Samuel Zug - The Man Behind the Island

Samuel Zug

Samuel Zug is thought by some people to have been an industrialist, but that couldn't be further from the truth. He was a devout Presbyterian who took an interest in politics and human rights.

In 1836 at the tender age of twenty-years-old, Samuel Zug came to Detroit, Michigan from Cumberland County, Pennsylvania. Using money he saved as a bookkeeper in the Pittsburgh area, he went into the furniture making business with Marcus Stevenson, a Detroit investor.  

The prospect of endless stands of pine, oak and maple trees as raw material, and convenient access to Eastern markets by way of the Detroit River for their finished products made Detroit an ideal place for a young man to make his fortune. 

But in 1859 after twenty-three years in the furniture business, his partnership with Stevenson was dissolved leaving Samuel Zug a wealthy man to pursue real estate and political ambitions.

In 1859 (or 1876 depending on which source you choose), Samuel Zug purchased 325 acres of land along the Detroit River from Michigan's second Territorial governor, General Lewis B. Cass. Over 250 acres of the parcel was marshland with a sulfur spring bubbling up 1,200 barrels of mineral water a day.

The marshy peninsula of land was a part of Ecorse Township before it became the city of River Rouge. In unrecorded time, the land was rumored to be an ancient burial site for a number of native American tribes known to inhabit the area.

Samuel Zug and his wife Anna built a home on the island, but after ten years they decided that the marshland and natural sulfur spring on the site proved too much for them to endure. The Zugs surrendered the land to the red fox, water fowl, muskrats, and mosquitoes. The croaking frogs and singing insects were left to serenade the damp night air because the island was virtually uninhabitable.

In 1888, Samuel Zug authorized the River Rouge River Improvement Company to cut a small canal at the south end of his land. Known by locals as Mud Run, it was dredged out sixty feet wide and eight feet deep. 

Short Cut Canal at bottom of map was Mud Run.

The Zug family peninsula became a man-made island overnight separating it from the north end of Ecorse Township. The channel improved the flow of the Rouge River into the Detroit River, but it did little to circulate water around the newly formed island, leaving a slow-moving backwater.

On December 26, 1889, Samuel Zug died leaving his holdings to his wife, Anne, who died on June 10th,1891. It has been reported wrongly that Mr. Zug died in 1896. My source for the correct date of Zug's death comes from his tombstone in Detroit's Elmwood Cemetery.

The Zug heirs sold the island for $300,000 to George Brady and Charles Noble, who wanted to use the site for an industrial dumping ground. The island was diked with interlocking steel panels and back-filled with construction rubble and dredging waste to raise the ground above the water table and reclaim the land from its natural state.

Heavy industry was about to move onto the island but Mr. Zug never lived to see it. The island's namesake was "Waiting for the Coming of Our Lord" as the inscription on his grave marker proclaims.

In addition to being a bookkeeper and the owner of a successful furniture manufacturing company, Samuel Zug also is credited with being one of the founding members of the Republican Party, which was considered to be the progressive party of the day. Their first official meeting took place on July 6, 1854, in Jackson, Michigan.

The Republicans were an abolitionist party that came to national attention when they won 33% of the presidential vote from the Democrats and the Whigs in 1856. Four years later in 1860, they broke through the two-party system and elected Abraham Lincoln to the White House.

Samuel Zug was an anti-slavery advocate long before Lincoln was elected and The Civil War began. He bought and set aside a parcel of land for refugee slaves in the city of Amherstburg, Ontario, Canada, a destination of the Underground Railroad. What other support he gave to the Abolitionist Movement is shrouded in the dim history of time and whispers of the unrecorded past.

At the time of his death, Samuel Zug was unaware of the mighty industrial complex his soggy marshland would become. He would never know the history Zug Island would make possible or the long-term environmental impact the steel industry would have on the area and its people.

In Detroit's Elmwood Cemetery

Zug Island closes its steel-making operations in April, 2020.            

Detroit's Speedboat Champion Gar Wood

Garfield "Gar" Wood

One of the least remembered Detroit sports celebrities is speedboat champion Garfield "Gar" Authur Wood. He was known as the "Grey Fox of Algonac" by many in the speedboat racing world. He was the first person to go over 100 mph on the water. Gar Wood won five straight powerboat Gold Cup races between 1917 and 1921. He won the British International Trophy for Motorboats known as the Harmsworth Trophy nine times and retired from speedboat racing in 1933 to concentrate on business concerns.

Gar Wood was born in Mapleton, Iowa on December 4, 1880. His father was a patriotic Civil War veteran and named Gar after the current president James A. Garfield and his vice-president Chester Arthur. Gar was the third of twelve children. As a growing boy, Gar assisted his father who was a ferryboat operator on Lake Osakia in Minnesota. It is here where he learned his love of boating and developed his mechanical skill for inventing devices to solve mechanical problems.

Without any formal engineering training, Gar Wood invented the hydraulic lift for the titling beds of coal trucks in 1911 at the age of thirty-one. In addition to the dump truck, his company developed the self-packing garbage truck familiar in every corner of this country. In all, Gar Wood held over thirty United States patents making him a multi-millionaire by the age of forty.

Gar Wood and his eight brothers established the Wood Hoist Company which soon became Garwood Industries. Alongside industrial giants like Ford, Dodge, and Chalmers, the family built an industrial empire around the hydraulic lift which enabled Gar to pursue his love of speedboat racing.

In 1916, Gar Wood purchased his first motorboat naming it Miss Detroit. The following year he put a Curtiss "12" airplane engine in a speedboat against the advice of everyone and won the 15th Annual Gold Cup Race on the Detroit River. Fours years later, he set a new water speed record of 74.87 mph. In the next twelve years, he and his racing team built ten Miss America's and broke the water speed record five more times raising the speed to 124.86 mph on the St. Clair River in 1932.

