Fornology Blog 2020--Closing in on a Million Hits

After almost ten years of blogging, my Fornology.com site will register a million hits this year. Writing blog posts has become my favorite type of writing because of the instant gratification and immediacy of reader response. What also appeals to me is a post can be endlessly revised to correct any content or grammar errors, which is not the case with published longer works where your words are imprisoned on the page.

When I began to blog at the urging of my first publicist in 2011, I was less than thrilled. I knew nothing of blogging, so I did what any self-respecting Baby Boomer would do, I bought a hard copy of Blogging for Dummies. There is no shortage of books about monetizing your blog, but I needed advice on how to build a blog.

Once I understood the nature of the beast, I began to recognize the value of building an audience by drawing readers to my site. Blogging has become my primary marketing vehicle because of its long reach and its cost--blogging is essentially free. All of my posts are offered for free, but my longer works can be purchased in my blog's sidebar. I prefer the soft rather than the hard sell.

At first, my post topics were random, but soon I focused on topics related to my longer works creating interest in my books' subjects. Not only did my blog become a research tool, it helped me develop my author's voice and writing style, all the while growing my audience.

My fornology blog provides free, nonfiction content. What is remarkable to me is that I've written 445 posts over the last nine years. My present goal is to reach 500 posts before I pull the plug and call it a career. Help me reach one-million hits by reading some of my posts you haven't seen before Check out the archive index on my blogs left sidebar. Thanks!

Top Ten Fornology Posts 

The Tao of Book Publicity

Writing a book takes blood, sweat, and tears, but without publicity, even the best books are doomed to obscurity. That applies to both traditionally and independently published books. Only 20% ever return a profit. Most titles die on the vine if readers don't know about them or can't find them.

In today's marketplace, authors are required to create their own marketing plans and run their own publicity campaigns. For most authors, book promotion is more challenging and expensive than writing the book.

With the advent of internet publishing and self-promotion, the old ways of selling books aren't as effective. As the business changes, authors new to promotion are often left in the dark and soon become discouraged. Because of the plethora of good and bad internet advice on publishing, much of it green fleecing, it is difficult for the novice to know where to turn.

This is where Paula Margulies' new book, The Tao of Book Publicity: A Beginner's Guide to Book Promotion, can give authors a leg up on the competition. With twenty years of experience in the book publicity business, Paula gives targeted advice about press releases, author platforms, distribution, book covers, blog tours, speaking events, media interviews, social media, websites, contests, and many other topics neatly arranged and easy to find. It is one-stop shopping for practical advice on breaking into the business. Experienced authors will also find this reference book a valuable resource.

Paula's Tao of Book Publishing comes at a great time for me as I gear up to promote my latest book, Terror in Ypsilanti: John Norman Collins Unmasked. I've already put it to good use.

https://www.amazon.com/Tao-Book-Publicity-Beginners-Promotion/dp/0991354532 

Free Radio Booking Service for Authors

My publisher for Zug Island - Wheatmark.com - recommended a free internet radio booking service named radioguestlist.com which has worked quite well for me . Once registered with them, they send out daily listings of radio talk shows looking for interesting guests. A writer can simply look down the listings and choose a show that specializes in his/her area of expertise. I've contacted four stations, three with positive results and another I'm waiting to hear from.

On Monday night, I was interviewed on a Harlem radio show - Beefstewradio.com - which I have run as a link below. I also have bookings on "Sayinitplain.com" in February and on the "Hollis Chapman Show" in May. My website and blog helped me seal these deals, so I recommend that you have an engaging electronic platform. It is your 24/7 billboard and calling card.

Independent authors can use this service to get media exposure and advertise their books and future writing projects. Local advertising isn't cheap - this media service gives you national and international exposure for free! Give it a try.

http://www.blogtalkradio.com/beefstewradio/2012/01/24/interview-with-author-gregory-a-fournier

Talk Radio - Why Not?

