bryant Ford died at the age of eighty-four on September 29, 1950, lawyers, executors, and archivists discovered in the Ford family's Fair Lane mansion a massive accumulation of memorabilia and business documents tucked away in shoe boxes, desk drawers, file cabinets, and dressers.

Among their findings in the fifty-five room, greystone mansion were records from the earliest days of the Ford Motor Company (FoMoCo), 25,000 assorted photographs, bales of greeting cards tied with string, blueprints, contracts, maps, legal documents, personal letters, magazines, newspaper articles, and Henry Ford's "jot books."

Archivists filled 24 document boxes with Christmas cards alone and another 11 boxes with financial receipts for common household expenses from 1889 to 1950. Also found lying around carelessly was $40,000 in loose cash, 10,000 unopened letters, and many uncashed dividend checks.

Fair Lane Mansion

In their fifty-nine-year marriage, Henry and Clara lived in twelve different places before they built Fair Lane, and apparently neither of them ever threw anything away. Collectively, the treasure trove of documents was dubbed the Fair Lane Papers and occupied more than 700 feet of shelf space in double-tiered, steel document racks installed above the filled-in indoor swimming pool at the mansion. A full-time staff of sixteen historians, librarians, and archivists was hired by the Ford Foundation to organize and catalogue this vast, new documentary resource.

The operation was split into two units. The Records section was led by Dr. Richard Ruddell, a professional librarian whose team cataloged, annotated, and microfilmed over five million perishable papers and photographs. Their offices were on the main floor at Fair Lane.

The Living History section was led by Dr. Owen Bombard of Columbia University. His office was the master bedroom upstairs where Henry Ford had died six years before. The combined objective of both units was to assemble a rounded picture of the late industrialist.

Dr. Bombard set out to capture the living history about Henry Ford by interviewing and recording three hundred people who knew Mr. Ford. Participants were asked to share their tape recorded memories of the auto magnate. Only five people declined the invitation. Two people said they had nothing significant to add, and three former FoMoCo employees harbored resentment against the old man and did not want to be recorded.

On May 7, 1953, Detroit Free Press feature reporter Ed Winge asked Dr. Bombard in a interview if former Ford security chief Harry Bennett would be invited to record his memories for the oral history project. Bombard cautiously replied, "Bennett hasn't been approached yet. But he may be contacted in the future if it is felt that he has something to contribute."

For background, Harry Bennett published his autobiography in 1951 titled We Never Called Him Henry about his controversial years as Mr. Ford's right-hand man and company enforcer. The Ford family was united in their contempt for the former Ford Security chieftain, although a copy of his book is one of many books written about Henry Ford in the archive's collection.

Throughout the1920s and 1930s, Henry Ford was the world's best known American citizen. Because of the intense public and world interest in the enigma that was Henry Ford, his decendants opened the Fair Lane archives to historians, scholars, and authors. The Fair Lane Papers collection has since moved to the Benson Ford Research Center adjacent to Greenfield Village.

Henry Ford's Tough Guy--Harry Bennett 

The Long-Awaited Ambassador Bridge Connects Detroit with Windsor

Ambassador Bridge Announcement--Detroit Free Press

When the automobile business took off early in the twentieth century, the need for an international bridge connecting Detroit with Windsor to expand the auto industry and increase international commerce became apparent, but securing government funding for the bridge project was a hard sell fraught with political red tape and delay. The highest-profile person supporting the bridge project was automobile magnate Henry Ford. "The only way to get things done today is by private business," Ford said.

A team of Detroit business leaders incorporated the Detroit Bridge Company and sought out a former Detroiter, successful New York City banker Joseph A. Bower. Bower sold securities to finance the project and was able to raise $23.5 million in privately financed funds, including his own investment.

The project details were presented to the Detroit Common Council and approved unanimously. But one dissenting voice vetoed the project, Mayor John W. Smith. In additional to several ambiguities in the project's prospectus, including revenue for the city of Detroit, Smith was rightly concerned that the bridge deck would only be 135' above the Detroit River.

Mayor Smith, mindful of the future, realized that 135' would limit future navigation of larger freighters. The project engineers went back to the drafting table and re-engineered the bridge to be 152' above the water.