Miss America X was the last of Gar Wood's racing boats. The $600,000 speed boat was powered by four 1800 horsepower, twelve cylinder Packard engines run in tandem in a double-hulled boat. The boat's stringers were made of top quality spruce with the rest of the boat made of mahogany. This was the first boat to go over two miles a minute using 10 gallons of fuel per mile when full open. After Wood won the international Harmsworth Trophy in 1932 and 1933, he retired from racing leaving his son to carry on the family tradition. Gar Wood did more to develop the American speedboat sport than anybody.

In the 1930s, Garwood Industries built a new boat plant in Marysville, Michigan capable of producing 1,200 quality custom boats a year. Their two basic commercial models were a 28' runabout and a 22' runabout. In all, the factory produced 10,000 boats before the company converted over to the war effort during World War II. The company had extensive military contracts for military hoists, hydraulic units, dump trucks, tow trucks, and transport trucks. After the war, Garwood Industries quit boat production in 1947.

In his later years, Wood worked on a commercially feasible, battery-powered electric automobile. His electric car used eight 12-volt lead batteries connected in a series to power two specially designed 90-volt, 2 hp DC motors. The top speed was 52 mph and cost about twenty cents to recharge the batteries. The car was named the Gar Wood Super Electric Model A and was featured in the July 1967 issue of Popular Mechanics.

Garfield Arthur Wood died from stomach cancer at the age of ninety on June 19, 1971 and was buried in Algonac, Michigan. Upon his death, Detroit News reporter George Van wrote, "To the public, he was Tom Swift, Jules Verne, and Frank Merriwell, with a little bit of Horatio Alger thrown in."

A short clip of Miss America X and Gar Wood in action winning the Harmsworth Trophy in 1932.
https://www.youtube.com/watch?v=CMlahrYMF74

Bill Bonds and WXYZ Channel 7 Action News

Bill Bonds WXYZ-TV Ratings Leader

 

 

 

"It's hard being Bill Bonds. You can't even imagine."--Bill Bonds

No other Detroit television news celebrity had more written about his every move and misstep than Detroit-born William Duane Bonds, better known as Bill Bonds. He was usually the number one news anchor in the Detroit media market for most of the 1970s, 1980s, and into the mid-1990s. Every point in the Arbitron and Neilsen rating television system translates into how many viewers a show attracts measured against its competition. Millions of dollars of advertising revenue is at stake. Over the years, Bonds was a cash cow for WXYZ-TV.

Bonds had a serious demeanor and expressive face on camera. A lowered eyebrow or a furrowed forehead spoke volumes about how Bill personally felt about the story he was reporting. What made Bonds literally stand out more on the screen than his cross town competition was he wanted to appear as big as possible for the home audience. His face and shoulders, including his fabled toupees, filled most of the screen. When he looked into the camera, viewers felt like he was looking back at them. 

After a Detroit Free Press reader poll in 1973 voted Bonds Detroit's Number One celebrity, Free Press staff writer Gary Blonston damned him with faint praise, "Bonds might not be the best newsman in town or even the best voice, but he certainly is the best theater in town. That explains much of why so many people are buying Bonds. He seems to be frequently overplaying the part of a television anchorman, except he really is one."

Over the years, Bonds had a love/hate relationship with the local press. Afterall, the free publicity is what kept his name in the news. Bonds has been described as flamboyant, pompous, arrogant, opinionated, insufferable, tart-tongued, and hot-tempered. Bonds has also earned himself many names like the Babe Ruth of Bombast, the Mad Prophet of the Airwaves, Emperor Bonds, Mr. News Christ, Billzilla, Infotainer, helmet head, scalp-weasel, rogue journalist, and the Sun King of Detroit News.

***

Billy Bonds was born in Detroit in the middle of a Michigan winter on February 23, 1932 during the depths of the Great Depression. He was the second of six children of Richard Bonds and Katherine Collins. What we know of Bill's childhood comes mostly from Bonds himself in a newspaper interview he did with Free Press feature writer Patty LaNoue Stearns in December of 1992 when he was sixty years old.

"I had a marvelous, loving childhood, thanks to my mother, Katherine, a bright caring Catholic homemaker. But I came from a very, very alcoholic family. My Scotts-Irish father was aggressive and domineering. My older brother Dick had a privileged relationship with him."

Bonds went on to describe an incident when he was in the first grade. "My dog got out and was hit by a car. My dad didn't want it in the house, so he put it on the porch in the dead of winter, and it froze to death. In the morning, he told me to throw the dog in the garbage. I was angry at my dad and with shovel in hand, I told him 'It's my dog. I'm going to bury it!' Standing up to my father empowered me and I liked it." This episode may be responsible for Bill's lifelong defiance of authority which marked much of his career.

Bonds grew up to be a rebellious student who was bored with his parochial education. He was encouraged to leave Catholic Central High school, then Royal Oak Shrine, followed by Berkley High School, and finally he dropped out of Royal Oak High School to join the United States Air Force and serve in Korea. While serving his country, Bonds passed his high school equalivancy test. When his enlistment was up, he used his G.I. Bill benefit to enroll at the University of Detroit, majored in political science, and graduated in 1960.

***

Bill Bonds' first broadcasting job was in Albion, Michigan at WALM-AM. He was paid one dollar an hour as a field reporter. From that modest beginning, Bonds followed opportunity and the road back home to Detroit to work at several local AM radio stations before landing a job in 1964 as on-air talent at the WXYZ-TV Channel 7 news department.

 

Within a year, Bonds was given an anchor position on a program that bore his name--Bill Bonds News. The fifteen minute color broadcast covered news, sports, and weather at 6:30 PM and 11:00PM. During the Detroit Riots of July 1967, the Channel 7 coverage was far superior to Channel 4 or Channel 2's coverage. 

