Detroit's Ghost Town Delray and O-So Memories

O-So pop was a local Detroit soft drink sensation bottled in Delray at 8559-61 W. Jefferson Ave. Not as famous as Vernor's Ginger Ale but just as beloved. John Kar's bottling works opened in 1922, located north of the Peerless Cement factory and just south of the old Delray Bridge onto Zug Island, also known as the "one way bridge" no longer in use.

Adults from the Baby Boomer generation remember that O-So was the bargain pop of our day. The clear-glass bottled soft drinks were colorful and the flavors were fabulous. Linda J. Kulczyk remembers watching the mechanized bottle filler in action. "The place smelled like bleach and sugar water. Rock and Rye was my favorite flavor," she wrote on the Old Delray facebook site.

Other popular flavors were creme soda, lemon-lime, cherry, grape, strawberry, root beer, and orange. I don't believe they had a cola drink, though I could be wrong about that.

John A. Stavola, Jr. remembers "as a kid, they bottled the soda right there and the dude (perhaps Ed Kar, son of the founder) used to fish right out of the back window of the place." Diana Bors McPeck used to work there when she was young. Her grandparents were friends with the owners. Diana recalls, "I was paid in pop!"

One of the old timers working the same shift as me at the Zug Island coke ovens was nicknamed 'Pop'. He would buy several cases of assorted flavors of O-So pop every day in the spring and summer and roll them in from the parking lot on a hand truck (dolly) with a cooler full of ice. Pop sold the stuff for a dollar a bottle, a 400% markup. He also sold salted peanuts in the summer and fresh roasted chestnuts in the winter. On a hot day, everyone was glad to hear him call out "COLD POP." He was a door machine operator on the receiving end of the ramming machine. For the life of me, I can't remember his real name. Everybody just called him Pop.

When I worked as a laborer at Zug Island in 1967, the Delray downtown area already showed signs of two decades of neglect. Many of the shops and second story residences became little more than tenements for transient workers. After the Detroit Riots in July, the writing was on the wall for Delray. Like many other Detroit neighborhoods, White flight went into hyper-drive.

It is always sad to see an established community fall into ruin and abandonment. But almost one hundred years of history and heavy industry had taken its toll on the Delray neighborhood and turned it into what it is today, a virtual ghost town within the Detroit city limits. 

Delray lost its ethnic heart and soul in the sixties and seventies. What was once a vibrant European mixture of Hungarian, Slovakian, and Polish immigrants dispersed among the Detroit suburbs, notably the Downriver areas of Allen Park, Lincoln Park, and Wyandotte.

Now, all that's left of the Delray neighborhood are mostly memories and photographs fading in family albums. Remember any of these places? First Slovak Church (Holy Redeemer), St. John's Catholic Church, The Hungarian Village Bakery, Hevesi Cafe (with dining and dancing), Joey's Stables, Fox Hardware, Szabo's Meat Market, Delray Baking Company, Al's Bar, Kovac's Bar, and King's Chinese Restaurant. They are gone but not forgotten.

Realistically, Delray is zoned for heavy industry and will never recover as a viable residential area. But I could be wrong. What impact the new Gordie Howe International Bridge will have on Delray is yet to be known or felt, but it marks a new age for Delray. One thing is for certain, the area is ripe for redevelopment.

For more detailed information on the community of Delray, check out this link: http://en.wikipedia.org/wiki/Delray,_Detroit

Rita Bell's Prize Movie

One ot the most beloved ladies in Detroit television history was Rita Bell Connolly, a graduate of Marygrove College with a business degree in public relations. Rita landed a job with the Detroit chapter of the United Way in the mid-1950s and sat on the boards of many non-profit service organizations around town. She was a member of the Women's Advertising Club and a much sought-after speaker.

While singing at a Wrigley's corporate event, a WXYZ-TV executive was struck by Rita's presence and personality--not to mention her wholesome beauty. He asked Rita if she might be interested in working on local television. Once she determined that the offer was legitimate and not a come-on from a corporate Lothario, she recognized what an opportunity it was and agreed to give it a try.

On Monday, April 29, 1957, Rita made her television debut on Lou Gordon's Midnight News Hour with a short segment at 12:15 am called Forecasts and Fashions where she gave the next day's weather report and some fashion news. Rita made history by becoming Detroit's first woman weather forecaster. It wasn't prime time, but Rita proved she had screen presence and was confident appearing on camera.

On the advice of the station manager, Rita dropped her maiden name and became known as Rita Bell, which had a distinct ring to it. The following year, Rita landed a better time slot and did local, state, and national weather at 7:10 pm.

WXYZ programmers noted from their market research and Rita's fan mail that she drew in viewers. Then on December 12, 1960, Rita landed a program that would become her life's work called Prize Playhouse from 8:30 am to 10:00 am. As her morning audience grew, the program was rebranded Rita Bell's Prize Movie.