Recognizing the long-term value of the bridge and the threat any further delays might pose to the overall project and his substantial investment, Bower assumed the $50,000 cost of a referendum in a special election supporting bridge construction. The referendum passed by an eight to one margin on June 28, 1927. The next month, McClintic-Marshall engineering firm was awarded the bridge contact which ran from August 16, 1927 until August 16, 1930.

The penalty for late completion would require the firm to pay the interest on the securities until the bridge could generate revenue. If they finished construction early, they would be entitled to half of the bridge's revenue until the official end of the original contract. The newly christened Ambassador Bridge opened six months ahead of schedule despite having to change out the original suspension cables which were found to become brittle in freezing weather. They were quickly replaced with cables spun with stronger cold-roll steel. Still, the bridge cost came in 1% under the original budget allocation.

When finished, the Ambassador Bridge was 1.5 miles long, requiring 21,000 tons of steel. The clearance from the Detroit River was 152' but the bridge's roadway never rises above a gentle 5% grade. The four-lane roadbed (two coming and two going) was 47' wide with an 8' wide pedestrian sidewalk on the west side of the bridge. The bridge was anchored on the American side on West Jefferson and 21st Street. On the Canadian side, the anchorage touched down on London St and Huron Line Road in Sandwich, Ontario.

Opening day ceremonies coincided with Armistice Day (Veteran's Day) Monday, November 11, 1929. An estimated 100,000 from both sides of the Ambassador Bridge were on hand to cheer the ceremonial opening. With much pomp and circumstance, dignitaries from both countries held cermonies on their respective sides of the bridge. At 3:15 pm, Canadian bands played patriotic selections such as "God Save the King" and "Oh Canada," while at the same time, American bands on their side played tunes like "America" and "The National Anthem."

Following the musical programs, speeches were made by dignitaries on both sides of the bridge. Then, bronze "Friendship Tablets" designed by New York sculptor Jonathan M. Swanson were unveiled on the anchorages on both sides of the bridge. The plaques celebrated more than 115 years of friendship between the United States and Canada. The ceremony ended when dignitaries met at the exact international boundry. They shook hands and cut a white, silk ribbon. Then in concord, sirens and fog horns of river craft sounded continuous acclamation while many airplanes soared and circled above the bridge.

The bridge was originally scheduled to open in 1930 which is what the plaques reflect.

In what only can be described as a loosely controlled riot, joyous crowds on both ends of the bridge swarmed the deck. When the roadbed became so crowded that people could not move, some of the braver revellers climbed the construction catwalks on each side of the bridge to the top of the piers. It took well into the night before the bridge was cleared and secured again.

Photo from Windsor Star.

Four days later, the Ambassador Bridge opened for business. The opening was signaled by the passage of two cars filled with dignitaries from each country that left simultaneously from each side of the bridge. They honked in friendship as they passed at the center of the bridge and a signal cannon boomed to officially open the bridge to the toll-paying public. Cheers and applause broke out on both ends of the bridge.

The Ambassador Bridge was now officially open. An estimated 235,000 persons crossed the bridge the first day--35,000 of them were pedestrians. Traffic was backed up almost two miles on each bridge approach with people wanting to claim bragging rights that they had crossed on the first day.

On opening day, American customs officials reported that eleven quarts of whiskey were seized in three separate incidents. Prohibition was still in effect on the American side. At 8 pm, a man carrying four quarts, and at 9:15 pm, a woman carrying six quarts were detained by customs inspectors. Both people used the same excuse, they needed the whiskey to make holiday fruit cake." Just after 11 pm, a single quart was found tucked under the back seat of a car.

It was determined by customs agents that none of the instances was a commercial violation. The smuggled Canadian liquor was confiscated and the offenders were released after paying a $5 fine for each quart.

The Ambassador Bridge had the misfortune of opening just twenty-one days before the Great Depression struck. To compound the misery of the bridge's investors, the new Detroit-Windsor Tunnel opened downtown the following year charging lower automobile tolls. One factor remained in the bridge's favor though, the Detroit Bridge Company held a monopoly as the only Michigan international crossing for the commercial truck business.