Detroit Free Press media reporter Bettelou Peterson lauded the WXYZ-TV news team for their in-the-field coverage, "(They) outdistanced the other stations as the best TV news reporting in Detroit. Bonds' face was particularly expressive as he came back on camera after watching film clips that were broadcast as fast as the film could be developed and sent to the newsroom in real time, each time delivering a small editorial reflecting his feelings." During that terrible week, Metropolitan Detroiters were riveted to their televisions. Bill Bonds became a certified news celebrity.

In 1970, an anchor position opened up at KABC-TV in Los Angeles. Sensing this was a good career move, Bonds interviewed for the position and was hired. He worked there for two years before returning to Detroit. For some reason, the Bonds magic did not work in California's largest media market.

While in tinsel town, Bonds landed bit parts in two Hollywood productions. First in the TV show It Takes a Thief with Robert Wagner in 1970 and the following year in Escape from Planet of the Apes. In both instances, he played a TV news reporter which was not much of a stretch for him. Bonds was released from his KABC-TV contact in February 1971. He did not do well in the Los Angeles ratings and the station decided to go in a different direction.

Two months later, Bonds returned to WXYZ-TV Channel 7. In an interview with Detroit Free Press gossip columnist Bob Talbert, Bonds revealed what his problem in Los Angeles was, "They wanted happy news with the anchors laughing it up. I believe news should be serious and informative. Yakety-yak happy talk on camera did not come easy for me."

In the two years since Bonds had jumped ship, Channel 7 news ratings faltered. WXYZ station manager Donald F. Keck lauded Bonds for his "performance and personal involvement in the Detoit community. Bill's presence will greatly enhance our overall news image and competitive position in our market." Keck noted that WXYZ-TV's news approach will shift from a "light" news style used by their competitors in favor of a more "hard-hitting" approach.

In his gossip column, Bob Talbert broke down Bonds contract for his readers, "Bill Bonds landed a $50,000 a year contact for anchoring their 6:00 PM and 11:00 PM newscasts. His primary responsibility is to boost WXYZ-TV's ratings."

***

With Bonds' return to WXYZ-TV, the station aggressively expanded its news department to make it more competitive in their television news market. Their news programs were expanded and renamed Channel 7 Action News and given a new on-screen look. The musical introduction was the same news theme that the ABC network used in its four other mega media markets: New York, Los Angeles, San Francisco, and Chicago.

The music was an expanded version of a brief melody taken from the movie score of Cool Hand Luke written by Lalo Schifrin for the famous tar-spreading scene. The musical interlude had a teletype-sounding melody that commanded viewers' attention. Following the lead-in, Bonds welcomed his audience and began reading the teleprompter. WXYZ's ratings began to slowly rise.

Channel 7 raided on-air talent from Detroit's other news organizations. From Channel 2, they lured Marilyn Turner to do the weather segment, and to balance Bonds' hard edge, amicable John Kelly was brought in to co-anchor the newsdesk. For sports, Dave Diles continued his segment until he decided to leave the station over a personal issue. That left an opening for Channel 7 to bring in Al Ackerman from Channel 4, who had just been fired for editorializing on the air, something Channel 7 encouraged. The advertising department began running ads proclaiming "We Got Who You Wanted." Their persistence paid off. Within two years, Channel 7 Action News was the top-rated news station in Detroit.

 ***

Bill Bonds' triumphant return to his hometown was marred by an incident which foreshadowed what would ultimately end his career. Early Sunday morning on November 18, 1973, Bonds, his brother, and their wives were returning home after dining at a West Bloomfield restaurant. Bonds (41) told police that his car was sideswiped by Kenneth Moody (18) of Milford, Michigan, before Bonds' car lost control and went into a ditch. Bonds yelled at Moody and a fistfight ensued. Neither Bonds nor Moody, a student at Michigan State University, filed assault charges. Moody received a ticket for reckless driving. Bonds called a tow truck.

WXYZ-TV spokesperson told the press that Bonds was "a little shook up, and he aches a little, but other than that, he is fine." Bonds was sidelined from his anchorman position for a week to recover from the beating he took. He was taken to William Beaumont Hospital where he was treated for bruises, a swollen eye, and a possible hairline fracture of his cheekbone.

In January 1974, WNBC-TV in New York was shopping for a new anchorman. WXYZ offered Bonds a $75,000 contract to keep him in Detroit. Afterward, the Action News team scored their highest ratings to date, but to his station's chagrin, Bonds was arrested in West Bloomfield Township for drunk driving, littering, and driving without a license on May 5, 1974.

After a patrolman witnessed Bonds throwing a paper cup from his car into the street, he was stopped. Corporal Dan Pitsos determined that Bonds was drinking in his car and drunk. When asked Bonds to show his driver's license, he could not produce it. Bonds was taken to the Oakland County Jail in Pontiac and was held for six hours until his wife Joanne posted a $100 bond.

Bonds was charged with drunk driving and littering, but the charge of failing to carry his license was dropped. WXYZ-TV spokesperson Phil Nye refused to say whether the station would take disciplinary action against Bonds if convicted. Reaction from viewers about Bonds was mostly supportive and favorable.

Bonds pleaded guilty on October 8, 1974 to a reduced charge of driving with visibility impaired "due to the consumption of intoxicating liquor." He was ordered to enroll in Oakland County's Alcohol-Highway Safety Program. Under the reduced charge, the conviction would remain on Bond's driving record for seven years rather than life, and he received four bad-driving points instead of six. Bonds also had to surrender his license plates for thirty days. Because he refused to take a police breathalyzer test, his driving privilege was suspended for ninety days. 