Rita showed classic movies and during commercial breaks, she took calls from viewers. Everyday she would play a mystery tune, and if callers correctly guessed its name, they would get a cash prize of seven dollars. If the tune wasn't guessed, seven dollars was added to the prize total. WXYZ broadcast over Channel 7--hence seven dollars.

Rita Bell became the darling of Detroit daytime television, known for her sunny disposition, bright-eyed smile, and pleasant voice. She was genuine and charming. Her studio set was simply a huge, telephone dial prop hanging on the wall behind her and a table with a working telephone on it. Rita's hairstyle changed with the season as often as the telephones she used. The Prize Movie theme song was Al Hirt's catchy Cotton Candy.

In the spring of 1971, Rita and her husband Jerome F. Hansen took a well-earned, three-day vacation. Detroit Free Press feature columnist Shirley Eder filled in for her. The mystery tune had run for four months, but nobody knew the tune's name and viewers were grumbling. The cash prize reached $4,529. On April 23, 1971, Eder's first caller, Mrs. Shirley Gurich answered, "Pioneer of the Stars." After that, the show's producers started giving away products donated by local sponsors for on-air plugs.

In 1977, Rita lost her Prize Movie program with scheduling pressure from above and below. The ABC network began producing Good Morning America to compete with NBC's Today Show from 7:00 am to 10:00 am, and when WXYZ introduced Kelly & Company with popular newscaster John Kelly and his wife Marilyn Turner at 10:00 am, their show became the talk of the town and the most popular daytime talk show in Detroit television history. Rita was relegated to doing movie reviews and interviewing celebrities when they came to town to perform at the Fisher Theater or some other Detroit venue. Her career was clearly going backwards.

On June 1, 1978, WXYZ declined to renew Rita Bell 's contract after twenty-one years of dedicated service. A spokesperson for the station said, "Letting Rita go was a hard decision. There simply wasn't enough for her to do." Rita told a colleague that she expected to be released, "But it was still a gut-wrenching feeling."

Many a Detroit area kid has fond memories of staying home from school on snow days, sick days, and vacation days snuggling on the couch watching Rita Bell's Prize Movie in the sixties and seventies, but America's entertainment and viewing habits had changed and much of Rita's core audience outgrew her program. If you can measure a person's value by the esteem others hold for them, Rita remains one of the most admired women in Detroit television history.

After the morning talk show craze hit, Rita retired to Poway, California with her husband, a Detroit Free Press reporter. She succumbed to colon cancer on December 9, 2003 at the age of seventy-eight. Rita's ashes are inurned at Fort Rosecrans National Cemetery in Point Loma, California next to her husband, overlooking San Diego Bay and the mountains beyond.

Al Hirt's Cotton Candy 

Bill Kennedy at the Movies 

Detroit's Nineteenth-Century Moonlight Towers

Newport, Rhode Island introduced the first gas street-lighting in America in 1803. Throughout the nineteenth-century, it was the preferred method of outdoor street illumination, but the system was expensive to install and each lamp had limited range. In the 1880s, electric carbon-arc lighting offered a relatively inexpensive alternative to coal-generated gas lighting.

Large municipalities who could afford them invested in moonlight towers to illuminate large expanses like parks and public squares. Each tower was crowned with six carbon-arc lights giving off 200 times more illumination than the most powerful incandescent light bulbs.

Because the "moonlight" was harsh, the arc-lights were mounted 175 feet high and lit up a circle with a radius of 1,500 feet.  Downtown nightlife became a new reality for many Americans who believed that general illumination drove criminals deeper into the shadows.

The lights buzzed loudly and dropped shreds of burning ash as the carbon electrodes burned quickly and had to be replaced nightly. The height of the moonlight towers made them difficult to maintain, so a counter-balanced "dumbwaiter" elevator system was soon developed to change out electrodes more efficiently.

Detroit winter street lit up by a moonlight tower.

Detroit had one of the most extensive moonlight tower systems in the country inaugurated in 1882. One-hundred and twenty-two towers were placed 1,000 to 1,200 feet apart. The entire system illuminated twenty-one square miles. By the turn of the century, most of the towers were replaced by incandescent lighting once the AC electrical grid was laid out. Detroit sold its towers to several small municipalities such as Grand Rapids, Michigan and Austin, Texas.

Austin moonlight tower.

In 1885, Austin, Texas was terrorized by a serial killer known as the Servant Girl Annihilator, who killed eight servant girls all attacked at night. The only night light Austin had in those days was moonlight, but when the evening skies were cloudy, Austin had no light at all.

Detroit agreed to sell thirty-one of their used moonlight towers to Austin. Over the years, the lamps have been refitted with modern mercury-vapor light bulbs which require much less maintainence than the crude carbon-arc technology. Seventeen of their original thirty-one towers--the last of the moonlight towers--are still in operation.

Austin city officials were ready to remove the towers by 1976, but they were too late. The moonlight towers were inducted into the National Registry of Historical Places. In 1993, the city dismantled and rebuilt each existing tower for a citywide Moonlight Tower Festival which began in 1995. Next time you are in Austin, Texas, behold some Michigan history.