When World War II broke out just over a decade later, American gas rationing dramatically cut automobile bridge traffic, but commercial truck traffic increased due to the war effort. In 1944, two years into the United States entry into the war, the Ambassador Bridge became profitable for the first time. Investors were paid 75 cents per share which began an unbroken stream of dividends every year since.

Gordie Howe International Bridge 

A Brief History of the Gordie Howe International Bridge

 

With the installation of final edge girders on the Gordie Howe International Bridge on June 14, 2024, the long-awaited connection between the Canadian and United States sides of the Detroit River transpired.

This momentous occasion was the culmination of a nineteen year journey which began on June 15, 2005, when the Michigan Department of Transportation (MDOT) announced that a new international bridge was being proposed by a bi-national partnership between the United States Federal Highway Commission and Canada’s Ontario Ministry of Transportation. Its mission was to address “border crossing needs in Southeastern Michigan and Southwestern Ontario.”

Highway traffic research on both sides of the border indicated that the present Ambassador Bridge, which went into service over ninety years ago in 1929, was inadequate to meet the region’s future needs. The new bridge project originally known as the Detroit River International Crossing (DRIC) would have six lanes with an additional twelve foot wide pedestrian and bike lane, rather than the four lanes of the current Ambassador Bridge.

The cable-stayed bridge would have a 138’ clearance from the river and a total length of 8,202’ (1.5 miles). At its highest point of 722’, the bridge would rival the height of Detroit’s Renaissance Center. Two-hundred, sixteen spun steel cables will support the roadway and bear the traffic weight loads. The bridge will be illuminated at night with high-powered LED lighting.

The bridge plazas will have 24 primary inspection lanes and 16 toll booths. The port of entry and border inspection facilities on the United States side will have dedicated exit lanes to connect with Interstate 75, while the Canadian port of entry’s border inspection facilities and toll collection booths will directly connect to Ontario Highway 401.

Artist's rendering of Gordie Howe Bridge lit up at night.

Arguments in favor of the DRIC bridge were:

·       It would improve global trade between the two countries.

·       It would create an estimated 10,000 constructions jobs and 3,350 permanent jobs.

·       It would ease the daily traffic jams and border delays on both sides of the Detroit River.

·       It would save fuel, reduce air pollution, and minimize time lost, especially on the Canadian side where semi-trucks could avoid the gauntlet of city traffic lights leading to the Ambassador Bridge.

***

Major opposition to the DRIC bridge proposal came from the billionaire owner of the Ambassador Bridge, Manuel “Matty” Moroun, who made his fortune in the trucking industry and from collecting tolls on both ends of the bridge, including owning the Duty-Free shops.

The Ambassador Bridge is one of the few international, privately owned toll bridges in North America. While the Detroit/Windsor Tunnel downtown allowed passenger cars and buses through its crossing, the Ambassador Bridge became the only way commercial truck traffic could cross the Detroit River for almost 100 years, except for slow, obsolete ferry service. Matty Moroun purchased the Ambassador Bridge from the Joseph A. Bower family in 1979 and enjoyed its monopolistic status for over thirty years. Now, the DRIC threatened it.

Ambassador Bridge art deco plaque installed midspan.

Moroun used every legal delay his lawyers could devise and argued in the courts that his bridge had “exclusivity rights” granted to him by the previous owners. The courts summarily shut down that argument. In desperation, Moroun offered to build a six-lane twin span and use the old Ambassador Bridge for foot traffic and special events saying that his proposed project would be less expensive to build. The Canadians argued successfully that Mouron’s project would not solve the underlying traffic problems in the Windsor metropolitan area.

Moroun switched from the court battles to the political arena after losing a lawsuit brought by the MDOT in 2009 for his failure to construct new ramps to connect the Ambassador Bridge directly to Interstate 75 in violation of a previously negotiated contact. Michigan Republicans began voicing their support for Mouron and opposition to the DRIC bridge project.

Manuel "Matty" Moroun

In 2010, Moroun’s opposition to the new bridge prompted the Canadian government to offer to pay Michigan’s portion for the new span in exchange for collecting all tolls from the bridge for the next fifty years to reimburse Canada. Michigan Senator Alan Cropsey, Republican from DeWitt County, remained opposed to the Canadian offer. “The new bridge is unnecessary, and it would put an American businessman (Moroun) out of business. Is this some kind of foreign aid?”