WXYZ-TV general manager Jim Osborne announced that because this was Bonds' first offense, the station planned no disciplinary action, but in January 1975, Jac LeGoff from Channel 2 News jumped stations and slid into Bonds' primetime co-anchor spot at 6:00 PM, cutting Bonds back to the 7:00 PM and 11:00 PM News. 

By the end of the month, Bonds suffered a mild heart attack while on a business trip to Ft. Lauderdale, Florida. Only the week before, he had recovered from the flu at Bennett Community Hospital. Bonds took a leave of absence to recover his health and returned to Channel 7 on May 5, 1975 to anchor the 7:00 PM news, again just in time for the May ratings sweep.

On June 12, 1975, Bonds announced that he was moving to WABC-TV in New York City at the end of August, for a salary reported to be somewhere between $120,000 to $150,000. But only eleven months after taking the WABC anchor job, Bonds returned to Detroit and was glad to be back. The New York City media market was so huge that Bonds made little more than a blip in the ratings, so his contract was not renewed. Bonds returned to the WXYZ-TV Action News Team to co-anchor with John Kelly.

***

Bonds was at the top of his game. His agent negotiated a multiyear contract which began at the $200,000 mark. Bonds was the highest paid newsanchor in town. Despite his tarnished history at Channel 7 for excessive absences from the newsroom and bad publicity for two alcohol-related incidents, Bonds remained the number one anchorperson in the Detroit media market.

In the Detroit Free Press' annual readers' poll taken in September of 1981 for Detroit's most popular local anchorperson, Bonds netted 1,929 votes of over 7,000 ballots cast. Mort Crim of Channel 4 was in second place with 676 fewer votes. No other Detroit anchorperson could come close to Bonds popularity with the general public.

When Bonds withdrew from the local Emmy Awards competition in 1980, he called the awards "ludicrous, insulting, and a sham." Bonds was the only news celebrity to publicly withdraw from the televised event. He told WXYZ-TV vice president and general manager Jeanne Findlater, "I am not going to play the part of an Eight Mile Road whore because of the pimping that's going on for these little statuettes."

Bonds pointed out that unqualified people outside the television news community (actors, sports celebrities, advertisers, and academics) chose the nominees, and a Channel 2 executive was chairman of the nominating committee. Channel 2 received 37 nominations, Channel 7 received 19, and Channel 2 received just 16. There was a clear conflict of interest.

After the televised event, The Detroit Chapter of the National Academy of Television Arts and Sciences announced that the Detroit Emmy Awards would no longer be broadcast because of public controversy and bad ratings. Such was Bill Bonds' influence over the local media scene.

But Bonds was about to be brought low with the death of his oldest daughter. On December 16, 1981, tragedy struck the Bonds' family when Joan Patricia Bonds (18), home for winter break from Michigan State University, was killed in a head-on collision with another car on a winding stretch of Commerce Road in Orchard Lake. Her Volkswagen Rabbit was hit by a Mercury driven by Russell William Brown (34), when it was believed his car crossed the center lane. Brown suffered a concussion and was treated at Osteopathic Hospital and released. Both cars were totalled.

The Orchard Lake Police investigation revealed that both Joan Patricia Bonds and Russell William Brown were legally drunk when the accident occured. Brown's blood alcohol level was 0.19 and Joan Bonds' blood alcohol level was 0.17. In Michigan, a person is legally drunk with a level of 0.10. Drunken driving was a misdemeanor carrying a maximum penalty of 90 days in county jail and/or a $500 fine. Brown was charged with the head-on crash. 

Bill Bonds was off the air for almost three weeks after the death of his daughter before returning to anchor Channel 7's 6:00 PM broadcast. At the end of the hour-long newscast, Bonds, holding back tears, thanked the many viewers who had called or written to express their condolences.

Bonds' health began to deteriorate in 1982. He complained his back and legs began to give him problems and sidelined him from December until February. WXYZ-TV spokesperson told the press that Bonds was on special assignment to downplay his absence.

On October 15, 1983, Bonds (50) collapsed in Metro Airport just before his scheduled flight to Tokyo to cover Mayor Coleman Young's tour of Japan. He complained about acute stomach pains and difficulty standing up and was taken to Wayne County General Hospital and held for tests and observation for several days. He missed his trip. Ruth Whitmore, spokesperson for Channel 7 said, "(Bill) needs rest. We won't push him to travel." Medical tests indicated that doctors found no heart damage. Bonds returned to the news desk the following Wednesday.

On Friday, February 3, 1984, Bonds was hospitalized for exhaustion. His physican said his patient was suffering from persistent problems with his lower legs. Numerous station sources believed Bonds' recent round of health problems were the result of grief over the death of his daughter. Others believed  he was being treated for drug and alcohol dependency. After a month of recuperating, Bonds returned to the anchor desk. 

Ten months later, Bonds' wife Joanne Sipsock (47) filed for divorce. They were married for 24 years and had four children: Joan [deceased in 1981], John, and twin daughters Krissy and Mary. By all accounts, it was a messy divorce. Some unspecified time later, Bonds announced that he had a "significant other" named Karen Field, who was a manufacturer's sales representative. His health and general disposition improved.

***

Bill Bonds' most notorious moment to date of his broadcasting career happened on Friday, July 14, 1989. At the end of his 11 PM broadcast where he was noticeably slurring his words, Bonds challenged Mayor Coleman Young to a charity boxing match to benefit the Detroit Public Schools athletic program. He proposed a one-round showdown at the Palace of Auburn Hills on August 11th during halftime at the Detroit Pistons' charity all-star exhibition game.

Mayor Coleman Young and Bill Bonds eating coneys downtown.