Looking through a newsletter from my publisher, Wheatmark.com, I discovered a free radio booking resource called Radio Guest List. Once you sign-in with them, they send out a daily listing of radio outlets requesting guests to interview for a wide range of topics.

Depending on the program's target audience, they are looking for authors, musicians, lifestyle commentators, financial planners, and "experts" in many areas. This website simply lists stations that need on-air talent. Once you find a request for a quest spot that is in your area of expertise, you contact their booking agent. That's it!

If they are interested, they will email you back to make arrangements. Within a week, I have been booked for two interviews to discuss my novel - Zug Island - one is for a show called Beef Stew, and the other is for a program named Sayin It Plain.

Other than readers, what new authors desperately need are publicity and exposure. This website provides both for free. Take advantage of it. Good luck!

www.radioguestlist.com

Blast from the Past

I received an interesting letter the other day from a college friend of mine with a forty year old, yellowed news clipping in it dated March 15th, 1971. Our university newspaper, The Eastern Echo, interviewed me about a poetry reading I was about to give, my first of two. I had forgotten about it.

There I am in a photograph, twenty-two years old and looking gaunt, with my trusty companion, Blitz, who is wondering when we are going for our walk. I'm spouting off about one thing or another. The reporter asked me if I was going to pursue a writing career.

"It's something I'd like to do. If I can make a living at it, I will; if not, I'll do something else. Eventually, I'd like to write longer works like novels, but I don't have the control over my writing I'd like to have."

After thirty-seven years of teaching English language arts and literature, a great preparation for a writing career, I've finally written that novel, Zug Island: A Detroit Riot Novel, and seen it through the publication process. It was a long time coming.

Prompted by that article, I dug out some of the poetry I wrote back then and read it with a mixture of amusement and humility. In retrospect, all that comes to mind is what a pretentious twit I was. But one poem in particular has withstood the test of time.

Impressions

Looking back,

I saw my footprints

Glow and then melt

in the sand.

Washed away

by the metronomic mix

of breeze and sea,

It rushed at me.

Time doesn't pass in anything so glorious or regal as a "winged chariot," it is measured in the silent footfalls we make as we walk through life.

How Far Seems Shangri-La Now?

Being an author is something I've wanted to do since I was in junior high school. I spent more time in the bookmobile than on the sports field. One rainy Sunday in April, I began reading James Hilton's Lost Horizon and I was hooked. It wasn't a huge novel, and I read it in one day. But it was full of wonderful ideas and strange places to an eighth grader from Dearborn Heights, Michigan.

The novel touched the Shangri-La of my heart and soul. It wasn't until I was older, an English teacher as a matter of fact, that I discovered that this simple novel, which spoke to me on a personal level at age thirteen, was a cautionary and prophetic warning about the coming of World War II, or more accurately, the continuation of World War I. If you haven't read it, do! The restored version of the Ronald Coleman movie is marvelous as well.

Almost fifty years after my first reading of Hilton's classic, I've finally authored and published my own book, Zug Island: A Detroit Riot Novel. I start a summer book tour in Detroit next week. My hope is that I can move readers the way I was moved by Hilton's words those many years ago.

Goodread's Giveaways

Authors without a powerful publishing house behind them find getting publicity and exposure for their books a slow and expensive process. For the cost of as little as one book and postage, an author can run a giveaway on www.goodreads.com by agreeing to a few reasonable conditions.

I've found this promotion the best offer an independent author can find to bring readers to your author's site and book title. My giveaway promotion for Zug Island ran for two weeks and attracted 674 participants.

Sixty people have added my novel "to buy" and a like number have put it on their “to read” lists. That's a combined 18% potential sales conversion rate. I've read that 7% is a healthy number.

If you have a book coming out soon, or have a book that has been out six months or less, it's easy to run a giveaway. Register with goodreads, set up your profile, and run your contest. Goodreads chooses the winner(s), and you send your book to them. It's as easy as that. When all is said and done, you'll be the big winner.