Dan Stampler, president of Moroun’s Detroit International Bridge Company, warned that jobs created for the DRIC would go to Canadians casting doubt on Michigan’s Governor Jennifer Granholm’s loyalty as a Canadian born United States citizen for supporting the Canadian funding proposal. “She has offered to sell the Michigan border to Canada,” Stampler said.

Governor Granholm quickly refuted the broadside charge as “Totally absurd! When it comes to jobs and expansion on both sides of the border, this is the only game in town.” The political battle raged on.

In 2011, the Michigan Senate rejected a bill that would have allowed the state to accept a $550 million cash advance to fund the United States portion of the bridge construction. United States special interest politics interfered with the bill’s passage. The new Michigan Republican Governor Rick Snyder threw his support behind the DRIC bridge bill in his State of the State address telling his party that economic growth was his top priority. “It is time to solve problems,” he said.

In a last-ditch effort to enforce his will, Moroun promoted a proposal for an amendment to the Michigan Constitution requiring approval for the new bridge construction by not only Detroit voters, but also Michigan voters at large in statewide elections. The ballot proposal was defeated by a wide 60% to 40% margin. Mouron’s aggressive lobbying and litigating had worn thin with Michigan voters paving the way for the project to proceed.

***

On May 14, 2015 in a ceremony along the Detroit River on the Canadian side, Michigan Governor Rick Snyder, Canadian Prime Minister Stephen Harper, and Gordie Howe’s son Murray Howe jointly announced that the publicly owned DRIC bridge would be renamed the Gordie Howe International Bridge, after a native Canadian who played hockey for the Detroit Red Wings leading them to four Stanley Cup victories. Because of his prowess on the ice, Howe earned the nickname “Mr. Hockey.” In his remarks at the naming ceremony, Prime Minister Harper said, “Gordie Howe was a proud Canadian who built extraordinary goodwill between the two countries.”

On October 26, 2014, Howe had a stroke while at his daughter’s home. At the time of the naming ceremony announcement, Gordie Howe suffered from dementia and could not attend. His son told him about the honor bestowed upon him. Howe said, “That sounds pretty good to me.” Thirteen months later on June 19, 2016, he died at his son’s home in Sylvania, Ohio of undisclosed causes at the age of eighty-eight, two years before groundbreaking on the bridge began.

Howe’s casket was brought to the Joe Louis Arena for public visitation. The following day, his funeral was held at Detroit’s Cathedral of the Most Blessed Sacrament. Acting as pallbearers were hockey great Wayne Gretsky, winningest NHL coach Scotty Bowman, and Detroit Tiger legend Al Kaline. Howe’s remains were returned to Canada and interred in Saskatoon, Saskatchewan.

Mr. Hockey--Gordie Howe

***

Construction officially began on the Gordie Howe International Bridge in 2018, but the completion and opening have been delayed due to the COVID-19 pandemic in 2020. The long-awaited bridge opening is now scheduled for the fall of 2025 once the bridge plazas, signage, and traffic lights are installed. People on both sides of the Detroit River look forward with anticipation to the ribbon cutting ceremony marking the end of a twenty year odyssey.

Ambassador Bridge Opening Day Ceremony 

Willow Run Bomber Plant Changes Ypsilanti Forever

Original Three-story Ypsilanti Depot Station.

At the turn of the century, before the second World War, Ypsilanti had an active downtown area along Michigan Avenue. Northeast of town, there was a thriving business district called Depot Town.

Depot Town was the area's commercial hub and provided services for weary train travelers. Ypsilanti's three-story brick depot station was ornate compared to the depot in Ann Arbor. In its day, it was said to be the nicest train station between Detroit and Chicago.

The Norris Building built in 1861 was across from the depot on River Street. It was originally supposed to house a retail block on the ground floor and residential rooms on the two upper floors. Instead, the building became an army barracks during the Civil War. The 14th Michigan Infantry Regiment shipped out of Depot Town in 1862, as did the 27th Michigan Regiment in 1863. 

The facade of the historic Norris Building remains on North River Street, despite a fire which decimated the rear portion of this last remaining Civil War barracks in Michigan. Renovated, the Thompson Building as it is now know is an important addition to the Depot Town community.