Bonds suggested that both he and Mayor Young put up $10,000 each to donate, along with the proceeds of the exhibition basketball game, to help restore varsity sports in Detroit.

Local media wags dubbed the fight "The Showdown in Motown" and "Malice at the Palace." One reporter wrote,"This is a way for Bill Bonds and Detroit Mayor Coleman Young to settle the accumulation of small but distracting grievances between them."

Then, Bonds was absent without official leave from his Monday, Tuesday, and Wednesday night broadcasts. Station manager Tom Griesdorn arranged an impromptu news conference on Thursday to end speculation. "Bill called me earlier today and asked for some time off, vacation and personal leave, and we granted that request." 

Griesdorn refused to comment on the barage of questions that followed. Usually, he answered "No comment!" or "That's none of your business." The entire incident was a public relations disaster for Channel 7.

Some Channel 7 staffers, pleading for anonymity, leaked the news that Bonds asked the station for help and some time off to enter an unidentified medical facility for an unspecified treatment. Three weeks later, Griesdorn confirmed WXYZ-TV's worst-kept secret, "Bill Bonds revealed that he has a problem with alcoholism, and he has checked himself into a California clinic for treatment."

After drying out, Bonds returned to the newsdesk in August. At the end of his 6 PM newscast, he confessed publicly that he was an alcoholic, but a sober one ready to do the news once more. Maybe this time he would win his battle over the bottle. For now, he would have to be satisfied with winning over the hearts of many Detroiters, who were all too familiar with alcohol addiction in their families.

***

In 1991, WXYZ-TV signed Bonds to a long term contract (5 to 7 years) for a million dollars a year prompting many people to wonder why he was worth so much considering his checkered history at the station. The answer was simple. Advertising rates were dependent on ratings achieved. Bonds was a ratings generator for the station for most of his long career. He appeared twice daily anchoring the news, he hosted prime time specials, anchored local election coverage, and made countless public appearances for the station. Being number one in his media market for twenty consecutive years earned Bonds the nickname "The Million Dollar Man."

Always impeccably dressed on camera, Bill often wore Levis or shorts at the newsdesk.

Bonds kept his nose clean until an incident in April 1994 when his briefcase did not make it through security screening at Metro Airport. A pair of brass knuckles was detected at the inspection checkpoint. Although possessing a weapon was illegal in Michigan, the Wayne County Assistant Prosecutor said he determined there was "No criminal intent in this case. The brass knuckles were accidently possessed."

Bonds told authorities "I own four briefcases and grabbed the wrong one. Someone gave the brass knuckles to me as a gag-gift at work. I threw them in a briefcase and forgot about them." The knucks and the briefcase were turned over to airport police to be destroyed.

Once again, Bonds' celebrity status saved him considerable legal fallout, and he was able to catch his flight to New York City. Critics familiar with Bonds' background wondered, "How many bites at the apple can one person take?" Detroiters were about to find out.

***

On Sunday, August 7, 1994, Bonds was arrested on suspicion of drunk driving following a twenty-mile pursuit. A 1991, teal-blue Jaguar XJS was veering erratically on northbound Southfield Freeway. A driver called 911 and reported the incident. The sportscar swerved west onto I-696 before exiting at Orchard Lake Road. At a red light, a red Ferrari pulled up next to the Jag and revved its engine. Both cars peeled their tires when the light turned green, the Ferrari pulled out in front leaving the Jag fishtailing in its dust.

Another witness called 911 reporting that he saw Bill Bonds pull into a gas station to fuel up. On the way out of the station, Bonds smacked his car into a lamppost and then verred onto Indian Trail coming within inches of colliding with another car. As Bonds turned west down Commerce Road, five police cars closed in on him. It was soon discovered that the Jag did not belong to Bonds. It was a Channel 7 company car that he was joyriding in.

The Orchard Lake Police used video and audiotape to record Bonds as he performed a sobriety test while seated in the car. He declined a breathalyzer test and a standing sobriety test, citing neurological problems from an unspecified orthopedic condition--an excuse he had used successfully before.

Police later obtained blood samples after the arrest which showed Bonds' blood alcohol was 0.21%--twice the legal limit. He was jailed for twelve hours until his second wife Karen posted bail. If convicted, he faced six months in jail, a $500 fine, a suspended license for six months, and community service. Two days later, Free Press reporter Susan Ager wrote, "Bonds is captivating because he is an exquisitely flamboyant failure at self-improvement."

This incident threatened to end Bonds' reign at the summit of Detroit television news. Station manager Tom Griesdorn announced to the press that Bonds "asked for and was granted a personal leave of absence, the duration of which will be determined by the outcome of the allegations." Bonds remained in seclusion at his Union Lake home.

On August 11, 1994, Bonds was suspended from WXYZ-TV by Griesdorn pending "successful completion of alcohol treatment in Atlanta at Talbott-Marsh Recovery Center until his health is up to speed. The station wishes Bill Bonds every success as he sets about combating his addiction to alcohol once and for all." This was Bonds' third attempt at alcohol rehabilitation.

On December 2, 1994, Bonds pleaded guilty to a reduced charge of driving with an unlawful blood alcohol level; the driving under the influence charge was dismissed. His sentence included 12 months of supervised suspension with a 270-day license suspension, continued outpatient alcoholism treatment, a $1,115 fine exclusive of court costs, and attendance three times a week at Alcohol Anonymous meetings. If he did not comply with all stipulations of his sentencing, he would be jailed for 90 days.

On January 11, 1995, WXYZ-TV fired Bonds. "We've simply decided to hold our head high and face the future without Bill Bonds," said General Manager Griesdorn. "This is not a personal decision but simply a judgement about what is best for the station's long-term interest." Bill Bonds' long career with WXYZ-TV was over. Despite attempts to regain his footing at other Detroit media outlets, the old magic was gone. He was reduced to being a pitchman for Turf Builders and Gardiner-White Furniture.