Michigan State Normal School was located west of Depot Town on West Cross Street and northwest of downtown Ypsilanti. It spawned a growing educational center which later expanded its mission to become Eastern Michigan University. 

Ypsilanti's residential area with its historic and varied architecture filled the spaces between. Surrounding everything was some of the most fertile farm land in the state.

The water-powered age of nineteenth century manufacturing on the Huron River gave way to the modern electrical age of the twentieth century. The soft beauty of the gas light was replaced with the harsh glare of the incandescent light bulb. The times were changing for Ypsilanti--ready or not.

***

The countryside was prime tillable ground with fruit groves scattered about the landscape. Henry Ford owned a large tract of land in an area known as Willow Run, named for the small river that ran through it. The Ford patriarch used the land to plant soybeans, but the United States government needed bombers for the Lend Lease program with Great Britain. On December 8, 1941, one day after the Japanese bombed Pearl Harbor, the Nazis declared war on the United States on behalf of their ally. America was drawn into the second world war.

The Roosevelt administration asked the Ford corporation, now run by Edsel Ford, to build a factory that could mass produce the B-24 Liberator Bomber. Edsel Ford, Charles Sorenson (production manager), and some Ford engineers visited the Consolidated Aircraft Company in San Diego to see how the planes were built. 

That night, Sorenson drew up a floor plan that could build the bomber more efficiently. His blueprint was a marvel of ingenuity, but the Ford corporation made one significant change in his master plan.

The best shape to build a front to back assembly line operation is in a straight line. But to avoid the higher taxes in Democratic Wayne County, the bomber plant took a hard right to the south on one end to stay within Republican Washtenaw County, which had lower taxes. This was at the insistence of Harry Bennett, Ford's head of security who had strong ties to Washtenaw County being a graduate of Ann Arbor High School.

The construction of the plant in Willow Run began in May of 1941, seven months before Pearl Harbor. Legendary Detroit architect Albert Kahn designed the largest factory in the world, but it would be his last project. He died in 1942.

The federal government bought up land adjacent to the bomber plant and built an airport which still exists today and is used for commercial aviation. The eight-sectioned hangar could house twenty Liberators.

***

Soon, workers flooded into Ypsilanti and the rapidly developing Willow Run area where makeshift row housing was hastily constructed. The Ford Motor Company recruited heavily from the South. By March 1, 1943, the bomber plant brought in 6,491 workers from Kentucky. That's when the derisive term "Ypsitucky" was first heard. But Ford recruiters also brought in 1,971 workers from Tennessee, 714 from Texas, 450 from West Virgina, 397 from Arkansas, and 314 from Missouri. In the most demographic shift in the area since the white man drove the red man west, the sleepy farming town of Ypsilanti went from a sunrise-to-sunset community to a three shift, around-the-clock, blue collar factory town. 

Suddenly the area was hit with a housing shortage. Ypsilanti homeowners rented rooms to workers or converted their large Victorian homes into boarding houses. It was wartime and money was to be made. Some families rented "warm beds." One worker would sleep in the bed while another was working his shift, but still there was a housing shortage. Many people slept in their cars until they could make other arrangements. 

Long time residents did not like the changes they saw in their town. The bomber factory workers worked hard and drank hard. Fights broke out in local bars, often over women. Ypsilanti developed a hard edge and a dark reputation.

Because so many men were in uniform serving their country, there was a shortage of skilled labor at first. But then the women of Southern Michigan stepped up big time. To make up the labor shortfall, they donned work clothes, and tied up their long hair in colorful scarves collectively earning the nickname "Rosie the Riveter". It was calculated that by the end of the war, 40% of every B-24 Liberator was assembled by women.

***

Little known factoid: The first stretch of expressway in America was made with Ford steel and Ford cement. It connected workers in the Detroit area to their jobs at the bomber plant in Willow Run via Ecorse Road. It's still there and runs along the north end of the former GM Hydromatic Plant and Willow Run Airport.

***

The Yankee Air Museum housed on the east end of Willow Run Airport was established in 1981 to restore and preserve the almost forgotten history of Willow Run Airport, and to commemorate the achievement of the men and women who helped win the war by the sweat of their brow producing 8,685 B-24 Liberators.

***

Background history of the Yankee Air Museum: http://yankeeairmuseum.org/our-history/

Rosie the Riveter short: https://fornology.blogspot.com/2013/03/rosie-riveter-happy-womens-history.html

The following link has some vintage bomber plant footage: http://www.annarbor.com/news/ypsilanti/pbs-to-air-documentary-about-ypsilantis-legendary-willow-run-b-24-bomber-factory/

Dodge Brothers Stand Up To Henry Ford

Automobile pioneers John and Horace Dodge

John Francis Dodge [October 25, 1864 - January 14, 1920] and Horace Elgin Dodge [May 17, 1868 - December 10, 1920] were born in the era of the horse and buggy, and the marvel of the age, the steam engine locomotive. They were born in Niles, Michgan where their father Daniel Rugg Dodge operated his own machine shop next to his house repairing steam engines for boats and farm equipment. He often had to machine his own custom, precision parts. 

In addition to his sons' traditional book learning, John and Horace learned to operate machine tools under the watchful eye of their father. Both boys were mechanically inclined. The family moved several times before settling in Detroit in 1886 where work in the stove, boiler, carriage, and wagon industries was booming. The brothers apprenticed in different machine shops aound Detroit learning their trade to become skilled journeymen.

In 1892, the brothers began working in Windsor, Ontario, at the Dominion Typograph Company owned by Frederick Samuel Evans. While working for Evans, Horace and John invented and manufactured the enclosed four-point, wheel ball bearing hub for bicycle pedal assemblies which made biking easier and more enjoyable. 

The brothers were granted a patent in 1896 and went into business with Evans to create the popular E&B [Evans and Dodge] bicycle which soon became known as the "Maple Leaf." In 1900, they sold their interest in the company for $7,500. 

With that start-up money, the Dodge brothers were able to open their first machine shop called the Dodge Brothers Company on the ground floor of The Boydell Building at 132-137 Beaubien Street and Lafayette Avenue. They began their enterprise as builders of special machinery and high-speed pleasure craft, but the manufacture of automobile parts and components soon took precedence.

A Detroit Free Press Sunday feature article dated September 1, 1901, proclaimed in its headline "Dodge Brothers Open One of the Most Complete and Modern Machine shops in Michigan. Everything is New and Up-To-Date." 

The Free Press staff writer wrote a glowing description of the factory: "The typical machine shop of the age is dimly lit and litter-obstructed. In contrast, the Dodge Brothers machine shop has an orderly appearance with a thoughtful arrangement of machines to facilitate production and minimize the handling of machine parts, with the greatest ease and rapidity at a fraction of the expense and time employed in the days when hand labor dominated manufacturing [sic]. Machines of the latest design are used intelligently operated by the highly skilled labor force. Their reputation for quality is unequaled."

The Dodge brothers' machine shop soon became busy making precision automobile parts and sub-assemblies like chassis, axles, transmissions, clutches, and complete engines. In 1902, the Dodge brothers signed a major contact with  Ransom E. Olds to produce quality transmissions for his Oldsmobile line. Much to Mr. Olds' chagrin, the contract was not renewed the following year because Henry Ford contracted with the Dodge brothers to exclusively build complete engines and other automobile components in 1903. 

The Dodge brothers agreed to supply 650 Model A engines, transmissions, and axles at $250 each. The added business soon outgrew their shop's floor space, so they built a larger two-story building at Hastings and Monroe Streets in 1906. That space today is the Greektown Casino Hotel parking structure. 

By 1908, they outgrew the Hastings Street facility and began building their own modern factory complex in Hamtramck, Michigan, on sixty-seven acres of vacant land on Joseph Campau Avenue where property taxes were cheaper than in Detroit. 

The four-story, four-building complex contained an extensive machine shop, a power plant, a forging plant, and company headquarters, all with plenty of natural light and ventilation from steel-framed windows. Everything was well-organized in a thoughtful, systematic way. 

The plant came equipped with four cafeterias, male and female restrooms with separate lounges in each, and a well-equipped clinic and first aid center. Automakers from around the world came to see Dodge's state-of-the-art parts factory converted into an automobile plant.