A collage of photos from Bill Bonds' funeral.

On December 13, 2014, Bill Bonds died of a heart attack at St. Joseph Mercy Hospital in Pontiac, Michigan at the age of eighty-two. His visitation was on December 18th at Lynch & Sons Funeral Home in Clawson, with a funeral mass held at Holy Name Catholic Church in Birmingham the next day.

Despite Bonds' human failings, many thousands of working-class Detroiters admired him for his pluck, bluntness, and tenacity. He will be remembered for his on-air swagger, piercing gaze, defense of the underdog, and his authoritative delivery of the news.

John Bonds speaks at his father's memorial service

Diana Lewis--Detroit Icon 

Brave New World of Betty Boop

Classic Betty Boop Sketch

Betty Boop was a music novelty character who was a sex symbol during the Great Depression. She was a caricature of Roaring Twenties flappers--young women who smoked cigarettes, drank alcohol, drove cars, and danced the Charleston in speakeasies. Betty Boop became known as the "Boop-Oop-a-Doop girl." Her personality can best be described as moxie.

Max Fleischer with his creation.

Betty was a creation of Max Fleischer Studios targeted for an adult movie audience during the 1930s. She wore short dresses, high heels, garters, and contoured necklines. Betty's "innocent sexuality" was a mixture of girlish naivete and vampish allure which some people would define as infantilizing women.

In 1932, jazz singer Cab Calloway performed in the famous film short "Minnie the Moocher" singing that evocation song while the video blended into a Betty Boop animation which defined her character and made her a star. This musical short was one of the original music videos and the song became Calloway's signature theme song for subsequent stage appearances.

As Betty's popularity progressed, many of her early cartoons found her fighting off predatory men trying to compromise her virtue, making some modern American women view Betty as a feminist icon against sexual harassment. By 1934, the Hayes Production Code forced animators to tame the Boop character by making her a ambitious career girl trying to make it in the big city. She began wearing appropriate business attire and less jewelry. The newer cartoons lost their edge and their popularity--the last of the original cartoons was made in 1939. The Betty Boop series gained a new audience when her cartoons were released for television making Betty an American cartoon superstar.

Helen Kane

Betty's "baby doll" voice was similar to the voice characterization of actress Helen Kane whose musical comedy stage career had faded by 1931. Kane brought a $250,000 infringement lawsuit in 1934 against Paramount Pictures for "deliberate caricature exploiting her personality and image."

Esther Jones

During the trial, it was discovered that African American cabaret performer Baby Esther (Esther Jones) used a similar vocal style in her Harlem Cotton Club act. Even the scat "Boop-Oop-A-Doop" was created by Jones as a vocal jazz improvisation. An early jazz novelty short film was found featuring Baby Esther performing her "baby doll" style. The New York Supreme Court ruled that the "baby doll" technique did not originate with Kane. 

Six different actresses portrayed the voice of Betty Boop. Two of them--Margie Hines and Mae Quistal were also the voice of Olive Oyl in the Popeye cartoons of the same era. 

Although the series ended in 1939, Betty's character appeared in two television specials in the 1980s, and she made a cameo appearance in the feature movie Who Shot Roger Rabbit? in 1988. Her image is still popular worldwide and has become a merchandising goldmine for King Features Syndicate.

Link to "Minnie the Moocher"

Hoarders Henry and Clara B. Ford

Clara B. and Henry Ford

After Mrs. Clara Bryant Ford died at the age of eighty-four on September 29, 1950, lawyers, executors, and archivists discovered in the Ford family's Fair Lane mansion a massive accumulation of memorabilia and business documents tucked away in shoe boxes, desk drawers, file cabinets, and dressers.

Among their findings in the fifty-five room, greystone mansion were records from the earliest days of the Ford Motor Company (FoMoCo), 25,000 assorted photographs, bales of greeting cards tied with string, blueprints, contracts, maps, legal documents, personal letters, magazines, newspaper articles, and Henry Ford's "jot books."

Archivists filled 24 document boxes with Christmas cards alone and another 11 boxes with financial receipts for common household expenses from 1889 to 1950. Also found lying around carelessly was $40,000 in loose cash, 10,000 unopened letters, and many uncashed dividend checks.

Fair Lane Mansion

In their fifty-nine-year marriage, Henry and Clara lived in twelve different places before they built Fair Lane, and apparently neither of them ever threw anything away. Collectively, the treasure trove of documents was dubbed the Fair Lane Papers and occupied more than 700 feet of shelf space in double-tiered, steel document racks installed above the filled-in indoor swimming pool at the mansion. A full-time staff of sixteen historians, librarians, and archivists was hired by the Ford Foundation to organize and catalogue this vast, new documentary resource.

The operation was split into two units. The Records section was led by Dr. Richard Ruddell, a professional librarian whose team cataloged, annotated, and microfilmed over five million perishable papers and photographs. Their offices were on the main floor at Fair Lane.

The Living History section was led by Dr. Owen Bombard of Columbia University. His office was the master bedroom upstairs where Henry Ford had died six years before. The combined objective of both units was to assemble a rounded picture of the late industrialist.

Dr. Bombard set out to capture the living history about Henry Ford by interviewing and recording three hundred people who knew Mr. Ford. Participants were asked to share their tape recorded memories of the auto magnate. Only five people declined the invitation. Two people said they had nothing significant to add, and three former FoMoCo employees harbored resentment against the old man and did not want to be recorded.

On May 7, 1953, Detroit Free Press feature reporter Ed Winge asked Dr. Bombard in a interview if former Ford security chief Harry Bennett would be invited to record his memories for the oral history project. Bombard cautiously replied, "Bennett hasn't been approached yet. But he may be contacted in the future if it is felt that he has something to contribute."