***

Henry Ford

In the beginning, very little of the original Ford Motor Company cars were actually manufactured by Ford, including the bodies, powertrains, and chassis. FoMoCo was essentially an assembly business which subcontracted much of its mechanical work to independent machine and tool & die shops around the Detroit area.

The Dodge brothers became Ford stockholders when they each bought 50 shares in 1902. They paid $3,000 cash and pledged $7,000 worth of Dodge manfactured car parts to help Ford get his fledgling company on its feet. 

It was not long after that when Henry Ford realized what he had done when he signed over 10% of his company's stock to them. The Dodge brothers were double-dipping. On the front end, they made money selling automobile components and parts to Ford, and on the back end, they drew handsome dividend checks based on FoMoCo profits.

In 1905, Ford began producing his own engines and transmissions in a move towards self-sufficiency. In 1910 when Ford sold his Piquette Plant and moved into his newly built Highland Park Plant [the largest auto plant in the world at that time] the Dodges realized it was not in their best interests to remain tied to Henry Ford. 

In August of 1913, John Dodge resigned as Ford vice-president, but the brothers remained on the board of directors. The Dodge brothers announced they would quit supplying parts to FoMoCo, so they could begin producing their own cars. They retained their Ford stock and counted on their million-dollar yearly dividend to help finance their rival operation. 

Henry Ford felt betrayed and vindictive. The embittered industrialist began to squeeze the Dodge brothers and Ford's half-dozen other minority stockholders out of their dividends. He wanted to exercise full control of his company without stockholder interference. 

To make it more difficult for the Dodge brothers to attract and retain workers for their new automobile plant, Henry Ford and his vice-president James Couzens announced on January 5, 1914, that FoMoCo would double wages for their assembly-line workers to five dollars a day. 

The move was touted in the national newspapers as a way for Henry Ford to stabilize the chronic absenteeism and high 300% turnover rate of his workforce with a more dependable worker. Paying out higher wages also made it possible for many Ford employees to buy a car on credit for the first time, a car they had a hand in making.

Consequently, sales and productivity surged. Soon, with efficiency refinements in the assembly line and speeding up the line, the time to produce a Model T dropped from 12.5 hours to 93 minutes. FoMoCo doubled its profits in less than two years. Henceforth, Henry Ford was portrayed as the industrial Moses who led his people into the consumer-driven, blue collar middle class.

But the Dodge brothers and the Wall Street Journal criticized Ford's five-dollar-a-day plan as a stratagem to discourage workers from looking for work at their new Dodge plant where they paid only three-dollars a day. 

Thousands of people came from all over the United States to find work at the Highland Park Ford plant and job riots broke out. Ford Security turned waterhoses on the crowd in bitter cold January weather. FoMoCo was compelled to announce they would hire only workers who lived within the Detroit city limits. 

There were other strings attached to the higher wages, like sobriety which was monitored by the Ford Sociological Department. Rather than deprive the Dodge brothers of employees, the result of Ford's plan left the brothers with their choice of the most qualified people from all over the country.

The next scheme Henry Ford devised to squeeze the Dodge brothers out of his company was offering everyone who bought a Model T in 1914 a $50 rebate check, thus denying the Dodge brothers and the other minority investors millions of dollars of dividends. Each time Henry Ford lowered the price of the Model T, the profit pie shrank accordingly. An increase in sales often made up the difference.

Once again, Henry Ford looked like the Rainmaker to the public. John and Horace Dodge were still on the FoMoCo board of directors and were outspoken in their opposition to Ford's blantant disregard for shareholders' rights which cost the minority stockholders millions of dollars in lost dividends.

To further anger the minority stockholders, Henry Ford announced in August of 1916, that rather than pay out dividends to shareholders, he planned to shut down Model T production to expand his manufacturing capablity and develop a whole new automobile. This move adversely affected Ford dealers nationwide as well as workers and stockholders. 

The Dodge brothers knew what was going on. Ford could not stand anyone stealing his thunder, and the positive media attention the Dodge brothers plant was receiving in the national and international press stuck in Ford's craw. Henry Ford wanted to be the only Golden Boy in Detroit.

Ford quietly began to break ground on an industrial complex along the banks of the Rouge River on a scale the world had never seen. Something that would impress even the most discriminating pharaoh of ancient Egypt, an industrial complex that takes in raw materials at one end and converts them into finished automobiles at the other. Ford's vindictive mind reasoned that turnaround was fair play. FoMoCo helped finance the Dodge factory complex; it was only fitting that they help finance his vision.

Henry Ford's Rouge Plant industrial complex

Ford purchased Dearborn farmland that was over a mile of Rouge River waterfront and a mile and a half wide with his own money. He announced that his Rouge project was a personal one. Ford incorporated a new company named Henry Ford and Son which would produce Fordson tractors. Henry Ford told the press that the Rouge River site would involve "no stockholders, no directors, no absentee owners, and no parasites." This was a direct swipe at the Dodge brothers.

When Ford announced his intention to build his own blast furnace and coke plant to make massive amounts of raw steel, the Dodge brothers knew the Ford tractor plant was destined to mass produce automobiles. The brothers refused to take that lying down. 

On November 2, 1916, the Dodge brothers filed a law suit on behalf of the minority stockholders requesting that the FoMoCo pay out a minimum of 75% of its cash surplus to shareholders, amounting to over $39 million.

After more than two years working itself through the court system, the Michigan Supreme Court ruled in favor of the Dodge brothers' lawsuit. Ford was ordered to pay over $19 million to stockholders with $1.5 million in interest. The money hardly mattered to Henry Ford. As the majority stockholder, he owned 58.5% of FoMoCo stock. His payout was close to $12 million.

Henry Ford was determined to buy out his stockholders, so his company would be 100% family owned. While he and his wife Clara took an extended vacation in Southern California, his twenty-five-year-old son Edsel was entrusted with the task of buying out the minority stockholders. 

The opening bid offered was $7,500 per share. The Dodge brothers knew the bid was undervalued. They negotiated for $12,500 per share. On their original investment of $10,000 in 1902, the brothers made $9.5 million in dividends and sold their Ford stock in 1919 for an additional $25 million, realizing a grand total of $34.5 million.

After the settlement was announced, members of the automobile press asked John Dodge for a statement. "Someday," he said, "people who own a Ford are going to want an automobile." In two short years from 1914 through 1915, the Dodge Model 30-35 touring car ranked second behind Ford in total sales.

A 1915 Dodge four-door sedan used by the United States Army.

 

Dodge cars were clearly superior to Ford's Model T. They had solid all-steel bodies rather than sheet metal fastened to a wooden frame; the Dodge four-cylinder engine developed 35 hp, almost twice that of the Model T's 20 hp; the electrical system was 12 volt, compared to the Model T's 6 volt system; the Dodge car used a sliding-gear transmission, rather than the Model T's old-fashioned planetary transmission; and the stylish body came in a variety of colors, while the Model T came only in black.

By 1920, Henry Ford's protracted battle with the Dodge brothers and his heavy debt load financing the construction of the Rouge Plant left Ford close to bankrupcy.

But Ford's financial problems gave the Dodge brothers little comfort. While attending an automobile banquet in New York City, both brothers contacted the Spanish flu. John suffered for a week before dying at the age of fifty-six on January 15, 1920, at the Ritz-Carlton Hotel with his wife by his side. 

Horace was also critically ill in a room down the hall from his brother, but he recovered in four days. Horace never recovered emotionally from the sudden death of his brother who had been his business partner all of their adult lives.

Eleven months later, while staying at this Florida home, Horace died of cirrhosis of the liver at the age of fifty-two, with his wife and son at his side on December 10, 1920. His married daughter was overseas and could not make it back for her father's funeral.

In 1925, the Dodge widows sold their husbands' company to Dillon, Read & Company for $146 million to become the largest cash transaction in United States history, that is until 1928 when Walter Chrysler purchased the company for $170 million.

Chrysler boasted to the automotive press that the purchase of Dodge Motors was the smartest financial decision he ever made. The mid-priced Dodge fit nicely between  Plymouth on the low-priced end and Chrysler on the high-priced end. Chrysler Motors now took its place among Detroit's Big Three automakers.

The Tragedy of Edsel Ford