For background, Harry Bennett published his autobiography in 1951 titled We Never Called Him Henry about his controversial years as Mr. Ford's right-hand man and company enforcer. The Ford family was united in their contempt for the former Ford Security chieftain, although a copy of his book is one of many books written about Henry Ford in the archive's collection.

Throughout the1920s and 1930s, Henry Ford was the world's best known American citizen. Because of the intense public and world interest in the enigma that was Henry Ford, his decendants opened the Fair Lane archives to historians, scholars, and authors. The Fair Lane Papers collection has since moved to the Benson Ford Research Center adjacent to Greenfield Village.

Henry Ford's Tough Guy--Harry Bennett 

Detroit Pitchman Ollie Fretter

Ollie Fretter

Born in Cleveland, Ohio in 1923, Oliver "Ollie" Fretter moved with his parents to Royal Oak, Michigan when he was in his early teens. He graduated from Royal Oak Dondero High School in 1941. After serving in the military during World War II, Fretter borrowed $600 from an uncle to open an appliance repair shop.

By 1950, twenty-seven-year-old Ollie Fretter decided he may as well sell home appliances and consumer electronics. With the post-war G.I. Bill and Veterans' Administration funding boom, America moved from a nation of renters to a nation of home owners. Selling appliances and electronics was a forward-looking career move for Fretter. His first store opened on Telegraph Road, north of I-96 in Redford, Michigan. Within ten years, Fretter had eight Detroit area stores.

Throughout the 1950s and 1960s, Fretter Appliance and Electronics ran print ads in all of Detroit's major newspapers. The ads ran on Mondays to advertise mid-week Wednesday sales and on Fridays to generate weekend sales. The ads featured photos of appliances with the "Lowest Prices in Town" listed beneath them. Fretter's headshot was prominently displayed near his slogan, "If I can't beat your best deal, I'll give you five pounds of coffee."

Typical Fretter Appliance Print Ad

An unidentified Fretter employee revealed to a Detroit Free Press reporter, "Fretter gave away about 200 pounds of canned coffee a month costing about $500. When coffee prices rose, Fretter ordered one-pound cans of coffee with the label Fretter's House printed on them listing the weight as five-pounds. Somehow, Fretter got away with it. The cans became gag items that most customers were good-natured about. My guess is these short-weight coffee cans would be valuable collectors' items today if any have survived.

In 1971, Ollie Fretter increased his advertising budget and shifted into television advertising. He starred in his own commercials projecting a hokey, amateurish charm 40 or 50 times a week over most small market TV stations. His ads ran in the afternoon and late nights when buying television time was cheaper than prime time.

At first, Ollie Fretter played it straight as an owner/pitchman, but to distract his potential customers from the mind-numbing repetition of his commercials, he began hamming it up with all sorts of silly promotions like dressing as various characters. Sometimes, he would appear as a Gypsy violist, a mountain man, George Washington on President's Day, Uncle Sam on the Fourth of July, Johnny Cash, or Mother Nature. He would do almost anything to sell a refrigerator, a vacuum cleaner, a television, or a stereo system.

Ollie Fretter became Detroit's King of Local Advertising despite newspaper columnists ridiculing him in their editorials. He cried all the way to the bank. When Detroit Free Press reporter James Harper asked Fretter why he appeared in his own commercials, he replied, "People like to think they're dealing with the owner of a business. A too professional approach is not good. People like to think they're listening to somebody just like them."

In May of 1980, Michigan Attorney General Frank Kelley brought a $25,000 lawsuit against Fretter Appliance and Electronics for violating the Item Pricing and Deceptive Adverstising Act. The company's media advertising and signs that hung in their chain stores proclaimed "The Lowest Prices in Town." Ollie Fretter and his lawyers failed to provide documented evidence to backup that long-held claim.

Fretter updated his company's advertising by making the products the focus. An off-screen announcer described the appliances and electronics featured that week. At the end, Fretter's image was superimposed over the products with him saying, "The competition knows me, you should too." The new approach reflected the loss of Fretter's consumer protection lawsuit and the increasing competition from Highland Appliance.

But there was also a new threat--the big box appliance stores popping up along the retail horizon. Advertising had gone from cute to cutthroat. By offering lost leaders (items retailers sold at a loss) big box stores like Best Buy, Circuit City, and Sam's Club undersold their competition. Fretter rolled the dice and took his company public on the New York Stock Exchange in 1986 to raise capital and expand into new markets to compete nationally.

Fretter's long-time competitor Highland Appliance filed for Chapter 11 bankrupcy in 1992. It owed its creditors $241 million dollars. Best Buy saw an opportunity and stepped in to fill the retail void by opening six big box stores in the Detroit area by the end of 1993.

Fretter bought up his biggest competitor Silo Electronics, but Silo hadn't posted a profit since the early 1980s. Fretter assumed Silo's debt and lack of liquid assets but expanded into more states anyway. The bottom dropped out of consumer electronics market due to stiff competition and falling stock values. Fretter spread his assets too thin and banks refused to lend him any more money. By 1995, all Silo Electronics stores closed, with all Fretter stores closing by the end of June 1996. Ollie retired after forty-six years in the retail business.

Fred Yaffe, president of the advertising agency that handled the Fretter account from1992 until 1995, noted, "It wasn't any one thing that killed Fretter's business. It was a bunch of things that all happened at once. He had serious competitors with deeper pockets, constant price wars in the appliance and electronics industries, and a lack of new products like VCRs and handheld video cameras."

Oliver "Ollie" Fretter lived out his life in Bloomfield Hills and died at Beaumont Hospice on June 29, 2014 at the age of ninty-one. He was survived by his wife of sixty-five years Elma M., his adult children Laura and Howard, and his grandchildren Alexandra, Andrew, and Catherine.

"Ollie's Ooop" Sale (1979) 

The Long-Awaited Ambassador Bridge Connects Detroit with Windsor

Ambassador Bridge Announcement--Detroit Free Press

When the automobile business took off early in the twentieth century, the need for an international bridge connecting Detroit with Windsor to expand the auto industry and increase international commerce became apparent, but securing government funding for the bridge project was a hard sell fraught with political red tape and delay. The highest-profile person supporting the bridge project was automobile magnate Henry Ford. "The only way to get things done today is by private business," Ford said.

A team of Detroit business leaders incorporated the Detroit Bridge Company and sought out a former Detroiter, successful New York City banker Joseph A. Bower. Bower sold securities to finance the project and was able to raise $23.5 million in privately financed funds, including his own investment.

The project details were presented to the Detroit Common Council and approved unanimously. But one dissenting voice vetoed the project, Mayor John W. Smith. In additional to several ambiguities in the project's prospectus, including revenue for the city of Detroit, Smith was rightly concerned that the bridge deck would only be 135' above the Detroit River.

Mayor Smith, mindful of the future, realized that 135' would limit future navigation of larger freighters. The project engineers went back to the drafting table and re-engineered the bridge to be 152' above the water.

Recognizing the long-term value of the bridge and the threat any further delays might pose to the overall project and his substantial investment, Bower assumed the $50,000 cost of a referendum in a special election supporting bridge construction. The referendum passed by an eight to one margin on June 28, 1927. The next month, McClintic-Marshall engineering firm was awarded the bridge contact which ran from August 16, 1927 until August 16, 1930.

The penalty for late completion would require the firm to pay the interest on the securities until the bridge could generate revenue. If they finished construction early, they would be entitled to half of the bridge's revenue until the official end of the original contract. The newly christened Ambassador Bridge opened six months ahead of schedule despite having to change out the original suspension cables which were found to become brittle in freezing weather. They were quickly replaced with cables spun with stronger cold-roll steel. Still, the bridge cost came in 1% under the original budget allocation.

When finished, the Ambassador Bridge was 1.5 miles long, requiring 21,000 tons of steel. The clearance from the Detroit River was 152' but the bridge's roadway never rises above a gentle 5% grade. The four-lane roadbed (two coming and two going) was 47' wide with an 8' wide pedestrian sidewalk on the west side of the bridge. The bridge was anchored on the American side on West Jefferson and 21st Street. On the Canadian side, the anchorage touched down on London St and Huron Line Road in Sandwich, Ontario.

Opening day ceremonies coincided with Armistice Day (Veteran's Day) Monday, November 11, 1929. An estimated 100,000 from both sides of the Ambassador Bridge were on hand to cheer the ceremonial opening. With much pomp and circumstance, dignitaries from both countries held cermonies on their respective sides of the bridge. At 3:15 pm, Canadian bands played patriotic selections such as "God Save the King" and "Oh Canada," while at the same time, American bands on their side played tunes like "America" and "The National Anthem."

Following the musical programs, speeches were made by dignitaries on both sides of the bridge. Then, bronze "Friendship Tablets" designed by New York sculptor Jonathan M. Swanson were unveiled on the anchorages on both sides of the bridge. The plaques celebrated more than 115 years of friendship between the United States and Canada. The ceremony ended when dignitaries met at the exact international boundry. They shook hands and cut a white, silk ribbon. Then in concord, sirens and fog horns of river craft sounded continuous acclamation while many airplanes soared and circled above the bridge.

The bridge was originally scheduled to open in 1930 which is what the plaques reflect.

In what only can be described as a loosely controlled riot, joyous crowds on both ends of the bridge swarmed the deck. When the roadbed became so crowded that people could not move, some of the braver revellers climbed the construction catwalks on each side of the bridge to the top of the piers. It took well into the night before the bridge was cleared and secured again.

Photo from Windsor Star.

Four days later, the Ambassador Bridge opened for business. The opening was signaled by the passage of two cars filled with dignitaries from each country that left simultaneously from each side of the bridge. They honked in friendship as they passed at the center of the bridge and a signal cannon boomed to officially open the bridge to the toll-paying public. Cheers and applause broke out on both ends of the bridge.

The Ambassador Bridge was now officially open. An estimated 235,000 persons crossed the bridge the first day--35,000 of them were pedestrians. Traffic was backed up almost two miles on each bridge approach with people wanting to claim bragging rights that they had crossed on the first day.

On opening day, American customs officials reported that eleven quarts of whiskey were seized in three separate incidents. Prohibition was still in effect on the American side. At 8 pm, a man carrying four quarts, and at 9:15 pm, a woman carrying six quarts were detained by customs inspectors. Both people used the same excuse, they needed the whiskey to make holiday fruit cake." Just after 11 pm, a single quart was found tucked under the back seat of a car.

It was determined by customs agents that none of the instances was a commercial violation. The smuggled Canadian liquor was confiscated and the offenders were released after paying a $5 fine for each quart.

The Ambassador Bridge had the misfortune of opening just twenty-one days before the Great Depression struck. To compound the misery of the bridge's investors, the new Detroit-Windsor Tunnel opened downtown the following year charging lower automobile tolls. One factor remained in the bridge's favor though, the Detroit Bridge Company held a monopoly as the only Michigan international crossing for the commercial truck business.

When World War II broke out just over a decade later, American gas rationing dramatically cut automobile bridge traffic, but commercial truck traffic increased due to the war effort. In 1944, two years into the United States entry into the war, the Ambassador Bridge became profitable for the first time. Investors were paid 75 cents per share which began an unbroken stream of dividends every year since.

Gordie Howe International Bridge